AMBU SURESIGHT WINS RED DOT AWARD FOR PRODUCT DESIGN

Copenhagen, Denmark, 30 April 2026 – Ambu, the global market leader in single-use endoscopy, today announces that its SureSight video laryngoscope solution has received the prestigious Red Dot Design Award: Product Design 2026, one of the world’s most respected distinctions for high design quality.

The Red Dot Jury selected SureSight from a global field of submissions, recognizing the solution for its coherent system architecture, which combines ergonomic instrument handling and reliable high-quality imaging with a modular system.

The award reinforces Ambu’s strong focus on translating real customer needs into customer‑centric design as a foundation for developing differentiated solutions. Through deliberate design choices, Ambu continues to improve even well‑established clinical concepts and strengthen its leading offering within Respiratory.

SureSight is designed as a unified solution for difficult intubations, developed to support clinicians in time‑critical airway situations where reliability, ease of use, and clear visualization are essential. The solution consists of two video laryngoscopes, SureSight Connect and SureSight Mobile, and ten single-use SureSight blades, together forming a coherent solution with integrated imaging as well as procedural photos and video transfer capabilities to ease documentation.

Designed as a part of Ambu’s Respiratory platform, it can be used on its own as a video laryngoscope or together with Ambu bronchoscopes in a dual‑view setup on Ambu’s endoscopy systems. By bringing video laryngoscopy and bronchoscopy together on a single technology platform, clinicians can work with familiar interfaces and obtain efficient workflows whether in the operating room, ICU, or emergency settings. This integrated approach reduces setup complexity and helps clinical teams stay focused on the patient.

“This Red Dot Design Award is a testament to Ambu’s ability to design solutions that stand out to our customers,” says Britt Meelby Jensen, Chief Executive Officer of Ambu. “SureSight reflects our strong customer‑centric approach and a focus on developing differentiated solutions grounded in real clinical needs. I’m very proud of our global teams across Ambu who made this achievement possible.”

This recognition marks Ambu’s third Red Dot Design Award for solutions in its leading single-use endoscopy portfolio. In 2021, Ambu received the Product Design award for both its single‑use cystoscope, aScope™ 4 Cysto, and its single‑use duodenoscope, aScope™ Duodeno, acknowledging the solutions’ high design quality and functionality in single‑use endoscopy.

Ambu launched SureSight in the USA and the UK in 2025 and is now gradually rolling out across Europe after receiving CE mark earlier this month.

 

About Ambu’s SureSight portfolio

The SureSight portfolio is part of Ambu’s Respiratory platform, which includes single-use bronchoscopes, video laryngoscopes, camera-equipped endotracheal tubes, and endoscopy systems that provide clinicians in Europe with all the necessary airway visualization solutions. It supports advanced intubation techniques, such as video-assisted fiberoptic intubation, enabling clinicians to manage airways effectively while complying with established guidelines using a single system. Ambu’s SureSight portfolio consists of: SureSight Connect: A video laryngoscope that works with Ambu’s aView™ 2 Advance and aBox™ 2 endoscopy systems, enabling clinicians to use a video laryngoscope and a single-use bronchoscope together in a dual view. SureSight Mobile: A portable, ready-handed video laryngoscope with a built-in screen designed for rapid deployment across hospital wards and emergency settings. SureSight blades: A range of ten single-use blades in adult and pediatric sizes, including hyperangulated options.

About the Red Dot Design Award

Established in 1955, the Red Dot Design Award is one of the world’s most respected design competitions. Products are evaluated by an independent jury of international experts and assessed through a multi-stage evaluation process, across criteria including functionality, usability, responsibility, and aesthetic quality. On 1 July 2026, Red Dot will publish the awarded products on their website. Members of the trade press can now request a curated selection of awarded products according to their field of interest. On 7 July 2026, the SureSight solution will be celebrated at the Red Dot official award ceremony in Essen, Germany, and featured in the Red Dot Design 2026 Yearbook on 24 August 2026.