Columbus promotes Cameron Smith to Vice President, M3 in the UK

Cameron Smith has been promoted to Vice President, M3 UK, strengthening Columbus’ continued focus on growth, customer value and capability development across its UK M3 business.

Columbus is pleased to announce the promotion of Cameron Smith to Vice President, M3 UK, effective 1 September 2026. Cameron joined Columbus in January 2026 as Sales Director for M3 UK and has, during his time with the company, played an important role in developing the business, strengthening customer relationships and building the foundations for continued growth.

In his new role, Cameron will have overall responsibility for Columbus’ M3 business in the UK, with a focus on accelerating growth, delivering customer value and developing the capabilities and people needed to support customers through the next phase of digital transformation.

“We are very pleased that Cameron has accepted the role as Vice President for M3 in the UK. Since joining Columbus, he has strengthened our customer relationships and developed our business. His market understanding, commercial drive,and focus on building a strong team make him well positioned to lead the continued growth of our UK M3 business,” says Tina Algkvist, SVP M3 at Columbus.

The appointment comes at a time when organisations are increasingly looking beyond traditional ERP transformation towards more intelligent, connected and AI-enabled ways of working. For Columbus, this creates an opportunity to combine its deep M3 expertise with its growing capabilities in data and AI, helping customers unlock greater value from their technology investments.

“I am excited to be part of the UK M3 practice and to be working more closely with my project delivery services colleagues. I am committed to growing the M3 practice in the UK and I hopefully part of that will see the team grow further in time. We have some exciting prospects in our pipeline and hope to add to our recent customer success with Thorlux Lighting,” says Cameron Smith, Vice President, M3 UK at Columbus.

Cameron’s appointment marks the next step in Columbus’ ambition to expand its M3 footprint in the UK. Supported by Columbus’ global M3 organisation and the proven implementation and support methodology, he will lead the business in helping customers move beyond ERP modernisation towards intelligent, data-driven and AI-enabled operations. With strong momentum across the market and a growing customer base, Columbus is investing in the capabilities, talent and innovation needed to drive sustainable growth for both its customers and its UK business.

About Columbus

Columbus is a consultancy that brings business and tech together, delivering digital value through human intelligence to enable customers to innovate and grow. With more than 1,400 employees, we guide our customers through their digital transformation and deliver lasting value within the manufacturing, retail, distribution, food, and life sciences industries. We advise, implement, and manage business-critical solutions within Cloud Services, ERP, Data & AI, Digital Commerce, Business Process Automation, Enterprise Information Management, Cybersecurity and more. With headquarters in Denmark and a global presence, we ensure local delivery of our services on a global scale.