NIQ Unveils BASES AI Screener: Helping CPG Brands Thrive in the Age of Hyper-Innovation
A real-time, AI-powered idea screening tool built for today's fast-paced innovation cyclesSynthetic survey panels offering quick, low-cost idea testingCombines NIQ panel data with Generative AI to deliver consumer insights reflecting real market trends
NielsenIQ (NIQ), a leader in consumer intelligence, officially launched BASES AI Screener, combining NIQ's expansive consumer panel datasets, extensive innovation database, and leading predictive models with AI's ability to mimic human reactions for idea screening. BASES AI Screener is now available in multiple markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, with continuing expansion in 2025.
To meet the evolving needs of today's innovators, NIQ has introduced—BASES AI Screener—a real-time idea screening platform powered by Generative AI (GenAI). By leveraging NIQ's extensive behavioral data from consumer panels, the tool creates synthetic respondents with distinct demographic and purchasing behavior profiles. These AI-powered panels are then engaged to provide ratings, open-ended feedback, and tailored recommendations, enabling users to quickly evaluate and prioritize innovation ideas.
Key Benefits of BASES AI Screener for CPG Companies:
- Reliable & Predictive Insights: Combines GenAI with BASES metrics and database perspective to provide a reliable assessment of innovation potential, along with detailed feedback and recommendations for improvement.
- Accelerated Timelines: Delivers innovation assessments in minutesthrough a DIY platform, allowing for faster innovation cycles and reduced overall timelines.
- Cost-Effective Results: Provides high-quality insights at a fraction of the cost of traditional screening methods.
"With BASES AI Screener, we're redefining how innovation decisions are made," said Ramon Melgarejo, President Strategic Analytics & Insights at NIQ. "By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas that truly matter—those with real market potential."
Additional Features of BASES AI Screener:
- Continuously Updated Synthetic Panels: Synthetic panels are constantly updated with NIQ behavioral data, ensuring current consumer purchasing dynamics are built in.
- Data-Rich AI Personas: Provide valuable feedback on innovation drivers of interest and differentiation to accelerate optimization.
- Intuitive DIY Workspace: Allows users to screen, learn, and improve their innovations efficiently.
This innovative tool addresses the challenges of managing a high volume of new ideas with flat research budgets and faster timelines, which is crucial for CPG companies in today's market. The launch of BASES AI Screener complements NIQ's growing suite of AI-powered capabilities—including the recent acquisition of Gastrograph AI, which advances the usage of AI for product development—and reinforces NIQ's commitment to helping clients innovate smarter. It also marks a key milestone in building the broader AI Innovation ecosystem within NIQ, designed to accelerate growth and transformation across the innovation lifecycle.
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world’s population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit www.niq.com
© 2025 Nielsen Consumer LLC. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250415888796/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
DentalMonitoring Launches "Top Ortho Practice Award" to Recognize Data-Driven Excellence in Orthodontic Care20.6.2025 19:08:00 CEST | Press release
DentalMonitoring, the global leader in AI-powered remote monitoring for orthodontics, is proud to announce the launch of the Top Ortho Practice Award, the first-of-its-kind recognition program that celebrates top-performing orthodontic practices worldwide through objective, data-based analysis. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620540366/en/ Unlike traditional awards based on subjective nominations or popularity, the Top Ortho Practice Award is rooted in objective metrics derived from millions of patient scans and clinical interactions. Practices are selected based on exceptional outcomes in hygiene, compliance, and treatment effectiveness, using standardized benchmarks that reflect regional and global performance levels. The program identifies and celebrates practices that lead their territories in performance metrics derived from actual patient data, including hygiene, clinical techniques, and post-treatmen
SLB Announces Second-Quarter 2025 Results Conference Call20.6.2025 19:00:00 CEST | Press release
SLB (NYSE: SLB) will hold a conference call on July 18, 2025 to discuss the results for the second quarter ending June 30, 2025. The conference call is scheduled to begin at 9:30 am U.S. Eastern time and a press release regarding the results will be issued at 7:00 am U.S. Eastern time. To access the conference call, listeners should contact the Conference Call Operator at +1 (833) 470-1428 within North America or +1 (404) 975-4839 outside of North America approximately 10 minutes prior to the start of the call and the access code is 719185. A webcast of the conference call will be broadcast simultaneously at https://events.q4inc.com/attendee/492107617 on a listen-only basis. Listeners should log in 15 minutes prior to the start of the call to test their browsers and register for the webcast. Following the end of the conference call, a replay will be available at www.slb.com/irwebcast until July 25, 2025, and can be accessed by dialing +1 (866) 813-9403 within North America or +1 (929)
TH Global Capital Named 'Boutique Investment Banking Firm of the Year' for the Third Year Running at the 16th Annual International M&A Awards20.6.2025 18:18:00 CEST | Press release
TH Global Capital, a global boutique investment banking firm with operations across 13 countries in the Americas, Europe, and Asia-Pacific, with a track record of closing transactions in 29 countries, has won four prestigious awards at the 16th Annual International M&A Awards, including ‘Boutique Investment Banking Firm of the Year’ for the third consecutive year. TH Global Capital’s awards include: Boutique Investment Banking Firm of the Year 2025 Corporate/Strategic Deal of the Year ($50MM-$100MM): For advising Cloobees, a Global Salesforce Summit Partner in Poland, on its strategic sale to New York headquartered Synechron. Regional Deal of the Year – Asia: For advising Brainvire, a leading global Digital Commerce and Digital Marketing agency in Asia, on its merger with Said Differently, a Falfurrias portfolio company in the US. M&A Deal of the Year ($50MM–$100MM): For advising Chamonix IT and Exposé, leading Australian companies in Digital Engineering and AI & Data Science respectiv
Kuwait Celebrates National Day at Expo 2025 Osaka with a Striking Showcase of Culture, Vision and Purpose20.6.2025 15:03:00 CEST | Press release
The State of Kuwait marked its National Day at Expo 2025 Osaka, Kansai, with a celebration that captivated audiences and strengthened the pavilion’s growing reputation as one of the most compelling destinations at the global event. The day’s activities brought together dignitaries, Expo visitors and international media in a vibrant tribute to Kuwait’s heritage, identity and forward-looking vision. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620543251/en/ Kuwait celebrates National Day at Expo 2025 Osaka with a striking showcase of culture, vision and purpose (Photo: AETOSWire). The celebrations began with a parade featuring more than 100 participants, dressed in traditional attire and accompanied by music and movement. The procession drew large crowds across the Expo site, attracting attention for its energy, colour and cultural authenticity. The official ceremony took place at the National Day Hall within the Expo pre
HTEC Opened a New Office in Budapest, Signaling Further Expansion on the Hungarian Tech Scene20.6.2025 12:40:00 CEST | Press release
HTEC, a global AI-first company and a provider of technology design and engineering services, has opened a new office space in central Budapest, marking another step in the company’s strategic expansion across the Hungarian market. Located at Erzsébet krt. 2, the new space will serve as a hub for innovation and collaboration, welcoming new employees eager to shape the future of technology. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620636346/en/ HTEC's Hungarian team at the opening of the company's new Budapest office HTEC partners with leading global companies to solve complex business problems in Financial Services, MedTech, Advanced Technologies, Retail, Telecommunications, and Enterprise Software & Platforms. Its end-to-end expertise—from product strategy to design and delivery—positions the company as a true extension of its clients’ teams. With a focus on strong partnerships and delivering measurable ROI fast, H
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom