Mary Kay’s Pink Changing Lives® Program Turns Purpose Into Measurable Impact for Women Around the World

More than 4 million women have benefited through nonprofit organizations supported by the program since its launch.

Mary Kay Inc., a global advocate for women’s empowerment, proudly reaffirms its commitment to enriching women’s lives worldwide through its signature Pink Changing Lives® Program – a multi-faceted global initiative that blends purpose-driven giving with cause-marketing to create meaningful, measurable impact across communities. Since 1996, the program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women’s health and safety, and protecting our natural resources.

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Mary Kay China supports the Hope for Pearl Program, providing financial assistance to girls from economically disadvantaged areas to receive a life-changing education, opening doors to new possibilities and bright futures. (Photo Courtesy: Mary Kay China)

Rooted in the Company’s mission of enriching women’s lives, the Pink Changing Lives^® cause-marketing campaign transforms everyday beauty purchases into powerful acts of giving. With over $19 million funneled back into local communities, funded through a portion of sales from designated products across participating markets, the program enables Mary Kay to partner locally and act globally – supporting causes that matter most to women and their families. Each purchase of a Pink Changing Lives^®-designated product directly contributes to charitable efforts, allowing consumers to participate in giving back through their everyday choices.

“At Mary Kay, we believe in the power of small acts to create extraordinary change,” said Allison Levy, Chief Legal Officer and Corporate Secretaryat Mary Kay Inc. “Through Pink Changing Lives^®, every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community. This program reflects who we are at our core – a company committed to turning purpose into action and creating a world where every woman can thrive.”

Since its inception, the program has evolved into a cornerstone of Mary Kay’s global social impact strategy, supporting initiatives that advance cancer research, aid survivors of domestic violence, expand access to education, protect the environment, and help communities thrive around the world.

A Global Movement, Powered Locally

Pink Changing Lives^® drives impact through the passion of Mary Kay’s independent sales force and employees, who activate the program in markets around the world, bringing its mission to life through locally relevant partnerships and initiatives. Across regions, markets are turning shared purpose into tangible outcomes:

• Mary Kay China: Through the Hope for Pearl Program, Beauty Consultants help fund educational opportunities for girls from disadvantaged backgrounds, linking beauty experiences to life-changing educational access.
• Mary Kay Germany global outreach efforts: Partnerships with organizations like the Reiner Meutsch FLY & HELP Foundation have expanded access to education through the construction and renovation of 12 schools in underserved regions, including Africa and South Asia.
• Mary Kay Colombia: In partnership with Fundación Colombianitos, funding supports the creation of safe spaces for children to learn, grow, and play. Projects have included the restoration of a neglected sports field and multipurpose room to allow for after-school activities and community building through sport, play, recreation, education, and health.
• Other global markets: Thousands of nonprofit partnerships support critical causes from domestic violence prevention and cancer care to community beautification projects - all tailored to the needs of local communities.

By empowering each Mary Kay market to select causes and partners aligned with local priorities, Pink Changing Lives^® ensures that impact is not only global in scale but deeply personal in execution.

Cause Marketing That Creates Lasting Impact

Pink Changing Lives^® is a powerful cause-marketing model – where purpose and product intersect. This model not only raises critical funds but also builds awareness and engagement, creating a ripple effect of purpose that extends far beyond the point of sale. The result is a sustainable approach to philanthropy – one that empowers individuals, drives community involvement, and reinforces Mary Kay’s longstanding commitment to social good.

Did You Know:

• Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact¹moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list.
• Mary Kay has a presence in 40 markets around the world.

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn.

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