Signia Introduces Hearing Aids That Tackle the Most Difficult Challenge for People With Hearing Loss: Group Conversations in Noise
5.9.2023 00:00:00 CEST | WSA A/S | Press release

Lynge, Denmark, September 5th, 2023 – Hearing aid innovator Signia, part of WS Audiology, today launches Integrated Xperience, a breakthrough technology that enables hearing aid wearers to hear multiple speakers in noisy group conversations clearly. Even when speakers move or the wearer turns their head, the hearing aids ensure improved speech understanding.
For a demo video on how Integrated Xperience works, please click here.
Hearing aid wearers often have difficulty following dynamic conversations at noisy social events. Most hearing aids struggle to enhance speech in these environments and are unable to switch directional modes fast enough to effectively capture multiple speakers.
Signia Integrated Xperience is introducing the world’s first hearing aid that identifies and locks on to the voice of every person in a conversation, enhancing their speech and reducing background noise.
Conversations are essential to our well-being
Conversations and social interactions with our loved ones and friends are essential to our well-being and to keep our brains healthy.
Maarten Barmentlo, Chief Marketing Officer, WS Audiology:
Integrated Xperience is about more than just hearing better. It is about giving hearing aid wearers the confidence to engage, interact, and contribute, especially in noisy group conversations. They don’t have to observe from the sidelines anymore. No other hearing aid can track and enhance multiple speakers in real-time. We are pleased to introduce this important innovation to the market from one of our flagship brands and to deliver on our purpose of making wonderful sound part of everyone’s life.
In a study investigating speech performance in a group conversation scenario, Signia Integrated Xperience provided a significant improvement in speech understanding for the hearing aid wearer. 95% of the participants showed better performance with Integrated Xperience RealTime Conversation Enhancement than without.
The Integrated Xperience platform makes its debut in Signia’s all-new Pure Charge&Go IX. Integrated Xperience also includes Silk Charge&Go IX – the world’s first rechargeable, ready-to-wear completely-in-the-canal hearing aids.
For more information about the Integrated Xperience platform and available hearing aid models, visit here or download an Infographic here.
The Integrated Xperience platform makes its debut in Signia’s all-new Pure Charge&Go IX and Silk Charge&Go IX – the world’s first rechargeable, ready-to-wear completely-in-the-canal hearing aids.
Subscribe to releases from WSA A/S
Subscribe to all the latest releases from WSA A/S by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from WSA A/S
WSA leverede flad organisk vækst og forbedret profitabilitet i første kvartal af regnskabsåret 2025/2624.2.2026 07:28:50 CET | Pressemeddelelse
Lynge, Danmark – 24. februar 2026 – WSA, en førende høreapparatskoncern, offentliggjorde i dag resultaterne for de første tre måneder af regnskabsåret 2025/26 (1. oktober 2025 – 31. december 2025), der viser en flad organisk omsætningsvækst og en forbedring af EBITDA-marginen på 0,5%-point i overensstemmelse med forventningerne. Forventninger for regnskabsåret 2025/26 fastholdes.
WSA appoints Harrison Boyd as President Region Americas23.2.2026 14:19:52 CET | Pressemeddelelse
Lynge, Denmark, February 23, 2026 — WSA, a leading pure-play hearing healthcare group, today announced that Harrison Boyd has been appointed President Region Americas and a member of the Executive Committee, effective March 9, 2026.
Asger Bjerre Appointed WSA Chief People Officer1.12.2025 07:00:00 CET | Press release
Lynge – December 1, 2025 – WSA, a leading pure-play hearing healthcare group, has appointed Asger Bjerre as Chief People Officer and member of the management team, effective today.
WSA delivered flat organic growth and improved profitability in the 2024/25 financial year20.11.2025 07:00:00 CET | Pressemeddelelse
Lynge, Denmark – November 20, 2025 – WSA, a leading pure-play hearing healthcare group, today announced results for the financial year 2024/25 (October 1, 2024 – September 30, 2025) showing flat organic revenue growth and an EBITDA margin improvement of 1%-point in line with the revised guidance.
The difference is clear: Widex expands Allure portfolio with new form factors, accessories, and rapidly evolves its fitting platform22.10.2025 00:00:00 CEST | Press release
New BTEs, ITEs, and a portable RIC charger join the Widex Allure family, as Widex accelerates Compass Cloud fitting software updates to empower HCPs with continuous innovation. LYNGE, DENMARK, October 22nd, 2025 — Widex, one of WSA’s leading brands, today announced the expansion of its acclaimed Widex Allure™ platform with new Behind-the-Ear (BTE) and In-the-Ear (ITE) hearing aids, along with a new portable charger for the Receiver-in-Canal (RIC) model. The additions further strengthen the Allure portfolio of advanced and natural hearing experiences, seamlessly combining sound quality, and an evolving fitting platform to empower hearing care professionals (HCPs) to deliver life-changing outcomes for their customers. Maarten Barmentlo, Chief Marketing Officer at WSA, said: Widex Allure combines world-class sound quality, versatile form factors, and an evolving fitting platform to deliver a holistic approach to hearing care. Wearers benefit from natural sound that has been consistently p
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom