WSA A/S

Widex Allure™ App and Compass Cloud™ Named Winners in 2025 Hearing Technology Innovator Awards™

8.10.2025 00:00:00 CEST | WSA A/S | Press release

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Recognized for innovation in both client and professional solutions, Widex earned top honors for the Widex Allure App and Compass Cloud in the 2025 Hearing Technology Innovator Awards.

Lynge, Denmark, October 08, 2025 — Widex, one of WSA’s leading brands, today announced it has been honored with two wins in the Sixth Annual Hearing Technology Innovator Awards. The Widex Allure App won in the Best Hearing Device: Mobile App (Assistive Technology & Software) category, while Widex Compass Cloud earned the award for Best Clinical Product (Service Delivery).

The annual award program, hosted by Hearing Health & Technology Matters, celebrates the most forward-thinking solutions in the global hearing industry.

“These awards are a powerful recognition of our mission to deliver technology that benefits both the individual wearer and the professionals who support them,” said Dana Helmink, Au.D., Sr. Director of Clinical Development, Widex USA. “Wiith the Allure App, we’re giving users dynamic, AI-driven personalization at their fingertips, while Compass Cloud empowers hearing care professionals with precise, flexible, and future proof platform that evolve with their practice. Together, they reflect Widex’s vision of advancing hearing care through innovation that is both intuitive and impactful.”

The Widex Allure App delivers intuitive audio personalization, seamless streaming, and built-in accessibility features, empowering users to take full control of their hearing experience. AI-powered Quick and Sound Assistants provide real-time recommendations and adjustments, while directional focus tools and a three-band equalizer let wearers fine-tune their sound in any environment. Users can stream calls, music, and media directly to their hearing aids with adjustable balance between streamed and ambient sound and save custom programs for different listening situations.

Accessibility is built into the app’s core design, with customizable display modes, adjustable text sizes, color contrast enhancements, and in-app tutorial videos to support onboarding and troubleshooting. Additional features include Apple Watch integration for volume, program changes, and battery status, as well as a “Find My Hearing Aids” function that locates lost devices via map and Bluetooth tracking. Fully compatible with iOS and Android, the Allure App combines robust functionality with sleek, user-friendly design, transforming the hearing aid experience from static adjustment to dynamic, user-guided personalization.

Widex Compass Cloud is the world’s first cloud-based hearing aid fitting platform, designed specifically for hearing care professionals, providing intuitive, data-driven tools that deliver more precise fittings and higher first-fit success. Developed hand-in-hand with clinicians, the platform integrates advanced features such as Widex Fitting Rationale 2.0 and Precision Fitting Tools, supporting highly accurate, natural-sounding fittings while reducing the time spent on technical setup.

Because it is fully cloud-based, Compass Cloud continuously evolves, with accelerated updates that roll out without requiring new hardware or complex installations. This approach ensures professionals always have access to the latest fitting tools, expanded access controls, and ISO-certified privacy and security standards. By combining precision, flexibility, and ease of use, Compass Cloud fitting software enables hearing care professionals to focus on patient interaction, delivering confidence, comfort, and optimized Widex sound from the very first fitting session.

With these dual awards, Widex continues to demonstrate its leadership in advancing both the patient and professional experience, building on a legacy of innovation that helps people hear more naturally and live more fully.

For more information on Widex, visit www.widex.com. For images, click here.

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 About Widex
Widex, one of the world’s leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.

 About the Hearing Technology Innovator Awards
The Hearing Technology Innovator Awards™ is a global awards program created to honor and recognize innovation within the hearing industry. Since its inception, the program has helped raise over $35,000 for hearing-related charities. Learn more at https://hearinghealthmatters.org/hearing-technology-innovator-awards/

About HHTM
Hearing Health & Technology Matters (HHTM) provides timely information and lively insights for everyone who cares about hearing health. Our readership and contributors span the full spectrum of the field—including clinicians, researchers, educators, industry leaders, and, importantly, individuals with hearing loss and their families. By bringing these communities together, HHTM works to bridge gaps in knowledge, foster collaboration, and elevate dialogue across both professional and consumer audiences. HHTM is also home to This Week in Hearing, a smart, insightful, and engaging weekly podcast that explores the latest trends, technologies, and developments shaping the world of hearing.

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