Nordisk Announces the Launch of the First Nordisk Store in China

Positioned to capture fast-emerging opportunities and soaring consumer demand for outdoor lifestyle across China, Nordisk aims to bring Danish authenticity to China consumers – featuring outdoor excellence within apparel, footwear, gear and accessories. With the first store now open, Nordisk aims to roll out an ambitious network of over 100 stores nationwide, delivering distinctive experiences that reconnect Chinese consumers with nature, bringing people into nature and improving their quality of life.

The Grand Opening of our first Nordisk Store in China underscores our confidence in the long-term growth of the Chinese outdoor market and our strong commitment to bringing high-quality outdoor products to the Chinese consumers. Nordisk continues to promote the belief that “Nature is luxury, and that spending time in nature improves our quality of life”. Guided by this, we are dedicated to serving our Chinese consumers with a head-to-toe portfolio of great outdoor products.

Danish design tradition with a built in hygge-factor – in China

The Nordisk heritage is old, 125 years to be precise. This trusted heritage is built on a strong Danish design tradition, with focus on high quality, functionality, great user experience and responsibility towards our nature. We provide gear for any adventure in nature, both for the casual hiker, the city camper or the extreme adventurer. All this with a built in “hygge-factor”, created in a Danish way to promote offline quality time in nature. The shop translates Danish comfort and “Hygge” culture into experiences that resonate with Chinese outdoor lovers.