Widex Unveils the WIDEX ALLURE™ Platform Featuring Crystal Clear Speech and the World’s First Cloud-Based Fitting Software

Widex achieves new levels of natural hearing with Allure, featuring the all-new W1 chip and Precision Hearing Technology, delivering crystal clear speech to help wearers be effortlessly immersed in the sound of their natural environment. The new Allure RIC RD hearing aids are the first to be fitted through the groundbreaking Widex Compass Cloud, the world’s first cloud-based fitting software. LYNGE, DENMARK, March 19, 2025 — Underscoring its commitment to helping hearing aid wearers experience natural sound in any environment, Widex, a part of WS Audiology, today announced Widex Allure™, the company’s newest platform, designed to deliver the most natural hearing experience to date. With the new W1 chip and Precision Hearing Technology, Allure balances clear speech with natural awareness, to help wearers be effortlessly immersed in the world around them. Widex has fully reimagined the hearing care solution, delivering industry-changing innovation that is clear, intuitive, and future-ready. Widex Allure’s Precision Hearing Technology features a combination of new and enhanced features such as Speech Enhancer Pro, Enhanced Sound Classifier, Adaptive Dynamic Feedback Controller, Allure PureSound, and the Allure Dedicated Streaming Compressor. Together, these features deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations. Adina Bahcevanii, Head of Widex, said: We are very proud to introduce Widex Allure, which represents a transformative change and a clear difference in hearing technology performance. Allure delivers crystal clear speech while allowing wearers to be fully immersed in the sound of their environment, providing a natural hearing experience. Widex Allure’s new Adaptive Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality. Furthermore, Widex Allure builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3 dB SNR[1] — with more advanced processing features than ever before. “Early studies indicate that most wearers prefer the advanced noise management and feedback control features of Widex Allure,” Adina Bahcevanii continued. “In fact, an impressive 92% of users preferred Allure in noisy situations over the previous platform.[2] Clear conversations, seamless soundscape transitions, and immersive hearing experiences — with Widex Allure, the difference is clear.” First WIDEX ALLURE Hearing Aid, First Cloud-Based Fitting Solution The first hearing aid on the Widex Allure platform is the Widex Allure RIC RD, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience. The Widex Allure RIC RD is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world’s first cloud-based fitting software. Known for bringing paradigm-shifting innovations to market, Widex created the Widex Compass Cloud as another industry first. Widex Compass Cloud offers hearing care professionals (HCPs) an intuitive and powerful cloud-based software for great first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design. “Widex Allure and Widex Compass Cloud represent our commitment to All-in-One Audiology, a suite of technologies and capabilities that offer HCPs and their clients an intuitive and streamlined workflow with a simplified configuration of fitting,” Adina concluded. “With Widex All-in-One Audiology, we are pioneering the future of the industry in ways that allow HCPs to spend more time helping patients and patients more time experiencing better, healthier hearing.” For more information on Widex Allure and Allure RIC RD hearing aids, click here. For more information on Widex Compass Cloud, click here. About Widex Widex, one of the world’s leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since the beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect. [1] Weber, J. & Branda, E. 2025. Improved Speech Intelligibility in Noise with Ultra-Low Delay. Audiology Online, article 29261, March 24. [2] Balling, L.W., Vormann, M. & Mansour, N. 2025. Widex Allure: A Better Speech-in-Noise Experience with Balanced Focus and Awareness. WidexPress 55.
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Carsten Buhl to leave WSA10.6.2025 00:00:00 CEST | Press release
Lynge, Denmark, June 10, 2025 – WSA, a leading pure-play hearing healthcare group, today announced that Carsten Buhl, member of the Executive Committee and Executive Board of WSA, and President of its Americas Region, has decided to pursue a new career outside WSA and to leave the company on August 31, 2025. Carsten Buhl joined WSA in 2019, where he first served as President of the EMEA-LATAM-Canada region, next to being a member of WSA’s Group Management Team. In 2022 he was appointed President of the Americas Region. WSA CEO Jan Makela commented: We are sorry to see Carsten go and will certainly miss his constructive leadership style, as well as his deep insights into the hearing care market. We are happy for him as we part ways on positive terms. We are grateful for his many contributions to our company, and we wish him every success! Carsten Buhl said: “I am proud of my journey at WSA and what we have achieved together working with a fantastic group of highly motivated colleagues.
Dorothea Wenzel joins WSA’s Board of Directors and is appointed Chair of the Audit Committee2.6.2025 00:00:00 CEST | Press release
Lynge, Denmark, June 2, 2025 – WSA, a leading pure-play hearing healthcare group, is pleased to announce that Dorothea Wenzel has joined its Board of Directors and has been appointed Chair of the Audit Committee, effective immediately. At the same time, Julian Tøpholm is stepping down from the Board. Ms. Wenzel joins as an independent director with an impressive track record in finance and strategy leadership across multiple industries, including a long career at the biopharmaceutical company Merck, where she held several commercial and financial executive positions. She has extensive experience in leading business transformations, and significant board experience from Dentsply Sirona Inc., Servier Group, Gerresheimer, and as Lead Independent Director at Fresenius Medical Care AG & Co. Most recently, she was appointed Chair of Lundbeck, following her tenure as Chair of its Audit Committee. WSA Chair Lars Rasmussen commented: We are delighted to welcome Dorothea to the WSA Board. Her br
WSA delivered 1% organic revenue growth and increased EBITDA by 22% in the second quarter of FY 2024/258.5.2025 00:00:00 CEST | Press release
Lynge, Denmark – May 8, 2025 – WSA, a leading pure-play hearing healthcare group, today announced results for the second quarter of the financial year 2024/25 (January 1, 2025 – March 31, 2025) showing organic revenue growth of 1% and an increase in EBITDA of 22%, corresponding to an EBITDA margin improvement of 2.8%-points. Jan Mäkelä, CEO of WSA, said: With an organic revenue growth of 1% in a volatile macro environment and a significant EBITDA margin improvement, WSA delivered satisfactory second quarter results. I am very pleased with the successful launch of Signia BCT IX and Widex Allure at the end of the quarter. With our complementary and distinct Signia and Widex brand platforms, we are committed to delivering an uncompromising hearing experience that meets the unique needs of the largest groups of people with hearing loss and the hearing care professionals serving them.” Highlights Q2 2024/2025 (Q2 last financial year in brackets) WSA delivered organic revenue growth of 1% (7
WS Audiology Expands Indian Operations with New Commercial and Production Hub in Bangalore16.4.2025 00:00:00 CEST | Press release
Bangalore, India – 16 April 2025 – WS Audiology (WSA), a leading pure play hearing health care group, today announced the opening of its new office in Bangalore, further strengthening its footprint in India. The facility, operating as WS Audiology India, will serve as a key hub for commercial and production activities, supporting WSA’s long-term commitment to improve hearing health access across the country. The new Bangalore office reflects WSA’s belief in India’s growing role in the global hearing care landscape. According to the World Health Organization, an estimated 6.3% of India’s population suffers from significant hearing loss. WSA continues to lead the industry in making hearing care more accessible, affordable, and effective through its “Triple A” approach—Awareness, Affordability, and Accessibility. Supporting Growth, Enhancing Service “India has been one of our fastest-growing markets in APAC, and we’re incredibly proud of the work our teams have done here,” said Avinash Pa
WSA welcomes ATHOS KG as a new shareholder and receives new investment to support its long-term development11.4.2025 00:00:00 CEST | Press release
Lynge, Denmark – 11 April 2025 – WS Audiology (WSA), a leading pure play hearing health care group, today announced ATHOS KG as a new minority shareholder, as well as an equity capital injection of EUR c. 590 million in total from its existing and new shareholders to further support the company’s successful growth trajectory and long-term strategic ambitions. WSA welcomes ATHOS, a German healthcare focused single family office, as a new shareholder alongside T&W Medical, EQT, and the Lundbeck Foundation, which together continue to exercise joint control of WSA in an unchanged governance set-up. Lars Rasmussen, Chair of WSA, said: I am pleased by the strong commitment of WSA’s shareholders to the company’s continued growth and long-term development. The owners have decided to strengthen WSA’s financial foundation by injecting equity, which will further bring down WSA’s net leverage. At the same time, I am pleased to welcome ATHOS as a shareholder of WSA. With T&W Medical, EQT, the Lundb
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