NIQ Achieves Certification as Google Meridian Partner
Certification strengthens NIQ’s position as a global leader in media outcomes measurement.
NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide.
Google's Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ’s proprietary MMM solution - helping make high-quality measurement more accessible to marketers everywhere.
New Meridian innovations include the enhancement of search measurement by accounting for organic search volume and improved video Reach & Frequency measurement. Together, these innovations make media impact measurement more comprehensive, helping advertisers optimize future investments to maximize real-world outcomes.
“This certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “By combining innovation in open-source marketing effectiveness measurement with NIQ’s proprietary expertise, we’re delivering transparent, scalable, and accurate MMM solutions across global markets.”
As a Meridian-certified partner, NIQ brings deep MMM expertise to the platform’s open-source framework, helping clients expand the scope of their marketing effectiveness research while complementing NIQ’s robust suite of outcome-based solutions. This ensures marketers have proven and flexible measurement options to meet their unique needs, regardless of industry, market, or strategy.
About NIQ:
NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com.
© 2025 Nielsen Consumer LLC. All Rights Reserved.
NIQ-GENERAL
View source version on businesswire.com: https://www.businesswire.com/news/home/20251120589070/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Frasca Advances Flight Training Technology with New Visual System Powered by Unreal Engine20.11.2025 15:05:00 CET | Press release
Frasca International, Inc., a FlightSafety International company and leader in flight simulation, today announced the launch of VITAL FVS 100, the next evolution of its visual system technology. Building on the proven TruVision Global platform, VITAL FVS 100 was developed using Epic Games’ Unreal Engine and delivers unprecedented realism, scalability, and innovation in pilot training. The Unreal-powered VITAL FVS 100 system introduces major advancements in visual fidelity and training realism, further enhancing the capabilities of Frasca, a leading developer of flight simulators and training devices. The new system includes physically based renderings, advanced lighting effects, and a new volumetric cloud model that creates dynamic, weather-rich environments. Terrain imagery now includes one-meter resolution coverage for the contiguous United States and Hawaii, with expanded global datasets covering European buildings and tree covered regions. Additionally, enhanced particle effects re
GigaOm Radar for Vector Databases v3 Positions Vespa.ai as a Leader and Outperformer20.11.2025 15:00:00 CET | Press release
Vespa Recognized for Integrated Ranking, Multimodal Search, and Production-Scale AI Performance Vespa.ai, the creator of the AI Search Platform for building and deploying large-scale, real-time AI applications powered by big data, today announced its recognition as a Leader and Outperformer in the GigaOm Radar for Vector Databases v3, marking the company’s third consecutive year being evaluated in GigaOm’s vector database research. Now in its third edition, the report compares 17 leading open source and commercial solutions using GigaOm’s structured evaluation framework. In addition to core table-stakes capabilities, the Radar reviews each vendor’s key features, emerging strengths, and broader business criteria. The shift from Sonar to Radar reflects the technology’s transition into mainstream adoption. GigaOm names Vespa.ai a leader for its ability to manage complex data, optimize results at scale, and support multimodal AI workloads. The report highlights Vespa’s native tensor suppor
Hitit Empowers Airlines to Optimize Crew Leave Planning with Gurobi20.11.2025 15:00:00 CET | Press release
With Crane Crew, one of the products in Hitit’s Crane Solution Suite, dozens of airlines have reduced their planning periods from weeks to minutes. Gurobi Optimization, LLC, the leader in decision intelligence technology, is proud to be the solver of choice for Hitit, a leading global provider of airline and travel IT solutions. Hitit’s Crane Crew Leave Optimizer—one of the key sub-modules of Hitit’s Crane Crew solution—enables airlines to quickly generate optimal leave schedules for thousands of crew members. Powered by Gurobi’s mathematical optimization solver, the tool significantly reduces planning time while improving both operational efficiency and crew satisfaction. Among the many constraints that airlines must consider are operational requirements, business rules, crew seniority, and personal preferences. As such, manual planning efforts can often lead to inefficiencies, crew dissatisfaction, and compliance risks. After switching to Crane Crew, Hitit’s partner airlines have rep
Myonex Appoints Greg Lavin as Chief Executive Officer20.11.2025 15:00:00 CET | Press release
Greg Lavin takes over the CEO role as James Lovett retires and joins the company’s Board of Directors Myonex®, a leading global integrated clinical trial supply solutions and commercial services company, announced today that Greg Lavin, Chief Financial Officer (CFO), will assume the role of Chief Executive Officer (CEO) effective January 1, 2026. A seasoned executive with experience in the pharmaceutical services industry, including senior roles across clinical research organizations, preclinical and laboratory services, and healthcare data analysis, Lavin succeeds James Lovett, who is retiring and will remain on the company’s board of directors to provide strategic guidance. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120250133/en/ Greg Lavin at Myonex's Headquarters in Horsham, PA During his 6-plus years as CFO of Myonex, Lavin has worked closely with Lovett in driving its transformation from a comparator sourcing su
Maharah Signs Manpower Brand License Agreement to Strengthen Its Role as a Gateway for Global Companies Entering Saudi Arabia20.11.2025 14:59:00 CET | Press release
Maharah Human Resources Company (“Maharah”) announced that it has signed a brand license agreement (BLA) with ManpowerGroup to operate its business in the Kingdom of Saudi Arabia under the global “Manpower” brand. The agreement was concluded on the sidelines of the U.S.-Saudi Investment Forum held in Washington, D.C. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120073399/en/ Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia, during Saudi-U.S. Investment Forum, 2025, in Washington D.C. (Photo: AETOSWire) Abdulaziz Alkathiry, CEO of Maharah, described the agreement as “a defining moment” in the company’s journey, particularly in terms of its growth strategy and expansion in professional workforce solutions. He noted that the partnership will enhance Maharah’s presence in high-skill recruitment and outsourcing services, thereby strengthening its co
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom