Ant Group Shares How Digital Innovation Supports Environmental Protection at IUCN Event: The Ant Forest Story
By harnessing the power of digital platforms and engaging users in fun, interactive, and efficient ways, the Ant Forest model can inspire hundreds of millions of people to raise environmental awareness and take meaningful climate actions, said Eric Jing, Chairman of Ant Group, at the International Union for Conservation of Nature (IUCN) World Conservation Congress 2025 in Abu Dhabi.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009554268/en/
Ant Forest rewards users with virtual “green energy points” for eco-friendly actions.
The Ant Forest Model: Turning “Points” into Real-World Impact
Jing shared the story of Alipay Ant Forest, a green initiative that empowers the general public to take part in environmental protection through simple, daily low-carbon actions.
Launched in 2016 within the Alipay app, Ant Forest rewards users with virtual “green energy points” for eco-friendly actions such as cycling to work, using public transportation, or recycling. These points are then translated into tangible outcomes: Ant Group funds real-world tree planting, biodiversity conservation, and habitat restoration projects in partnership with NGOs and environmental organizations.
For example, users can redeem their points to support wildlife preservation or grow virtual trees that are later planted as real trees in reforestation areas.
As of August 2025, more than 750 million users across China have joined Ant Forest. Together, they helped plant 619 million trees. The project also created jobs for local communities who help plant and care for the forests.
An Open Platform: Expanding the Circle of Impact
Ant Forest continues to evolve as an open platform, inviting partners to use “green energy points” to encourage green actions among their customers.
One notable example is Nike’s “Recycle-A-Shoe” mini program, launched in the Alipay app in 2022. The program enables Chinese consumers to send in worn-out Nike shoes for recycling. The collected shoes are dismantled and repurposed into sustainable sports courts using Nike Grind technology. Participants also earn Ant Forest points, which they can use to support tree planting and ecological restoration. As of October 2025, Nike has recycled 430,000 pairs of shoes, helping to create 50 Nike Grind sports courts across China.
During the event, Sabrina Peng, Senior Vice President and Chief Sustainability Officer of Ant Group, shared that Ant Forest is also using interactive digital experiences to inspire people to learn about biodiversity. In 2021, Ant Forest launched the Amazing Species project to raise public awareness of biodiversity conservation by allowing users to discover new rare species on their phones through a fun card-collecting experience. In 2024, Ant Forest and IUCN jointly released the Red List of Amazing Speciesat UNFCCC COP 29. By highlighting endangered species from the IUCN Red List on Ant Forest, the initiative raised public awareness and inspired action to protect them.
Inspiring Global Partners to Build Their Own “Ant Forest”
Ant Forest’s success has earned global recognition. In 2017, Fortune ranked Ant Financial (now Ant Group) #6 on its “Change the World” list for the initiative’s positive environmental impact. Two years later, Ant Forest received the United Nations’ highest environmental honor—the “UN Champions of the Earth” award, followed shortly by the “UN Global Climate Action Award” for its innovative use of digital technology to scale up climate action.
The model of Ant Forest has inspired similar initiatives worldwide. In 2019, the Philippines’ leading mobile wallet GCash launched GForest, enabling users to contribute to local reforestation through low-carbon lifestyle choices.
At the World Conservation Congress 2025, DANA and Ant International, together with Konservasi International, unveiled the Ocean Buddy initiative, an interactive in-app mini program to raise awareness and drive long-term public participation in marine conservation among DANA's 200 million users in Indonesia. Ocean Buddy leverages gamification incentives and lively visual designs to enhance broad-based, long-term user participation in conservation efforts, specifically the protection of whale sharks along the southern coast of Java.
“With global partners, may our small acts turn into a green future. Tech for good, tech for nature—this is our promise for the future,” said Eric Jing at the event.
About Ant Group
Ant Group is a global digital technology provider and the operator of Alipay, a leading internet services platform in China, connecting over one billion users to more than 10,000 types of consumer services from partners. Through innovative products and solutions powered by AI, blockchain and other technologies, Ant Group supports partners across industries to thrive through digital transformation in an ecosystem for inclusive and sustainable development. For more information, visit www.antgroup.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251009554268/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Starlink High-Speed Internet Now Available on the Cessna Citation Longitude, Enhancing In-Flight Connectivity Across More Destinations10.10.2025 17:00:00 CEST | Press release
Textron Aviation Inc., a Textron Inc. (NYSE: TXT) company, today announced an additional high-speed internet connectivity solution for the Cessna Citation Longitude, following the Federal Aviation Administration’s (FAA) issuance of AeroMech’s Supplemental Type Certificate (STC) for Starlink high-speed internet connectivity. AeroMech’s STC utilizes Starlink’s constellation of Low Earth Orbit (LEO) satellites to provide more reliable connectivity over land, water and remote areas, where traditional in-flight Wi-Fi may not have service. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251010456365/en/ Starlink high-speed internet now available on the Cessna Citation Longitude, enhancing in-flight connectivity across more destinations. “With Starlink now available as an aftermarket option for Longitude customers, they can enjoy high-speed, reliable connectivity that keeps them productive and connected throughout their flight,” sai
Andersen Consulting styrker sin ekspertise inden for ledelsesudvikling med tilføjelsen af Insight Experience10.10.2025 16:20:00 CEST | Pressemeddelelse
Andersen Consulting fortsætter med at udbygge sin platform gennem en samarbejdsaftale med Insight Experience – en virksomhed inden for ledelsesudvikling, der er kendt for sine erfaringsbaserede forretningssimulationer og integrerede læringsprogrammer. Insight Experience, der blev grundlagt i 2001, samarbejder primært med Fortune 500-virksomheder og tilbyder træning i ledelse på virksomhedsniveau, forretningsforståelse, strategiimplementering, kulturudvikling og simuleringsbaseret læring, hvilket hjælper ledere med at koble individuelle adfærdsmønstre til organisatoriske resultater via engagerende og resultatorienterede programmer. Uanset om det handler om at tilpasse eksisterende løsninger eller udvikle nye simuleringsbaserede forløb, har Insight Experience fokus på at hjælper klienter med at opøve forretningsmæssige koncepter, styrke de bedste praksisser inden for ledelse og fremme konstruktiv feedback i samarbejdsrelationer. "Vores arbejde bygger på holdningen om, at ledere udvikler
12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards10.10.2025 15:53:00 CEST | Press release
12BET, shaping the igaming landscape since 2007, has been shortlisted for “Best Customer Service” at the EGR Operator Awards 2025. This recognition highlights 12BET’s commitment to building trust, transparent interactions, and placing customer satisfaction at the heart of its operations. Being named a finalist shows how 12BET’s service philosophy sets new standards in responsiveness, empathy, and professionalism across its global player community. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250923133256/en/ 12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards In 2025, 12BET strengthened its customer-first approach with honest communication and transparent service. A structured Trustpilot review program invited genuine feedback from long-standing users, building public trust while informing service improvements. This reflects 12BET’s belief that customer feedback should not only
Mundipharma announces patient enrolment completion in Phase III ReSPECT clinical trial for REZZAYO® (rezafungin)10.10.2025 12:30:00 CEST | Press release
For Trade and Medical Media Only Enrolment completed in Phase III ReSPECT study in prophylaxis of fungal infections in adult patients undergoing allogeneic blood and marrow transplant Topline results from ReSPECT study expected by mid-2026 Mundipharma today announced completion of patient enrolment for the ongoing, global Phase III ReSPECT trial evaluating REZZAYO® (rezafungin). The ReSPECT trial is a global, randomised, double-blind, controlled, pivotal Phase 3 trial of rezafungin versus the standard antimicrobial regimen to prevent invasive fungal disease due to Candida, Aspergillus and Pneumocystis in subjects undergoing allogeneic blood and marrow transplantation. “Completing patient enrolment for the Phase III ReSPECT study marks a key milestone in addressing the unmet need for antifungal prevention in immunosuppressed patients,” said Dr Yuri Martina, Chief Development and Medical Officer at Mundipharma. “Patients have enrolled in this global study from more than 50 clinical trial
European DataWarehouse Presents 4th Annual Data Quality Award10.10.2025 09:18:00 CEST | Press release
European DataWarehouse (EDW) presented its fourth annual Data Quality Award yesterday at the 2025 TSI Congress in Berlin. This year EDW presented the annual Best Data Quality – Deal of the Year (2024-2025) award to CaixaBank SA and CaixaBank Titulización SGFT, SAU for their deal, CAIXABANK PYMES 13, F.T. “We are delighted to be recognized with the ‘Best Data Quality – Deal of the Year’ award from European DataWarehouse. Our focus on precision and reliability in reporting is strengthened by EDW’s solutions, which help us consistently meet the highest standards,” said Álvaro Hernández Martínez, Director of Credit Risk Policies and Information at CaixaBank SA. The award program was founded in 2022 and was first presented at EDW’s 10th anniversary celebration in Frankfurt. The award program recognizes exceptional effort and superior data quality from ABS issuers and their servicers. While presenting the award EDW’s CEO, Dr. Christian Thun, remarked, “EDW’s award program highlights the impo
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom