Rexton expands its Reach platform with three new form factors
1.4.2026 08:00:00 CEST | WSA A/S | Press release
Lynge, Denmark – April 1, 2026 – As part of WSA’s family of brands, Rexton continues to build on its Reach platform with three new hearing aids: Reach B-Li P, Reach B-Li HP, and Reach Custom CIC-Li. These additions further strengthen the offering, providing users with a broader range of reliable, easy-to-use hearing solutions tailored to different needs and preferences.

Fabian Schmitz, Global Head of Rexton Brand, said:
The continued development of the Reach platform marks an important step for Rexton and for the users who rely on us every day. Each new model has been developed with practicality, reliability, and simplicity of use in mind. With the launch of Reach B-Li P and Reach B-Li HP, we are strengthening the platform for users with severe to profound hearing loss, offering powerful rechargeable solutions with exceptional battery runtime. The addition of Reach Custom CIC-Li further broadens the platform with an almost invisible custom option, extending our offering to users who value discretion and comfort alongside reliable performance.
Reach B-Li P and Reach B-Li HP: With Multi-Voice Focus and outstanding battery runtime
Reach B-Li P and Reach B-Li HP are designed to give users their hearing “superpowers” back, combining advanced performance with exceptional battery runtime. Built to support severe and advanced hearing losses, Reach B-Li HP delivers up to 73 hours of runtime with 5 hours of streaming, while Reach B-Li P offers up to 35 hours, providing long-lasting reliability throughout the day.
Both models feature Rexton’s proven Multi-Voice Focus and MyVoice 2.0, helping users focus on every voice while maintaining a natural perception of their own voice. Seamless connectivity via ASHA, MFi, and Bluetooth LE enables easy streaming from both iPhone and Android devices, while a bright LED Power-On indicator supports simple, intuitive everyday use.
Reach Custom CIC-Li: discreet, comfortable design with rechargeable power
Reach Custom CIC-Li is Rexton’s first rechargeable Completely-in-Canal custom hearing aid, designed to fit almost invisibly in the ear canal while delivering the comfort users need in everyday life. With a custom-made fit and up to 35 hours of runtime, it blends discreet design with the long-lasting performance expected from the Reach platform.
Its Voice-Stabilizer technology and OneMic Directionality support easier speech understanding and focused listening, even in noisy environments, helping users stay engaged in every conversation. A portable charger with a built-in power bank provides reliable on-the-go charging, offering flexibility throughout the day.
About Rexton
Rexton, part of WSA, is a global hearing aid brand known for its reliability. We believe that nothing hearing-related should ever be left to chance, both for the people with hearing loss and those who depend on them. We understand their challenges and meet them with proven hearing technology that is made Lifeproof, so it can be counted on to perform reliably in even the harshest environments. At work, at home, during leisure time, exercise, and in all weather, you can always RELY ON REXTON
Subscribe to releases from WSA A/S
Subscribe to all the latest releases from WSA A/S by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from WSA A/S
WSA udnævner Peter Bøggild til ny CFO16.9.2026 12:02:00 CEST | Pressemeddelelse
Lynge, Danmark – 16. september 2026 – WSA, en førende høreapperatkoncern, meddeler i dag, at Peter Bøggild er blevet udnævnt til ny CFO og medlem af direktionen og ledelsen. Peter Bøggild efterfølger Marianne Wiinholt, der trådte tilbage i slutningen af august for at påtage sig en række bestyrelses- og rådgivningsopgaver. Peter Bøggild tiltræder hos WSA senest den 1. december 2026. Peter kommer til WSA fra Novo, hvor han i mere end 21 år har haft flere ledende stillinger inden for Finance, senest som Senior Vice President for Business Finance og Group Vice President for R&D Performance, Finance & Governance. Jan Mäkelä, CEO for WSA, siger: ”Jeg er glad for at byde Peter Bøggild velkommen til WSA, hvor han vil spille en central rolle i gennemførelsen af vores strategi om at bringe innovation og personlig hørepleje ud til flere mennesker verden over. Han bringer værdifuld og bred erfaring inden for økonomi, strategi og ledelse fra life science-industrien med sig til WSA. Jeg ser frem til
WSA delivered 3% organic growth and improved profitability in the third quarter of FY 2025/2625.8.2026 07:30:00 CEST | Press release
Lynge, Denmark – August 25, 2026 – WSA, a leading pure-play hearing healthcare group, today announced results for the third quarter of the financial year 2025/26 (April 1, 2026 – June 30, 2026) showing 3% organic revenue growth and an EBITDA margin improvement of 2%-points to 19.1%. The outlook for FY 2025/26 is confirmed and narrowed.
Signia Introduces MaX, Powered by Acoustic Intelligence™: World’s First AI Hearing Aid Platform with 4 DNNs24.8.2026 07:30:00 CEST | Press release
Signia’s Acoustic Intelligence™ unites four task-specific Deep Neural Networks to simultaneously understand speech, noise, environment, and the wearer’s own voice. 97% of wearers perform better with Signia MaX in noisy group conversations compared to key competitors,[1] with MaX also ranking No. 1 in SNR performance in group conversation in noise.[2] The new Signia MaX chip delivers 54X more processing power, 50% greater energy efficiency, and 2X the memory for all-day, always-on Acoustic Intelligence.[3] Pure C&G MaX is the first hearing aid available on the platform, featuring OneConnect Technology with Bluetooth® Classic, LE Audio, Telecoil, and Auracast™.*
WSA CFO Marianne Wiinholt to Step Down in August 202622.6.2026 14:00:00 CEST | Press release
Lynge, Denmark, June 22, 2026 — After four years as CFO and a member of WSA's Executive Committee, Marianne Wiinholt will step down on August 31, 2026, at her own request, to pursue a portfolio of board and advisory roles.
Marianne Wiinholt stopper som CFO i WSA i august 202622.6.2026 14:00:00 CEST | Pressemeddelelse
Lynge, Danmark, 22. juni 2026 — Efter fire år som CFO og medlem af WSA’s ledelse fratræder Marianne Wiinholt den 31. august 2026 efter eget ønske for at hellige sig en række bestyrelses- og rådgivningsopgaver.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom