Stagwell Announces UNICEPTA UK and Hootsuite Strategic Partnership to Deliver Decision-Grade Media Intelligence Within the Talkwalker Platform

Bringing together advanced technology and social insights to provide enterprise-ready, decision-grade media intelligence.

LONDON, GB / ACCESS Newswire / April 1, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership between UNICEPTA, Stagwell's global provider of human-led, AI-fed media intelligence, and Hootsuite for their UK business. The collaboration integrates UNICEPTA UK's specialist media intelligence services into Hootsuite's Talkwalker platform environment, strengthening the intelligence capabilities available to communications leaders operating in complex, high-stakes environments.

"Many FTSE 100 organisations already trust the combined UNICEPTA and Talkwalker solution. Our partnership with Hootsuite builds on that foundation - bringing together enterprise-level social intelligence with UNICEPTA's global content platform and managed services to deliver faster, more consistent and more actionable insight for communications teams," said Tom Marshall, Managing Director UK at UNICEPTA.

Extending the Talkwalker Environment with Global Mainstream Media Intelligence

UNICEPTA monitors and analyses more than 460 million sources worldwide across print, online, broadcast and social media, covering over 200 countries and 187 languages. Through this partnership, global mainstream coverage is embedded directly within the Talkwalker ecosystem, expanding visibility beyond social data to include authoritative editorial media.

While Talkwalker provides real-time social listening and competitive intelligence, UNICEPTA UK contributes dedicated editorial teams, analyst coding and qualitative contextualisation. This ensures insights are interpreted, prioritised and aligned with reputational and business impact - not just displayed.

A Proven Collaboration Supporting Global Brands

The partnership builds on successful joint engagements with global organisations. In these programmes, integrated monitoring and analysis have enabled communications teams to link media performance to strategic objectives and respond to emerging risks with greater precision.

By combining curated daily media reviews and reputation analysis with Talkwalker's advanced social listening capabilities, clients gain a comprehensive view of earned, owned and social media performance within a single framework.

"At Hootsuite and Talkwalker, we're very proud of the social listening capabilities we bring to data and insights teams. Partnering with Unicepta has allowed us to build on that in a meaningful way, combining our digital intelligence with their deep expertise in media monitoring and analysis.

What's really exciting is how this is already giving enterprise customers a more complete view of the media landscape, while bringing insights, marketing, and PR & communications teams onto the same page through one connected solution. It's been great to see this come to life alongside the Unicepta team, who are true experts and fantastic partners for both us and our joint customers." Shane Moore, Enterprise Sales Director at Hootsuite.

Enterprise Service for Complex Organisations

Designed for multi-market organisations, the partnership offers:

• Comprehensive global monitoring across print, online, broadcast and social channels

• Real-time social listening and alerting within Hootsuite's Talkwalker platform

• Analyst-led impact reporting and reputational risk assessment

• Custom dashboards and executive-ready reporting

• Dedicated account teams and 24/7 support

Together, UNICEPTA UK and Hootsuite provide communications teams with both advanced platform capabilities and strategic expertise - enabling a deeper understanding of influence, narrative traction and reputational exposure.

Enabling Confident Decisions in a Fragmented Media Landscape

As media ecosystems become more fragmented and reputational dynamics unfold in real time, communications leaders require intelligence they can trust and act on quickly.

This partnership reflects a shared commitment to delivering integrated, enterprise-grade intelligence - combining AI, data and human expertise into one coordinated model.

By embedding UNICEPTA UK's specialist services within the Talkwalker environment, clients gain a unified solution that turns complexity into clarity and insight into confident action.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About UNICEPTA

UNICEPTA helps organisations assess, anticipate and act with confidence in a complex media landscape. We transform our proprietary data with advanced AI and interpret it with expert Consultants into trusted, decision-grade intelligence, delivered seamlessly across markets.

PR Contact UNICEPTA:

Sarah Schulze
Head of Communications & Marketing
Sarah.schulze@unicepta.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire