Multi-Billion-Dollar Global Sports Brand U.S. Polo Assn. Launches in Australia
25.3.2025 07:00:00 CET | ACCESS Newswire | Press release
WEST PALM BEACH, FL AND SYDNEY, AUSTRALIA / ACCESS Newswire / March 25, 2025 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Australian market alongside its brand partner Brand Machine Group (BMG). This entry further enhances the multi-billion-dollar brand's global presence and expands U.S. Polo Assn.'s reach into yet another new and exciting market.U.S. Polo Assn.
U.S. Polo Assn. recently launched its Australian retail website www.uspoloassn.com.au with seamless access to the brand's iconic collections, showcasing the fusion of classic and contemporary style that aligns with how Australians live, work, and play. Website orders are now being fulfilled directly from the new Sydney warehouse throughout Australia and New Zealand.
"With over 40 years of experience in the market, BMG has been an outstanding partner for U.S. Polo Assn. in the U.K. and other European territories," said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar U.S. Polo Assn. brand. "As we celebrate 135 years of sport inspiration, we are confident that our partnership with BMG in the Australian market will support the global growth of the brand and deliver exceptional styles for our fans and consumers."
"Australia's fashion retailing market continues to grow and evolve with new trends, changing consumer tastes, and new technologies. U.S. Polo Assn. looks to be a part of the evolution of fashion in the region through this market launch, by supporting the sport, and bringing that authentic connection to the sport of polo to Australia," Prince added.
BMG has established a dedicated operation in Australia, led by Kevin Cliffe, Country Manager, from a state-of-the-art 220-square-meter showroom in Sydney. The new team encompasses sales, logistics, e-commerce, and customer service, ensuring a strong foundation for growth.
"Entering the vibrant Australian market demonstrates yet another significant milestone for U.S. Polo Assn. and for BMG's ongoing journey to revolutionize the e-commerce and retail landscape," said Boo Jalil, CEO of Brand Machine Group. "As one of the world's most popular brands, U.S. Polo Assn. is now ideally poised to reach even more consumers than ever before in this unique and trendsetting Australian market."
About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands. Spanning fashion, sports, outdoor, and homeware, including adult fashion, kidswear, and accessories.
BMG's portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture and Franklin & Marshall. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code. Visit www.brandmachinegroup.com and follow @brandmachinegroup
Contact Information
Gina Digregorio
Marketing Director (U.K.)
gina.digregorio@brandmachinegroup.com
+44 (0) 2039 593 330
Stacey Kovalsky
Vice President, Global PR and Communications (U.S.)
skovalsky@uspagl.com
+001.561.790.8036
SOURCE: U.S. Polo Assn.
View the original press release on ACCESS Newswire
U.S. Polo Assn.
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
RE Royalties Announces Third Investment in Solaris Energy's Portfolio and Letter of Intent for Expanded Royalty Partnership for a Further US$62.7 Million5.8.2026 12:00:00 CEST | Press release
All amounts in US dollars unless otherwise stated. VANCOUVER, BC / ACCESS Newswire / August 5, 2026 / RE Royalties Ltd. (TSXV:RE)(OTCQX:RROYF)(FSE:Y2V) ("RE Royalties" or the "Company") is pleased to announce a further investment of US$1 million toward the purchase of royalties on a portfolio of Solaris Energy Inc.'s ("Solaris") distributed generation ("DG") solar projects located throughout the United States. The Company also announced that it has entered into a non-binding Letter of Intent ("LOI") of up to US$67.5 million with Solaris to pursue an expanded royalty funding partnership across Solaris' current and future project pipeline. This third tranche payment brings RE Royalties' total investment in royalties over Solaris' portfolio to US$4.8 million. The Company previously funded US$3 million, as announced on January 7, 2026, followed by US$800,000 as announced on February 9, 2026. Solaris' Portfolio consists of 16 distributed generation solar projects totaling approximately 15.2
Kleen Hy-Dro-Gen Inc. Is Pleased to Announce Dual ISO 9001:2015 and TSSA Certifications, Bolstering Operational Quality and Technical Safety Governance5.8.2026 02:10:00 CEST | Press release
Key regulatory and quality management accreditations position the CSE-listed clean energy technology provider for accelerated commercialization and potential major enterprise contracts to manufacture and sell, residential and commercial, Zero Emissions Heating Systems using Hydrogen as a heat energy source. TORONTO, ON / ACCESS Newswire / August 4, 2026 / Kleen-Hy-Dro-Gen Inc. (the "Company") (CSE:KLN) is pleased to announce that it has officially achieved both ISO 9001:2015 Quality Management System certification and regulatory Technical Standards and Safety Authority ("TSSA") certification for its flagship product KLEEN HEAT On-Demand Hydrogen Heating System. These dual accreditations mark a major operational milestone for the Company, establishing independent third-party verification of the Company's quality assurance framework, engineering standards, and regulatory safety compliance across its Kleen Heat technology, advancing the Company's goal of safely utilizing the system in Zer
Innodata Releases the First Stage of Its AI Cyber Training Suite to Enable AI Coding Agents to Write - and Repair - Secure Code4.8.2026 14:30:00 CEST | Press release
Twelve datasets and evaluation systems, built by hand from thousands of real-world security flaws, give model builders and enterprises a proven way to keep AI-generated code from introducing vulnerabilities. NEW YORK, NY / ACCESS Newswire / August 4, 2026 / INNODATA INC. (Nasdaq:INOD) today released the first stage of its AI Cyber Training Suite - twelve datasets and evaluation systems that train AI coding agents to write code that avoids known security flaws, to avoid introducing new ones, and to patch existing vulnerabilities in the software companies already run. The suite addresses what has become a central barrier to trusting AI-written code: the risk that an agent, while adding a feature or modernizing a legacy system, quietly opens a security hole. The AI Cyber Training Suite works across the stack of coding agents - the models, the harnesses, and the tools - to help ensure the code they produce is not just functional, but secure. It is available to model builders and enterprise
Ore Energy Raises $43 Million to Unlock Renewable Baseload Power for the AI Era4.8.2026 09:00:00 CEST | Press release
Ore Energy is building a fully European-manufactured battery to solve one of the biggest bottlenecks in the energy transition: multi-day storage Europe already wastes an estimated 72 TWh of renewable energy due to grid bottlenecks, equivalent to Austria's annual electricity demand, with losses projected to rise to as much as 410 TWh annually by 2040, according to the European Commission's Joint Research Centre Its iron-air batteries store power for 100 hours at 10x lower cost per unit of energy capacity than lithium-ion, without the need for critical raw minerals like lithium or cobalt AMSTERDAM, NL AND DELFT, NL / ACCESS Newswire / August 4, 2026 / As demand for electricity from AI, manufacturing, and the energy transition accelerates worldwide, Ore Energy has raised $43 million in Series A funding from Plural and HV to scale its iron-air battery technology. Ore's batteries, designed to store renewable electricity for up to 100 hours, can solve one of the biggest barriers to the energ
Clean Air Metals and Fiore-Backed Springbok Ventures Announce Strategic Business Combination1.8.2026 01:15:00 CEST | Press release
Strategic Transaction to Position Thunder Bay North for Development, Strengthen Capital Markets Profile and Create a New Critical Minerals Growth Platform Not for distribution to United States newswire services or for dissemination in the United States. Highlights A strategic business combination with Springbok Ventures, a Fiore Group-backed company focused on critical minerals in Ontario Creation of a growth-oriented critical minerals platform focused on domestic critical minerals in Canada with the ability to pursue future acquisitions and strategic opportunities Minimum C$5 million concurrent financing of subscription receipts Partnership with the Fiore Group, one of Canada's leading mining groups Continued advancement of the Thunder Bay North Critical Minerals Project Addition of the Maude Lake Property in Ontario as an exploration asset THUNDER BAY, ON / ACCESS Newswire / July 31, 2026 / Clean Air Metals Inc. ("Clean Air Metals") (TSXV:AIR)(FRA:CKU)(OTCQB:CLRMF), 1602037 B.C. Ltd.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom