CIFF Media and Fashion Forum Join Forces to Spark Dialogue and Drive Change in the Fashion Industry

Fashion Forum is the leading B2B media platform for the Danish fashion industry, established in 2010 and known for its critical and in-depth reporting. CIFF Media is the editorial voice of CIFF – Scandinavia’s leading fashion trade show – with a focus on industry insight, talent, and international perspectives.

Through a series of interviews and video podcasts published during and around CIFF’s 65th edition in August 2025, the collaboration will offer a platform for both optimism and realism – shedding light on current challenges while highlighting solutions, innovation, and the creative forces shaping tomorrow’s industry.

“At Fashion Forum, we always want to move beyond superficial coverage and create space for honest, well-informed perspectives on the business of fashion,” says Carla Christine Bruus Aagaard-Strube, Editor-in-Chief of Fashion Forum. “Our ambition is to offer both sharp analysis and a sense of hope — to inspire decision-makers and creatives alike, while staying grounded in the realities the industry faces.”

As CIFF continues to evolve its media platform, the partnership aligns with a wider effort to open the doors between players in the industry and strengthen knowledge-sharing across the board.

“At CIFF, we see media as a powerful connector. Fashion Forum brings credibility, editorial insight, and a real understanding of the Danish fashion scene,” says
Sofie Dolva, Director of CIFF. “By joining forces, we can elevate the conversation, expand the scope and share valuable knowledge – not just during fashion week, but year-round – and help foster a more collaborative, transparent, and resilient industry.”

The first episode is now available on Spotify - via Fashion Forum’s and CIFF Media’s channels – and on CIFF.dk. Through the experiences of podcast guests Sanne Sehested, Creative Director and Founder of Gestuz, Jacob Tikjøb, Senior Category Manager of Salling, and Sofie Dolva, Director of CIFF, host Carla Christine Bruus Aagaard-Strube spotlights the current market situation.

WATCH OR LISTEN ON SPOTIFY: HERE OR ON CIFF.DK: HERE