TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16 Trillion During Davos
24.1.2026 00:22:00 CET | Business Wire | Press release
TOURISE advanced tourism’s role as a vital sector connecting industries, economies, and regions to address shared global challenges at the World Economic Forum Annual Meeting in Davos.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260123950180/en/
His Excellency Ahmed Al‑Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, convenes executives from Trip.com, Visa, TikTok, PayPal, Salesforce, Forbes, Avolta, ByteDance, and more at Davos 2026
Often overlooked as a siloed industry, TOURISE pressed the importance of tourism being recognized as a strategic sector, contributing one in every $10 to global GDP and uplifting every industry it touches.
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE said alliances and collaboration across sectors will see tourism continue to rise.
“Tourism is more than a lifestyle sector, it functions as a strategic economic system. TOURISE serves as a platform where leaders form alliances to build shared solutions, where technology aligns with community development, finance with sustainability, and education with mobility. These partnerships will shape the next decade of tourism, creating trust and shared purpose to move the world forward.”
During the World Economic Forum in Davos, TOURISE hosted and participated in several key engagements, including Reshaping Tourism: A World of Possibility at Axios House, where His Excellency Al Khateeb joined global leaders to discuss tourism’s expanding strategic relevance amid economic transformation and shifting geopolitical dynamics.
Two strategic workshops anchored TOURISE’s Davos program. ‘Can Tourism Save the World?’ convened senior leaders from across the tourism ecosystem and connecting sectors to examine how tourism can contribute to economic resilience and sustainable development. The session will inform TOURISE’s year-round agenda and the 2027 summit.
The second workshop, ‘Agentic Tourism: From Insight to Action’, brought together global executives, technologists, and investors to explore tourism’s next frontier. Building on the Agentic Tourism Initiative launched at the Summit in November, the session advanced the development of an Agentic Tourism Protocol, a shared framework designed to enable safe, connected, and interoperable AI systems across the tourism sector.
Leaders and executives from Trip.com, Visa, TikTok, PayPal, Salesforce, Forbes, Avolta, ByteDance, and others participated in the TOURISE workshops, underscoring the breadth of industries now engaging with tourism as a platform for growth and innovation.
TOURISE also sponsored the annual Women Leaders Reception alongside Adecco Group, Pinterest, Bayer, and APCO. During the reception, TOURISE Advisory Board Member and Saudi Arabia Ministry of Tourism Deputy Minister of International Affairs, Hawazen Nassief, spoke to attendees to underscore the need to advance women into leadership roles across a sector where women represent nearly half of the global workforce.
Davos marked the start of TOURISE’s 2026 global calendar, which will include cross-sector workshops, industry insight reports, and new partnerships designed to propel tourism to the center of global transformation.
The future of tourism is being shaped now. Join the journey at tourise.com and be part of the next chapter at the next TOURISE Summit in March 2027.
TOURISE is the world’s premier platform shaping a new horizon for global tourism.
Under the umbrella of the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place in November 2025 in Riyadh, bringing together global leaders to accelerate transformative deals and chart the sector’s future.
As a year‑round platform, TOURISE drives coordinated action across innovation, mobility, culture, and investment. Throughout 2026, leading into its second Summit in March 2027, TOURISE will expand its global community, launch insight reports, and advance its initiatives that turn bold ideas into real‑world solutions.
Together, we can shape the next 50 years of tourism. For more information, visit www.tourise.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260123950180/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Nanochon Receives Regulatory Approval from Panamá’s Ministry of Health to Initiate First-in-Human Clinical Study of Chondrograft™17.8.2026 21:44:00 CEST | Press release
Nanochon, a medical device company developing Chondrograft™, a novel patented implant for the treatment of articular cartilage defects of the knee, today announced that it has received regulatory approval from Panamá’s Ministry of Health to initiate its First-in-Human (FIH) clinical study in Panamá. The study will evaluate the safety and performance of Chondrograft™ in patients with focal chondral defects of the knee and represents a major milestone in the company’s clinical and regulatory development strategy. The trial will be conducted at The Panama Clinic in Panamá City under the leadership of Drs. Juan Osorio and Emilio Tufiño, experienced sports medicine surgeons, with Dr. Osorio serving as Principal Investigator for the study. Dr. Osorio stated, “I am pleased to be the Principal Investigator for this important study, and we look forward to contributing the data that will support a larger clinical study and subsequent market entry.” Nanochon selected Panamá for its growing reputa
TOURISE and Oxford Economics Release New Global Report on Tourism Resilience in an Era of Permanent Disruption17.8.2026 16:33:00 CEST | Press release
New analysis shows destinations that assume risk will recover up to 1.5 times faster with global rehabilitation times dropping from 24 months to as little as 10 TOURISE, in collaboration with Oxford Economics, today released a new report, “Resilience in a World that Doesn’t Reset: Redesigning Tourism for an Era of Permanent Disruption.” The analysis of 85 major crises over two decades shows a clear pattern: in a world defined by continuous shocks, destinations that act before disruption hits recover up to 1.5 times faster than those that wait. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260817880835/en/ “In a world that does not reset between crises, disruption is a constant feature of the global tourism landscape,” said His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE. “The real test for destinations measures how they prepare for volatility, protect traveler confidence, and mai
The Expensify Visa® Commercial Card Brings New Proactive Spend Controls to 14 Countries17.8.2026 15:00:00 CEST | Press release
New admin-defined spend rules let businesses control how, where, and when every card is used, stopping the wrong spend before it happens instead of cleaning it up after. Expensify, Inc. (Nasdaq: EXFY), the easiest way to manage expenses, travel, and corporate cards, today expanded the reach of Expensify Card spend rules, the market-leading way for businesses to control corporate card spend before it happens. Available to businesses in 14 countries, spend rules let admins decide exactly how, where, and when each Expensify Card can be used, so only compliant transactions go through. Unlike traditional corporate cards that rely on after-the-fact expense review, the Expensify Card enforces policy at the point of purchase. Admins set the rules once, and the card handles the rest. With Expensify Card spend rules, admins can: Lock a card to a subscription. Give each recurring SaaS tool its own virtual card, so a vendor can only ever charge what it should. If the card owner changes teams or le
Riskified Analysis Finds Travel Fraudsters Are Adapting Faster Than Traditional Signals Can Keep Up, With May Flight Risk Up 32%17.8.2026 14:30:00 CEST | Press release
New Travel Industry report reveals sophisticated fraud rings are exploiting trusted customer behaviors across flights, hotels, and travel platforms Riskified (NYSE: RSKD), a global leader in ecommerce fraud and risk intelligence, today released new findings from its Travel Industry Insights report, revealing how sophisticated fraud rings and AI-enabled fraudsters are evolving their tactics across airlines, hotels, and online travel platforms. Riskified’s analysis shows that fraudsters are increasingly adapting their behavior to resemble legitimate travelers, making traditional fraud indicators less reliable and creating new challenges for travel merchants. Riskified’s analysis of hundreds of millions of travel transactions across flights, hotels, and land transportation found that flight fraud risk increased through the first five months of 2026, with May 2026 marking the sharpest year-over-year increase at 32% compared to May 2025. The findings show that sophisticated fraud activity i
PIF Delivers Strong Revenue and Profit Growth in 202517.8.2026 13:54:00 CEST | Press release
Revenue rose 9% to $120 billion while net profit more than doubled to $17 billionCumulative domestic investments reached more than $199 billion since 2021PIF has contributed more than $342 billion to Saudi Arabia’s real non-oil GDP between 2021 and 2025Assets under management exceed $900 billion, up from around $530 in 2021 and $150 billion in 2015 PIF today published its 2025 Annual Report demonstrating strong financial performance and continued progress against its long-term objectives. As a long-term investor with a unique mandate to drive the economic transformation of Saudi Arabia and deliver sustainable financial returns, PIF maintained a diversified portfolio in 2025, balancing returns with national impact and long-term resilience. Maintaining Financial Discipline In 2025, revenue rose 9% year on year to $120 billion, while net profit more than doubled to $17 billion, supported by stronger contributions from maturing portfolio companies. PIF retained over $900 billion in assets
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom