Widex Allure AI RIC with Clarity Boost Now Available in the U.S. and Major European Countries, Redefining How AI Supports Natural Hearing

• Expansion into 15 additional countries brings Widex natural sound and on-demand AI
  support to more wearers worldwide
  
  
• 5x more wearers preferred Allure AI RIC with Clarity Boost over key competitors with
  AI-based denoising in real world listening situations1; Clarity Boost delivers up to 20%
  better speech understanding in conversations.2
  
  
• Latest Widex Compass Cloud release reintroduces Zen Therapy, making personalized
  tinnitus support easier to deliver and incorporate into everyday life

LYNGE, DENMARK, October 14, 2026 – Widex, the leading brand in natural sound and part of
WSA, today announced the availability of Widex Allure AI RIC with Clarity Boost in 15 additional
countries, including the U.S. and major European markets. Building on strong demand and
positive feedback from hearing care professionals, the expansion brings Widex’s unique
approach to artificial intelligence to more wearers worldwide – preserving Widex’s signature
natural sound for everyday listening while giving wearers direct access to added clarity in noise
when they need it.

First introduced in May, Widex Allure AI RIC reflects a shift in how AI is applied in hearing
technology. It maintains the Widex foundation of natural sound while delivering on-demand AI
support through a dedicated co-processor that wearers can activate with a single tap when
they want added support in noisy situations.

Alongside the expansion, Widex is reintroducing Zen Therapy in the latest Widex Compass
Cloud release, making its established tinnitus support available to hearing care professionals
and their Widex Allure patients.

“The reception to Allure AI RIC has been exceptional. Hearing care professionals have responded enthusiastically to our approach, and strong demand has reinforced the opportunity to bring it to more markets,” said Ngozi Amobi, Head of Widex. “Natural sound is at the heart of the Widex experience. Clarity Boost builds on that foundation, putting added AI support in the wearer’s hands when they want it. We’re excited for more hearing care professionals and their patients to experience the value of that approach firsthand.”

Natural Sound as the Foundation, On-Demand AI for Clarity in Noise

At its foundation, the Widex Allure AI delivers a natural balance of focus and awareness,
powered by the W1 chip and Precision Hearing Technology.

When listening environments become more complex, the Clarity Boost program activates a
dedicated AI co-processor, giving wearers direct control over enhanced noise management.
Using an audio-specific neural network designed to preserve sound quality, Clarity Boost
reduces noise while maintaining awareness of surrounding sounds. A single tap activates Clarity
Boost, putting wearers in control of when they access additional support.

Comparative research shows that 5x more wearers preferred Allure AI RIC with Clarity Boost
over key competitors with AI-based denoising, in real world listening situations.1 Clarity Boost
also delivers up to 20% better speech understanding and up to 13% less listening effort
compared with key competitors with AI-based denoising, measured in a conversation with two
alternating talkers.2

Zen Therapy Expands Tinnitus Support in Widex Compass Cloud

The latest Widex Compass Cloud release reintroduces integrated Zen Therapy support. Through
Zen listening programs in Compass Cloud, support in the Widex Allure app, and online
counseling tools, Widex Tinnitus Solutions make it easier for hearing care professionals to
personalize tinnitus support and for wearers to incorporate it into everyday life.

“Widex has long been a leader in tinnitus management, and Zen Therapy has been one of the most sought-after additions to Compass Cloud,” concluded Amobi. “Our HCP partners know the value of Zen and have been eager to bring it to their Allure patients. With Zen now integrated into Compass Cloud and Allure AI RIC reaching more markets, we’re giving more hearing care professionals the tools to deliver what sets Widex apart – natural sound, AI support when wearers want it, and personalized tinnitus care.”

Additional Zen features will be introduced in upcoming Compass Cloud releases, adding fitting
flexibility and further personalization.

Widex Allure AI RIC is coming to the U.S. beginning in October 2026. Hearing care professionals
should contact their local Widex sales manager for specific availability dates.

For more information on WIDEX Allure AI RIC, click here. For more information on Widex
Compass Cloud, click here. For hi-res imagery, click here.

1 Bianchi et al. 2026 (WidexPress 65). Allure AI RIC was preferred by five times more users than
key competitors with AI-based denoising.
2 Bianchi et al. 2026 (WidexPress 65). Key competitors are two premium hearing aids using AI-based denoising, measured in a conversation with two alternating talkers