Introducing CIFF SUPER Where the Everyday Becomes Extraordinary

Part of the ongoing CIFF City series (vol. 5), this season reimagines one of the most familiar parts of modern life – the supermarket. Inspired by retail culture’s visual language - shelves as galleries, barcodes as art, and receipts as poetry – CIFF SUPER transforms commerce into culture and turns design into daily life.

“This season, the beauty of the barcode becomes a cultural code,” the CIFF creative team explains. “A receipt reads like a verse – a small piece of everyday poetry, printed and passed between hands. The packaging becomes the building blocks of creativity.”

Special Highlight: 10 Corso Como x CIFF - A Cultural Gateway

Marking one of the most anticipated moments of CIFF 66, the entrance to the fair will be transformed through a special collaboration with the iconic Milanese concept store, 10 Corso Como.

For the first time, 10 Corso Como brings its world-renowned multi-brand experience and artistic sensibility to Copenhagen – reinterpreted through a Nordic lens. The 600 sqm experiential space will merge fashion, design, beauty, books, and lifestyle in a curated showcase of Scandinavian brands selected by 10 Corso Como, alongside 10 Corso Como Signature collection and an immersive café experience.

“10 Corso Como has always been about dialogue – between fashion, art, and culture,” says CIFF Director Sofie Dolva. “To open CIFF 66 with their universe is both a statement and a celebration of creative exchange. This collaboration bridges Milan and Copenhagen, heritage and innovation.”

Extended Partnership with Copenhagen Fashion Week

For Fall/Winter 2026, CIFF deepens its collaboration with Copenhagen Fashion Week, once again hosting the NEW TALENT showroom - now in a newly expanded and elevated area within the main fair.

This season’s lineup includes standout names such as OpéraSPORT, CMMN SWDN, MKDT Studio, Herskind and newcomer Forza Collective, who will also present their runway show live from CIFF during fashion week. Together, they represent the next generation of Nordic design – rooted in craftsmanship, sustainability, and artistic clarity.

Orange Leads the Season

The color orange defines CIFF SUPER – energetic, warm, and unapologetically visible. It’s the color of attention and connection, of movement and enthusiasm. Like a signal light, it pulses through every hall of CIFF 66, calling visitors to look closer, engage, and take part.

Highlights of CIFF 66

10 Corso Como x CIFF: A 600 sqm experiential installation at the main entrance, merging Milanese culture with Nordic creativity.

NEW TALENT Showroom x CPHFW: Extended platform for emerging designers, featuring OpéraSPORT, CMMN SWDN, MKDT Studio, and Forza Collective.

New Tech Collaboration: Expanding CIFF’s innovation platform and brand services.

Returning Industry Leaders: BESTSELLER, DK Company, Soya Group, Vernon Sport, Blender agency, Sjöklint agency, Welcome, Complex Minds and many others.

Statement from CIFF Director Sofie Dolva:

“CIFF 66 is about celebrating creativity in the everyday – the places we pass through, the symbols we overlook, and the moments where design meets culture,” says Sofie Dolva, Director of CIFF, and continues: 

“With CIFF SUPER, we’re creating a space where commerce and creativity coexist - from our collaboration with 10 Corso Como to the NEW TALENT platform with Copenhagen Fashion Week. This season is about connection, experimentation, and a renewed sense of movement.”