STARK Suomi enters multi-year partnership with the Finnish Men’s national basketball team
23.2.2026 08:00:00 CET | STARK Group | Press release
STARK Group’s Finnish company, STARK Suomi, has entered a multi-year partnership with the Finnish Basketball Association and the men’s national team, Susijengi.
The agreement is part of STARK Group’s commitment to building strong relationships with customers and partners, while actively contributing to local communities across the Group. The partnership is founded on shared values between STARK and Susijengi, characterised by strong team spirit, high professionalism, and a joint ambition for continuous development and top performance.
Jarmo Salmi, Head of Sourcing and Category at STARK Suomi, says:
“Excellent teamwork is essential both on the basketball court and on the construction site. At STARK, we believe that quality, dedication, and collaboration are the foundation of success in both sports and business. Our partnership with Susijengi is a natural step in supporting development, achievement, and community.”
Sponsorships play an important role for STARK Group in strengthening relationships and supporting initiatives that foster local engagement. The Group partners with several sports organisations across Europe, including the Finnish Olympic Committee, the Danish men’s and women’s national football teams, the Swedish national ice hockey team, the English Western Football League, and the German ice hockey team Iserlohn Roosters.
The collaboration will be visible at national team games and through joint activities that create value for customers and business partners in Finland. The partnership supports the team’s journey toward upcoming international championships and provides STARK with opportunities to create unique experiences around Finnish basketball.
Contacts
Kaspar Bach HabersaatGroup Chief Communications Officer
Tel:+45 4092 8881kaspar.bach.habersaat@starkgroup.dkAbout STARK Group
STARK Group is a leading business-to-business merchant and distributor of heavy building materials for the construction industry in Europe, with a strategic focus on serving professional builders from its more than 1,050 branches. STARK Group has net sales of EUR 7.76 billion, serves a portfolio of 450,000 customers and collaborates with approx. 15,000 suppliers. Headquartered in Denmark, STARK Group employs more than 18,500 employees in Germany, Austria, the UK, Denmark, Sweden, Finland and Norway. The Group holds leading national or regional position in all markets.
STARK Group holds SBTi-approved and validated net zero climate targets for 2050, aligned with the 1.5°C pathway of the Paris Agreement. The company is a proud signatory of the UN Global Compact and ranks among the top 1% of companies worldwide, earning EcoVadis’ Platinum rating for sustainability performance.
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