CIFF Kids Relaunch: renewed, recharged, and reimagined

Our mission is clear: to make CIFF Kids more accessible, efficient, and commer- cially relevant. We’ve introduced a new, inclusive price structure to ensure space for upcoming brands, the entrepreneurial designers on the rise as well as our trusted partners of many years. The fair now offers a fixed location to provide stability season after season, and a fully equipped Plug & Play stand solution with rails, lighting, power, brand signage, and clear floor markings – so brands can focus on what they do best: showcasing great product.

CIFF Kids remains an integral part of CIFF, sharing the same dates and benefitting from the valuable synergy of buyers who are increasingly open to exploring beyond their core categories. At the same time, CIFF Kids will carve out a distinctive, playful universe within the fair – tailored to the unique rhythm and creativity of the kids wear community.

As CIFF’s Director Sofie Dolva puts it: “We’re optimistic about the future of
kids wear because we believe the next generation of consumers will continue to seek out quality, quirky details, and that unmistakable Scandi-cool aesthetic. CIFF Kids 2.0 is our response to a changing market – an energetic, business-focused platform built in close dialogue with industry leaders. This is the way forward, and we’re just getting started.”

Martin Uhre, Export Manager at Brands 4 Kids – the company behind brands such as HUTTELiHUT, EN FANT, Minymo, CeLaVi, and Color Kids – echoes this sentiment and highlights the enduring importance of physical trade shows in an increasingly digital fashion industry: ”We still see the importance of meeting our customers face-to-face. It offers the best experience for the buyers and a better sense of the products and their qualities.” 

Looking ahead to CIFF Kids and the years to come, Martin Uhre is full of optimism: ” We want to be visible where our customers are, and as an industry, we must stand together and show what the Danish kids wear sector represents. We look forward to meeting new customers, but we also believe the fair will gradually evolve into more of an order platform rather than just a source of inspiration for existing customers. With the new initiatives underway, we believe that CIFF Kids will continue to be a prioritized kids wear fair going forward.”

We’ve rethought everything – with solid input from some of the most influential kids wear brands – to align what the market needs with what CIFF Kids does best.

For more information and photos – please contact

PR & Creative Production Manager, Rebecca Retz Svejborg-Laudrup: resv@ciff.dk

Book your spot with sales manager, Jeanette Marchussen: jea@ciff.dk