Amazfit Announces Ultra Runner Rod Farvard as New Brand Ambassador
Ultra endurance athlete to showcase Amazfit’s advanced tracking capabilities on and off the trail
Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), announced ultra runner Rod Farvard as the newest athlete ambassador. Farvard’s approach to endurance racing, a combination of strategic training and smart recovery, mirrors Amazfit’s commitment to providing innovative and reliable performance, recovery and sleep tracking technology to everyday and elites athletes alike.
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Amazfit Announces Ultra Runner Rod Farvard as New Brand Ambassador
Farvard set out as a high school cross country runner before transitioning to triathlons and ultimately landing on ultra racing. He has been motivated throughout his career by a DNF result from high school that has helped propel him to complete some of the world’s most grueling endurance races on the planet, including the Western States 100, UTMB, and the Moab 240. Farvard has also completed the multi-day challenge on the 214-mile-long John Muir Trail where he set a new Fastest Known Time (supported, north to south) of 3 days, 16 hours, and 2 minutes. Whether running through high-altitude terrain or battling the elements for 100+ miles, he relies on precise data to guide his performance, recovery and nutrition. Farvard will integrate the Amazfit T-Rex 3 smartwatch, Helio Strap and Zepp App ecosystem into his training and race routine, highlighting features such as GPS accuracy, heart rate monitoring, VO₂ Max, sleep and recovery tracking, and more.
“Ultra running is all about managing the variables, pacing, nutrition and recovery, while pushing your body to the limit," said Farvard. "With Amazfit, I get reliable tracking capabilities and the necessary tools to optimize race days and recovery. I get real-time feedback that helps me stay in tune with my body no matter how long the race. It’s like having a coach on my wrist that doesn’t miss a beat.”
Farvard joins Italian distance runner Yemaneberhan "Yeman" Crippa and triathlete Morgan Pearson to Amazfit's growing roster of endurance ambassadors. He will work closely with Amazfit on product testing, athlete-led storytelling, and grassroots community events to help bring the brand’s endurance-focused innovations to life. He joins a growing roster of Amazfit ambassadors who represent excellence across running, fitness, and outdoor adventure.
According to Scott Shepley, Head of Global Marketing at Amazfit,“Rod brings an unmatched level of authenticity to our performance-driven community. He’s not just running 100-mile races, he’s relying on data captured from Amazfit products to test the limits, and show what’s possible with the right tools and mindset. His insight as an ultra runner will help us continue to innovate for the running and endurance communities.”
Explore the full range of Amazfit smart wearables and experience innovation that elevates performance, recovery, and precision at www.amazfit.com.
For more information, please visit Amazfit.com and follow us on Facebook, Instagram, Twitter and YouTube.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.
Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, “Discover Amazing,” encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health’s proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.
Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.
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