Klook Closes $100 Million Investment to Fuel Next Decade of Travel Experiences Growth
Investment Positions Klook to Lead the Next Decade of Tourism Growth and Innovation in Asia Pacific
Klook, a leading platform for experiences and travel services in Asia, today announced US$100 million in funding led by the global growth investment firm Vitruvian Partners. The latest investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travelers and deepen its reach across Asia Pacific.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211163358/en/
Founded in 2014, Klook inspires and enables more moments of joy for travelers with curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world. (Photo: Business Wire)
Marking its 10th anniversary in 2024, Klook has been instrumental in redefining how travelers discover and book in-destination experiences. The company has facilitated millions of seamless travel moments, empowered local businesses, and contributed US$7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific1, reaffirming its pivotal role as a key economic engine in the region’s tourism sector.
“Over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travelers discover and connect with destinations. With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travelers across the world. We are excited to welcome Vitruvian on this journey,” said Ethan Lin, CEO and Co-Founder of Klook.
According to recent forecasts, international visitor arrivals in the region are expected to grow from 619 million in 2024 to 762 million by 20262, surpassing previous highs in 2019. This resurgence, coupled with evolving traveler behaviors—including a growing preference for experiences over material goods—positions Klook to capture significant market share as a trusted platform for experiences and services across the region.
The investment from Vitruvian Partners, known for backing high-growth, category-defining companies, brings a wealth of expertise and global perspective to Klook’s next phase of growth. With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach, and solidify its position as a category leader.
"We are thrilled to partner with Klook at this pivotal moment in its journey. Klook’s track record of innovation, commitment to customer experience, and deep market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia Pacific. We believe Vitruvian's investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach," said Sophie Bower-Straziota, Partner at Vitruvian Partners.
The newly secured capital will drive Klook's next phase of growth and innovation. Through its expanded AI partnership with Google Cloud, the company plans to enhance customer experience, merchant operations, and internal productivity. Klook is also future-proofing the tourism sector through digital transformation and fostering community impact in collaboration with tourism boards across Asia-Pacific. A recent agreement with the Philippine Department of Tourism (DOT) exemplifies this approach, accelerating the digital transformation of the country’s tourism sector and improving access to authentic local experiences.
About Klook
Klook is a leading platform for experiences and travel services in Asia. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,700 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.
About Vitruvian Partners
Vitruvian Partners is a global growth-focused investor with offices across London, Stockholm, Munich, Madrid, Luxembourg, Mumbai, Singapore, Shanghai, Miami, and San Francisco. Vitruvian focuses on dynamic situations characterized by rapid growth and change across asset-light industries. Vitruvian has c.$20bn of active funds which have backed many global winners and leaders in their sectors, including Just Eat, EasyPark, Skyscanner, Wise, Global-e, CFC, CRF Health, Civitatis, Darktrace, and Bitdefender. Further information can be found at www.vitruvianpartners.com
1Research by Oxford Economics dated November 2024
2 Pacific Asia Travel Association (PATA) Asia Pacific Visitor Forecasts 2024-2026 report
View source version on businesswire.com: https://www.businesswire.com/news/home/20250211163358/en/
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Esri Developer & Technology Summit Features Expanded Program to Reflect Growth of Geospatial Development11.2.2025 23:41:00 CET | Press release
The 20th Year of the Premier Event for Developers Welcomes System Architects and Administrators, DevOps and Security Engineers, and Builders On March 11, 2025, Esri, the global leader in geographic information system (GIS) technology, is hosting the Developer & Technology Summit in Palm Springs, California. Over the past 20 years, the event—formerly known as the Esri Developer Summit—has evolved significantly to support Esri’s growing user community of developers, system architects and admins, DevOps and security engineers, and builders. This year’s attendees can look forward to an expanded range of technical content covering the latest developer tools and IT implementations. Those attending this year’s conference will learn how to: Leverage the latest Esri SDKs, open-source libraries, and data services to build cutting-edge spatial solutions. Architect and manage enterprise GIS systems to be scalable, performant, and secure. Configure custom solutions and extend and automate systems u
ProAmpac Advances Recyclable Flexible and Fibre-Based Packaging at Packaging Innovations 202511.2.2025 22:03:00 CET | Press release
ProAmpac, a leader in flexible packaging and material science, will exhibit its latest recyclable and high-performance packaging solutions at Packaging Innovations 2025, taking place February 12–13 at the NEC Birmingham. Visitors can find ProAmpac at Booth L80, where the company will highlight its latest advancements in fibre-based packaging, recyclable films, and food-to-go solutions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211772764/en/ Hot Cabinet (Photo: Business Wire) "At ProAmpac, we are proud to lead the way in developing sustainable packaging solutions that meet the needs of both consumers and the environment. Our advancements in fibre-based and recyclable flexible packaging demonstrate our commitment to innovation and a circular economy," said Kristy Paulin, executive vice president of global marketing for ProAmpac. "We invite attendees to visit us at Booth L80 to explore these innovations firsthand and di
Lattice to Showcase Cutting-Edge Programmable Solutions at embedded world 202511.2.2025 22:00:00 CET | Press release
Lattice Semiconductor (NASDAQ: LSCC), the low power programmable leader, today announced its exhibition plan for embedded world 2025. The latest Lattice technology will be on full display throughout the tradeshow with expert-led conference sessions, in addition to a demo-filled booth display focused on Edge AI, connectivity, video, and security. Joined by a strong lineup of innovation partners, Lattice will showcase its latest advancements in FPGA solutions that enable engineers to innovate and accelerate their designs for Automotive, Industrial, and Security applications at the Edge. Who: Lattice Semiconductor What / When: Lattice Booth and Demo Showcase: March 11 – 13, Hall 4, Booth #528 Conference Sessions Mar 11 at 2:15 – 2:45 p.m. GMT+1 Session 6.1 (MIPI for Embedded Vision): “Machine Vision Processing of Event based Sensor with MIPI Interface on FPGAs” Mar 12 at 11 – 11:30 a.m. GMT+1 Session 1.13 (Cellular IoT): “Green FPGA: The Role of FPGA in Waveform Agnostics Radio Unit (RU)
Mary Kay Inspires Future Innovators: Young Women in STEM ‘Blend’ Beauty and Science11.2.2025 21:59:00 CET | Press release
Lewisville High School students attend immersive STEM Day for hands-on learning Mary Kay Inc., a global leader in science, innovation, and furthering young women’s education marked the 10th anniversary of the International Day of Women and Girls in Science on February 11 with an exploratory event aimed to inspire the next generation of female STEM leaders. According to UNESCO, “Women make up only 35% of students enrolled in STEM-related fields of study in higher education" (UNESCO, 2020). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211969602/en/ Students from Lewisville High School – Harmon Campus (Texas, U.S.A.) putting their knowledge to the test by creating their own Mary Kay® Unlimited Lip Gloss at Mary Kay's global Richard R. Rogers Manufacturing and Research & Development Center (Photo Credit: Mary Kay Inc.) Thirty students from Lewisville High School – Harmon Campus arrived at Mary Kay’s Richard R. Rogers Manufa
Bureau Veritas Recognized for Leading Effort Against Climate Change, Entering the CDP “A List”11.2.2025 17:45:00 CET | Press release
Bureau Veritas is proud to announce that it has been included in the A list for Climate reporting in 2024 by the CDP. In a record-breaking year with 24.800+ corporations, representing more than two-thirds of the global market capitalization, Bureau Veritas ranks amongst the top-tier performers worldwide. Such recognition from one of the most prestigious climate corporate assessments underlines the Group’s strong engagement and commitment to tackling global warming. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211550878/en/ Hinda Gharbi, CEO Bureau Veritas (Photo: Business Wire) This accolade recognizes Bureau Veritas’ concrete actions to mitigate climate risk, accelerate energy transition and push towards a decarbonized economy as part of the Group’s LEAP | 28 strategy which puts sustainability at its core. The company has focused on reducing the carbon footprint of its business activities and is embarking on its 83,000
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom