Year-old European startup Maisa named alongside Google and Amazon in elite list of leading AI agent vendors in top global US research reports by Gartner

- First time a Spanish startup has made the list, thanks to its industry-first hallucination resistant ‘digital workers’ - AI startup is one of two European AI agent vendors in Gartner’s Hype Cycle report for Artificial Intelligence and Hype Cycle for the Future of Work lists

Maisa, a rising star of enterprise AI, has been named by leading global research and advisory firm Gartner in its list of leading vendors for developing reliable AI agents.

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Maisa founders David Villalón and Manuel Romero

Inclusion in Gartner’s 2025 Hype Cycle for AI and Hype Cycle for the Future of Work marks the first time a Spanish startup has been mentioned in these influential reports.

The company, which is barely a year old and made its first raise of $5m+ from leading US investors last year, now finds itself named alongside global giants Amazon Web Services, Google, Salesforce and LangChain.

The Gartner Hype Cycle for AI Agents provides an overview of emerging technologies in AI, helping organizations navigate the evolving landscape of autonomous software agents.

The Hype Cycle for the Future of Work provides CIOs with a crucial human-first lens on the transformative AI advancements and disciplines required to ensure success at scale.

Maisa is one of two European businesses included in its field in the prestigious report. Its technology allows businesses to use agentic AI to create ‘digital workers’ who can undertake complex process automation tasks such as regulatory compliance, supply chain control and financial management. It has global clients in banking, automotive and energy.

Maisa is unique in the field because its technology is hallucination-resistant. Its workings are traceable and there is a fully auditable trail - what Maisa calls its ‘Chain of Work’ - meaning businesses can confidently deploy it in critical functions, knowing they can pinpoint exactly how the AI is functioning.

Maisa’s CEO and cofounder David Villalón:

“We are delighted to be the first Spanish company included by Gartner in its reports and one of only two European companies in the category of AI agents.

“We are especially pleased to be listed alongside global tech titans such as Google and Amazon.

“Our vision and achievements in empowering companies with autonomous, trustworthy AI agents drive real business value and set new standards for intelligent automation.”

The Gartner analysis highlights AI agents as rapidly maturing technology with a rare “high benefit” rating, but points out that there is only a 5% - 20% market penetration to date, implying huge market growth potential.

AI agents - defined as autonomous or semi-autonomous software entities capable of perceiving, deciding and acting to achieve goals - are set to revolutionise industries by automating complex tasks, enhancing decision-making and enabling new levels of workflow integration.

About Maisa: A Rising Star in Agentic AI

Its platform allows enterprises to create and manage AI-powered digital workers capable of automating complex, knowledge-intensive business processes with full transparency, traceability and reliability. It is simple to operate, fast to work and trustworthy.

Maisa is enabled by a method the company calls ‘HALP’ (human-augmented LLM processing), which is a fast, no code and enterprise ready way to train digital workers.

Instead of relying on massive datasets or manual programming, HALP enables digital workers to learn directly from real work inside organisations.

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