Rexton expands its Reach Platform with Reach R Plus and Reach Rugged

Lynge, Denmark – October 1, 2025 – Rexton, the global hearing aid brand known for its Lifeproof hearing aids and part of WSA, today announced the launch of four new hearing aids within its Reach platform: Reach R Plus, Reach Rugged, and Reach Custom ITC & ITE. All models feature the proven Multi-Voice Focus technology of the Reach platform, which is now combined with universal connectivity and long-lasting power in Reach R Plus, and with outstanding durability and a compact design in Reach Rugged.

Fabian Schmitz, Global Head of Rexton Brand, said:

Focusing on what really matters and creating reliable, easy-to-use technology has always been a key driver for Rexton. With Reach R Plus, we’re taking that commitment further. This product shows exactly what we mean when we say, Easy is always a plus. From effortless connectivity with any smartphone, to hands-free calling, and advanced Multi-Voice Focus Technology, Reach R Plus delivers on making hearing easy. At the same time, Reach Rugged demonstrates the strength of our Lifeproof reliability, built to withstand the toughest conditions while still delivering the dependable performance users expect from Rexton.

Rexton Reach R Plus: reliable hearing with 54-hour runtime and universal connectivity

Rexton Reach R Plus is a rechargeable RIC that redefines the meaning of easy. With up to 54 hours of battery life, and still 36 hours even with 5 hours of streaming, it delivers unmatched endurance and ensures reliable performance throughout the day. This extraordinary runtime gives users the confidence to go about their lives without worrying about frequent charging.

Reach R Plus also sets a new standard for connectivity. Built with Bluetooth® Classic, it connects effortlessly to 99% of smartphones and audio devices, from Android to iPhone, tablets to TVs. This universal compatibility allows users to enjoy calls, music, and entertainment without interruption, and with true hands-free calling, it’s easy to stay connected while keeping both hands free for everyday life. Reach R Plus also introduces an intuitive LED light that provides clear visual feedback on device status, making operation simple and reassuring for users.

Rexton Reach Rugged: Winning Combination of Durability and Multi-Voice Focus Technology

Reach Rugged is a highly durable rechargeable Behind-the-Ear (BTE) hearing aid that keeps users engaged even in the most demanding environments. Along with the proven Multi-Voice Focus technology of the Reach platform, it offers a tough design built to withstand whatever life throws at it. Its housing is tested against sweat, humidity, salt, UV exposure, mud, chemicals, and abrasion. It also exceeds IP68 standards for water resistance thanks to advanced sealing and microphone protection, handling full immersion in water for up to 30 minutes at a depth of 2 meters.

Despite its strength, Reach Rugged is significantly smaller than most BTE hearing aids, offering a comfortable fit without compromising performance. Its size is closer to a Receiver-in-Canal (RIC) model, making it a compact yet powerful option. With up to 32 hours of runtime including 5 hours of streaming, or up to 36 hours without streaming, it provides all-day power and the reliable connectivity users need to stay confident in every situation.

In addition to Reach R Plus and Reach Rugged, Rexton also introduces Reach Custom ITC and ITE. These tailor-made devices bring Multi-Voice Focus technology into a personalized form factor, combining reliable performance with a comfortable fit. 

About Rexton

Rexton, part of WSA, is a global hearing aid brand known for its reliability. We believe that nothing hearing-related should ever be left to chance, both for the people with hearing loss and those who depend on them. We understand their challenges and meet them with proven hearing technology that is made Lifeproof, so it can be counted on to perform reliably in even the harshest environments. At work, at home, during leisure time, exercise, and in all weather, you can always RELY ON REXTON.

For more information about Rexton Reach R Plus, Reach Rugged, and Reach Custom ITC/ITE, please visit www.rexton.com