Signia Announces Active Pro IX, Prescription-Grade Earbuds that Help Hearing Aid Wearers Reconnect with the Conversation

Lynge, Denmark – September 2nd, 2024 – Committed to helping hearing care professionals (HCPs) empower people with its breakthrough Integrated Xperience (IX) hearing aid platform, hearing aid innovator Signia has announced Signia Active Pro IX, a cutting-edge category of consumer earbuds that double as prescription-grade hearing aids and bring the power of conversation to even more wearers. Jens Møller, Global Head of Signia Brand said, Signia Active Pro IX offers our HCP partners a modern, low-profile solution for people who need to boost their hearing but might not otherwise accept hearing aids right now,” said. “In addition to a contemporary earbud design, Signia Active Pro IX delivers the full power of Integrated Xperience technology, empowering wearers to reconnect with conversations and engage fully regardless of their environment.” Integrated Xperience is the world’s only hearing aid platform with RealTime Conversation Enhancement Technology, powered by split processing to independently enhance multiple conversation partners while separately reducing background sounds to keep them immersive but not distracting. Realtime Conversation Enhancement technology introduces a multi-stream architecture capable of pinpointing multiple moving conversation partners in real-time. It can process up to four focus streams using Signia’s RealTime Conversation Enhancement solution, which analyzes, augments, and adapts to the dynamic flow of multi-party conversation environments. Studies of group conversation show Signia’s Integrated Xperience platform can significantly improve speech understanding. In one case, 95% of participants experienced greater hearing clarity with Signia Integrated Xperience than without.[1] In another study, Signia Integrated Experience was shown to provide an incredible +12dB (SNR) in a simulated noisy group conversation scenario.[2] In a recently published peer-reviewed study, an astounding 80% of participants preferred RealTime Conversation Enhancement  on, in real-world noisy group conversations.[3] Signia Active Pro IX: Expanding the Hearing Aid Market By reimagining hearing aids as consumer-style earbuds, Signia Active Pro IX is poised to expand the hearing aid market by appealing to a large segment of people with hearing loss that may otherwise avoid wearing hearing aids. This includes people who know they need hearing assistance but resist existing form factors, as well as wearers who want to perform at their best when exercising, working, socializing, and otherwise engaging with the world around them. “People with hearing loss often struggle to engage in group conversations, compelling many to withdraw from social situations and put their overall well-being at risk,” Møller continued. “Even so, many of the same people missing out on conversations are unwilling to wear hearing aids due to stigma. But they do wear earbuds as part of their everyday, digital lives, making Signia Active Pro IX a modern, appealing solution that integrates seamlessly into peoples’ lives.” Available in multiple color options, Signia Active Pro IX includes a rechargeable battery for all-day power and, wearers can charge on the go with the convenient charging case. Like consumer earbuds, they support Bluetooth connectivity for streaming audio and communicating via smartphone hands-free. Plus, with CallControl functionality, wearers can tap their Signia Active Pro IX earbuds to accept or decline calls. In addition, they are IP68-rated to resist dust, water, and sweat — critical for active wearers. “By challenging the status quo of traditional hearing aids, Signia is expanding access to hearing technology with a design that appeals to even the staunchest hearing aid rejector. With Signia Active Pro IX, we’re providing our HCP partners with an unprecedented solution to help people reconnect with conversations around them on their own terms,” Møller said. Expanding Access to Signia Hearing Technology In addition to Active Pro IX, Signia is also launching its Active IX earbuds, which feature the same modern earbud design to appeal to hearing aid rejectors at an affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. By making the Active Pro IX and Active IX form factor available at different technology levels, Signia is reinforcing its commitment to making innovative hearing technology more accessible. “With a broad and deep product portfolio, supporting all levels of hearing loss with multiple price points and wearer-centric designs, we’re helping HCPs drive acceptance and destigmatize hearing aids,” Møller concluded. “Today’s announcements address a broad market of possible wearers, making it easier for HCPs to get the right device to the right wearers, bringing the benefits of better hearing to all.” To learn more about Signia Active Pro IX hearing aids, click here.