CIFF and Camera Buyer Italia Launch Formal Partnership to Strengthen Buyer Engagement Across Key European Markets

CIFF (Copenhagen International Fashion Fair), one of Europe’s leading fashion trade shows, is proud to announce a formal partnership with Camera Buyer Italia – Camera Fashion Retailers, aimed at enhancing buyer engagement and curation across strategic European markets.

This partnership marks a new chapter in CIFF’s international hospitality program, which will begin with a soft rollout during the upcoming August edition and expand further in the following season.

As part of the collaboration, Camera Buyer Italia will act as a strategic curator for buyers from Italy, Spain, France, and Germany. The organization will oversee the selection and integration of high-profile, high-impact buyers into CIFF’s hospitality program, elevating both the diversity and quality of attending retailers and expanding commercial opportunities for exhibiting brands.

“CIFF has always prioritized quality over quantity - and this partnership with Camera Buyer Italia allows us to sharpen our focus on attracting curated buyers with real purchasing power and strong reputations in their local markets,” says Sofie Dolva, Director of CIFF. “We’re excited to build a stronger bridge between our brand community and the respected retail network of Camera Buyer.”

As part of the agreement, Camera Buyer Italia members will receive curated previews and personalized communications about participating brands ahead of each season. This initiative will allow members to gain deeper insight into the Scandinavian and international talent assembled by CIFF - creating greater value for both buyers and exhibitors.

“We see tremendous value in connecting our affiliated stores with the CIFF brand universe,” says Maura Basili, President of Camera Buyer Italia. “This collaboration is not just about increased presence - it’s about fostering deeper, long-lasting connections between retailers and brands. CIFF fully shares this vision.”

This partnership further reinforces CIFF’s commitment to serving as a northern European gateway for international fashion business, positioning Copenhagen as a key meeting point for industry professionals from across the continent.