NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster

New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making

NIQ (NYSE: NIQ), a leader in consumer intelligence, today announced the expansion of AI-powered Smart Insights across its gfknewron^® platform. By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable intelligence quickly.

The latest enhancements help users identify trends, opportunities and performance drivers more quickly, reducing the time required to analyze large datasets and accelerating confident decision-making across teams.

As brands and retailers face growing pressure to respond quickly to changing consumer behavior and market dynamics, the ability to unlock meaningful insights from increasingly rich datasets has become a significant competitive advantage. As AI is only as effective as the intelligence behind it, Smart Insights helps businesses realize the full value of NIQ's trusted market intelligence by automatically surfacing the trends, opportunities and performance drivers that matter to them, making advanced analytics more accessible to users across functions and experience levels.

What's new

AI-powered Smart Insights are now embedded across a growing range of gfknewron Market, Supply Chain and Consumer workflows, enabling users to:

• Instantly generate summaries of complex datasets
• Analyze up to four years of trended sales data to help identify key developments across brands, channels, markets, product features and price segments.
• Translate data into clear narratives and recommendations for faster decision-making
• Access Smart Insights on mobile, bringing KPI benchmarking and POS insights directly to teams—anytime, anywhere
• Seamlessly integrate insights into presentations and reporting workflows

“Businesses today don't just need more information. They need intelligence they can trust,” said Julian Baldwin, President, Global Strategic Accounts, NIQ.

“Smart Insights combines AI with the breadth and depth of NIQ's market intelligence to help clients quickly uncover the trends, opportunities and performance drivers most relevant to them. The value isn't simply in getting answers faster—it's in giving clients greater confidence that every insight is grounded in the scale, quality and expertise behind NIQ's data, helping them make better, faster decisions."

Smart Insights is built for every business user: from experienced analysts to commercial teams that need fast answers to critical business questions. By automatically surfacing meaningful patterns and key developments, it helps brands and retailers move from data to action faster, uncovering opportunities more quickly than traditional manual analysis.

Built on NIQ's market, consumer and supply chain data, Smart Insights combines advanced analytics with generative AI to simplify the path from data exploration to business action. The enhancements are available across multiple areas of the gfknewron platform, supporting clients with faster KPI benchmarking, trend analysis, segmentation and performance monitoring.

The latest release builds on NIQ's broader strategy to embed AI across its platforms and workflows, bringing trusted market intelligence into the moments where clients make decisions. It helps clients unlock greater value from data while maintaining the transparency, reliability and industry expertise that businesses depend on to make critical decisions.

“Our investment in AI is focused on helping clients unlock the full value of NIQ's trusted market intelligence,” added Baldwin. “By combining the scale of our trusted data with AI-powered analysis, we're making it easier for brands and retailers to uncover opportunities faster, respond to changing market conditions and make better-informed decisions.”

NIQ will also bring these capabilities to IFA 2026, where the company will return as Insights Partner, demonstrating how trusted intelligence and AI-powered analysis help brands and retailers make faster, more confident decisions.

Frequently Asked Questions

Q: What is Smart Insights?

A: Smart Insights is NIQ’s AI-powered capability within the gfknewron platform that analyzes complex market, consumer and supply chain datasets and generates clear, actionable summaries. It helps users quickly identify trends, opportunities and performance drivers without the need for extensive manual analysis.

Q: What is NIQ announcing?

A: NIQ is expanding Smart Insights across additional workflows within the gfknewron platform, making AI-generated insights available across a broader range of Market, Supply Chain and Consumer use cases. The enhancements help users uncover meaningful trends faster and accelerate business decision-making.

Q: Why is NIQ investing in AI-powered insights?

A: Businesses today have access to more data than ever before, but often struggle to turn that information into action quickly. Smart Insights helps bridge that gap by surfacing important patterns, trends and opportunities, enabling teams to spend less time analyzing data and more time making decisions.

Q: What business challenges does Smart Insights address?

A: Smart Insights helps organizations overcome several common challenges, including information overload, lengthy manual analysis, limited analytics resources, and difficulty sharing insights across teams. It enables users to quickly understand what is happening in their data and why it matters.

Q: How does Smart Insights help accelerate decision-making?

A: Smart Insights analyzes large volumes of data and generates concise summaries highlighting key developments, trends and opportunities. This reduces the time needed to identify meaningful insights and helps teams act more quickly and confidently.

Q: What types of data can Smart Insights analyze?

A: Smart Insights can analyze a wide range of market intelligence data within gfknewron, including market performance, sales trends, product segments, channels, regions, consumer insights and supply chain information.

Q: How much historical data can Smart Insights analyze?

A: Depending on the workflow, Smart Insights can analyze up to four years of trended sales and market data, helping users quickly identify long-term trends, shifts in performance and emerging growth opportunities.

Q: Who can benefit from Smart Insights?

A: Smart Insights is designed for a broad range of users, including business leaders, product managers, sales teams, marketing professionals, analysts, insights teams and other decision-makers who need faster access to actionable intelligence.

Q: Does Smart Insights replace analysts or data experts?

A: No. Smart Insights is designed to augment human expertise, not replace it. It helps users quickly identify key patterns and areas for further investigation, enabling analysts and business teams to focus on strategic decision-making rather than manual data exploration.

Q: How does Smart Insights make data more accessible?

A: Smart Insights translates NIQ's rich and comprehensive datasets into easy-to-understand narratives and summaries, making sophisticated market intelligence accessible to users regardless of their level of analytical expertise.

Q: Can users share AI-generated insights with others?

A: Yes. Smart Insights includes capabilities that allow users to easily incorporate AI-generated summaries into presentations, reporting workflows and business communications, making it easier to align teams around key findings.

Q: What makes Smart Insights different from traditional reporting tools?

A: Traditional reporting tools typically require users to manually explore data, build analyses and identify patterns themselves. Smart Insights surfaces key trends and developments, helping users get to the "so what" faster and focus on action rather than analysis.

Q: How does Smart Insights support NIQ’s broader AI strategy?

A: Smart Insights is part of NIQ’s broader effort to embed AI-powered capabilities throughout its technology ecosystem. By combining trusted data, advanced analytics and AI, NIQ is helping clients unlock greater value from their data and make faster, more confident business decisions.

Q: Is Smart Insights built on trusted NIQ data?

A: Yes. Smart Insights is powered by NIQ’s trusted market intelligence, consumer and supply chain datasets. The capability combines NIQ’s data expertise with AI-driven analysis to deliver contextual, evidence-based insights.

Q: Is AI-generated content always accurate?

A: Smart Insights is designed to help users identify and interpret trends quickly, but as with any AI-enabled capability, outputs should be reviewed and validated before being used in business decisions or external communications. Users can always access the underlying data to support their analysis.

Q: Where is Smart Insights available?

A: Smart Insights is available within the gfknewron platform and is being expanded across Market, Supply Chain and Consumer workflows. Availability may vary depending on subscription type, market coverage and solution package.

About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries, covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers The Full View^™.

For more information, visit www.niq.com.

Forward-Looking Statement Disclaimer

This press release about the expansion of AI-powered Smart Insights across NIQ’s gfknewron platform may contain forward-looking statements regarding anticipated product capabilities and future development plans. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as ‘will’ and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

All product and company names are trademarks^™ or registered^® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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