MASARAT Mobility Park Announced Agreements with TASARU Supplier Hub to Advance Automotive Manufacturing Localization
10.2.2026 08:11:00 CET | Business Wire | Press release
MASARAT Mobility Park signed development-lease agreements with TASARU Supplier Hub to accelerate industrial localization and strengthen Saudi Arabia’s automotive supply chain. These agreements enable TASARU Supplier Hub to establish operations at MASARAT Mobility Park to host leading automotive suppliers, reinforcing the Park’s role as a premier destination for automotive and mobility industries.
MASARAT Mobility Park, Saudi Arabia’s premier destination for automotive and mobility industries, has entered into development lease agreements with TASARU Supplier Hub, a strategic initiative by TASARU Mobility Investments (a PIF company) This partnership underpins long-term industrial localization, reinforces the national automotive supply chain, and significantly enhances the Park’s value proposition for Original Equipment Manufacturers (OEMs) and suppliers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210736469/en/
From left to right: Muhammed Alshiha, Chairman of MASARAT Mobility Park; Tienie Ferreira, CEO of MASARAT Mobility Park; Michael Müller, CEO of TASARU Mobility Investments; and Omar Al-Madhi, Chairman of TASARU Mobility Investments, during the signing ceremony at the PIF Private Sector Forum 2026 in Riyadh. (Photo: AETOSWire)
As announced at the 4th edition of PIF Private Sector Forum 2026, these agreements enable TASARU Supplier Hub to develop manufacturing facilities at MASARAT Mobility Park to host global Tier-1 automotive suppliers serving OEMs, such as Ceer, the first Saudi electric vehicle brand, and Lucid Motors. Located within King Salman Automotive Cluster in the Special Economic Zone (SEZ) at King Abdullah Economic City (KAEC), this initiative represents a strategic step toward accelerating the Kingdom’s ambition to build a world-class automotive and mobility ecosystem in line with Saudi Vision 2030.
Through this collaboration, MASARAT Mobility Park will provide an integrated, investment-ready industrial environment designed to support advanced manufacturing operations, streamline supplier setup, and enable efficient logistics and operational connectivity, strengthening the Park’s role as a key enabler of automotive supply chain localization. Supported by proximity to OEMs within the King Salman Automotive Cluster, the Park strengthens its role as a key enabler of automotive supply chain localization.
Tienie Ferreira, CEO of MASARAT Mobility Park, commented:
“These agreements represent a strategic step in advancing MASARAT Mobility Park as a purpose-built platform for automotive manufacturing. Partnering with TASARU Supplier Hub accelerates the localization of critical suppliers, strengthens supply-chain readiness and supports the growth of a competitive automotive ecosystem within KAEC. This development aligns with the objectives of the Saudi Vision 2030 to build a resilient, globally competitive automotive and mobility sector.”
Abdulaziz Almutairi, CEO of TASARU Supplier Hub, added: “TASARU Supplier Hub is designed to translate industrial ambition into execution. By onboarding Tier-1 global suppliers within an investment-ready platform, we advance local content, enable faster time-to-production, and deepen private-sector participation, directly supporting Vision 2030’s objectives for a competitive, export-capable automotive supply chain.”
This milestone reinforces MASARAT Mobility Park’s role as a strategic industrial platform within the King Salman Automotive Cluster, attracting international automotive players and integrating manufacturers, suppliers, and service providers into a single ecosystem. The agreement supports the localization of manufacturing capabilities, advances economic diversification, creates high-value jobs, and strengthens Saudi Arabia’s position as a regional and global hub for the automotive and mobility industries.
*Source: AETOSWire
View source version on businesswire.com: https://www.businesswire.com/news/home/20260210736469/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Andersen Consulting tilføjer Multiplica3.4.2026 13:30:00 CEST | Pressemeddelelse
Andersen Consulting indgår en samarbejdsaftale med Multiplica, et digitalt konsulentfirma, der hjælper organisationer med at designe, bygge og skalere effektfulde digitale oplevelser. Multiplica, der er stiftet i Spanien og desuden har aktiviteter i Latinamerika og USA, fokuserer på brugerundersøgelser og behovsafdækning, research af kundeoplevelser, digital strategi, datamodellering og -analyse, rapportautomatisering og datavisualisering, konverteringsoptimering, produktdesign og design af brugeroplevelser. Virksomheden hjælper organisationer med at fremskynde den digitale transformation ved at opbygge digitale kompetencer, teams og aktiver, der fremmer ekspertise på tværs af digitale produkter, rådgivning og talentudvikling. Multiplica gør det muligt for kunder at prognosticere nye tendenser inden for digitale oplevelser og transformere deres forretninger gennem styrkede digitale kanaler og kundeengagement. "Samarbejdet med Andersen Consulting udgør en spændende mulighed for at udvid
Enry’s Island Unveils “Enry’s Island Adventures”: Venture Capital Becomes a Videogame and Launches the “Strap” Movement on Kickstarter3.4.2026 09:47:00 CEST | Press release
Gaming, finance, and lifestyle merge to democratize the startup ecosystem: Enry’s Island opens 2026 applications for game development studios seeking more than just capital. Enry’s Island SpA (WBAG: EIOS), the world’s first publicly traded Venture Builder, today announced the upcoming Kickstarter launch of Enry’s Island Adventures (EIA), developed by its New York-based portfolio company, Enry’s Island Adventures LLC. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260402548535/en/ The game is designed to make venture capital accessible to new generations, transforming startup creation into an engaging and social gaming experience. After three years of R&D, EIA introduces a "bleisure" model (business + leisure): players learn to launch and manage startups through gameplay that includes real business KPIs, a customizable and evolving personal island, synchronous and asynchronous multiplayer modes, social events, and community-d
SES Announces Results of the Annual General Meeting2.4.2026 16:49:00 CEST | Press release
SES (the “Company”) held the Annual General Meeting (“AGM”) of Shareholders today in Betzdorf, Luxembourg. Following the recommendations made by the Board of Directors of SES, the shareholders have voted in favor of all resolutions, including the Company’s 2025 annual accounts and the proposed annual dividend of EUR 0.50 per A-share (EUR 0.20 per B-share). The total dividend amount comprises the interim dividend of EUR 0.25 per A-share (EUR 0.10 per B-share), which has already been paid to shareholders on October 16, 2025. The final dividend of EUR 0.25 per A-share (EUR 0.10 per B-share) will be paid to shareholders on April 16, 2026. “I would like to sincerely thank our shareholders for their active engagement, visionary support and continued confidence in SES’ strategy,” said Adel Al-Saleh, CEO of SES. “The outcomes of today’s AGM underscore our shared commitment to a bold multi-orbit approach, with Medium Earth Orbit as the strategic backbone of a dynamically evolving global interco
Andersen Consulting styrker sine kompetencer med tilføjelsen af Lukkap2.4.2026 16:31:00 CEST | Pressemeddelelse
Andersen Consulting tilføjer samarbejdspartneren Lukkap, et konsulenthus med fokus på oplevelsesdrevne kompetencer, der er tilpasset kundernes skiftende behov inden for transformation af medarbejdere, kunder og det digitale område. Lukkap, der blev stiftet i 2009 og har hovedsæde i Spanien, leverer integrerede løsninger, der hjælper organisationer med at transformere, hvordan de betjener kunder, engagerer medarbejdere og frigør værdi gennem adfærdsindsigt og dataanalyse. Virksomhedens tværfaglige tilgang spænder over nytænkning af kunderejsen, effektive programmer for medarbejderoplevelser, talent- og ledelsesudvikling, prædiktiv analyse samt omfattende outplacement- og transitionsydelser. Lukkap arbejder på tværs af sektorer — herunder sundhedsvæsen, medicinalindustri, forbrugsgoder, detailhandel, finans og bankvæsen — for at opbygge menneskecentrerede strategier, der skaber målbare forretningsresultater. "Ved at kombinere vores erfaringsdrevne metode med Andersen Consultings globale
Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value2.4.2026 16:00:00 CEST | Press release
Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis on productivity-focused use cases, difficulty measuring impact, and siloed adoption within individual functions. While these challenges can leave firms frozen in doubt or indecision, the wait-and-see approach to AI adoption is no longer viable. To unlock AI’s full potential, organizations need to focus on four key areas: Define the business outcomes and success metrics for what they want AI to achieve; identify specific use cases for AI deployment aligned to those
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom