Walkbase Launches Game-Changing Millimeter Wave Sensor Solution at NRF's Big Show 2025
13.1.2025 08:00:00 CET | ACCESS Newswire | Press release
New analytics technology set to provide crucial in-store metrics for retail media attribution.
NEW YORK CITY, NEW YORK / ACCESSWIRE / January 13, 2025 / STRATACACHE company Walkbase, the leading in-store analytics solutions provider for retailers, today unveils its new millimeter wave sensor technology. The Walkbase Millimeter Wave Sensor Solution provides retailers and premises owners a powerful way to accurately measure in-store customer behavior without collecting or divulging the personally identifying information (PII) of customers.Walkbase Millimeter Wave Sensor Solution
NRF attendees learning about Walkbase's Millimeter Wave Sensor Solution
The Walkbase Millimeter Wave Sensor Solution will be on display, along with retail solutions from other members of the STRATACACHE family of technology companies including PRN and Scala, at NRF at booth 5213 (level 3).
"For retailers looking to track shopper activity in their store, without the risk of collecting unauthorized data, the millimeter wave solution is essential," said Ben Reynolds, Vice President Business Development, Walkbase. "This is the first time that millimeter wave technology has been used in retail and, after years of development, we are so proud to be sharing Walkbase's highly scalable solution with retailers and brands attending NRF."
Using electromagnetic waves to capture location, pathing and dwell time data, the Walkbase Millimeter Wave Sensor Solution is a privacy-centric solution to measure in-store customer behavior. The millimeter wave sensors contain no camera lenses so capture no biometric or personally identifiable information. As the Walkbase Millimeter Wave Sensor Solution works without using a camera, it is also a versatile and robust analytics tool, able to work in environments where other sensors fail, such as in bright sunlight or darkness. The millimeter wave sensor technology can cover wider areas than typical in-store tracking tools and does not require significant capital investment from retailers with the ability to plug directly into retail media video players. The Walkbase Millimeter Wave Sensor Solution is available to retailers following extensive trials within a large regional US grocery store.
"This is a solution that has many use cases, including the tracking of visitors and customer pathing; however, we are most excited for the role that the Walkbase Millimeter Wave Sensor Solution will play when it comes to in-store retail media," said Kevin Carbone, CEO, PRN, a STRATACACHE company. "Accurate attribution is essential to properly monetize an in-store retail media network and this tool will answer the calls of retailers, advertisers and organizations such as IAB for a privacy-aware method to measure and attribute the impact of any in-store marketing activation."
Walkbase is part of the STRATACACHE group as is PRN and Scala. Each company is well established and respected amongst US and international retailers for its own specialism. Together the three companies provide a complete in-store retail media solution with campaigns and content appearing across Scala's popular digital display and integrated solutions technology managed by PRN while being measured and optimized using data provided by the accurate analytic tools developed by Walkbase.
Those interested in learning more about the complete STRATACACHE offer as well as seeing the Walkbase Millimeter Wave Sensor Solution first hand, should visit the STRATACACHE booth at NRF (booth 5213 on level 3). The millimeter wave technology will also be on show at a selection of North American and European retail trade events in 2025. More information on the Walkbase Millimeter Wave Sensor Solution, including articles and demonstration videos can be found at www.walkbase.com/millimeter-wave.
About Walkbase
Walkbase is the leading retail analytics and marketing automation platform, connecting the online and offline customer journey. Walkbase solutions provide insight into how customers, employees and resources interact with stores and locations. We deploy technology that measures and interprets behavioral data in real time. Based on that data, we provide insights on how to achieve strategic goals, such as optimizing operations, increasing revenues or enhancing the customer experience. Walkbase is headquartered in Dayton, Ohio and, as part of the STRATACACHE family of marketing technology companies, has localized support and offices in 28 countries globally: www.walkbase.com and linkedin.com/company/walkbase-a-stratacache-company.
About STRATACACHE
STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world's largest restaurant, retail, transportation and service companies. STRATACACHE's digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com, and @STRATACACHE.
Contact Information
Andrea Poley
Director, Communications & Digital Marketing
apoley@stratacache.com
(610)704-8142
SOURCE: Walkbase
View the original press release on accesswire.com
Walkbase
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
DOJO AI Raises $6M to Power Agentic Marketing Platform, Transforming Data Into Business Impact22.4.2026 14:00:00 CEST | Press release
Backed by Armilar and Heartfelt VC, the company serves over 100 customers across the U.S. and U.K., including CoinDesk, Morningstar, Broadvoice, PensionBee, CovertSwarm and Refine Labs LONDON, UK AND LISBON, PORTUGAL / ACCESS Newswire / April 22, 2026 / DOJO AI, the intelligent marketing system that brings a new class of integrated AI to marketing teams, today announced a $6 million seed round at a $30 million valuation. The round was led by Armilar, with participation from Heartfelt VC. The funding will support continued product development and accelerated expansion in the United States. DOJO AI introduces a new paradigm for marketing technology, powering what the industry is beginning to call agentic marketing: a system where AI agents don't just report on performance but take action on it. The platform watches paid and organic campaigns around the clock, audits SEO and Answer Engine Optimization visibility continuously, generates brand-aligned content, and feeds every outcome back i
GoodData Launches Agent Builder for Enterprise AI22.4.2026 12:00:00 CEST | Press release
Enterprises can now deploy governed analytics agents in minutes, with full control over configuration, context, and scale. SAN FRANCISCO, CA / ACCESS Newswire / April 22, 2026 / GoodData, the AI-powered analytics and decision intelligence platform, today announced the launch of Agent Builder, a new capability that expands its platform with a dedicated environment for building, configuring, and scaling AI agents across the enterprise. Agent Builder enables organizations to move beyond single-purpose AI assistants and instead deploy multiple, purpose-built analytics agents that can be precisely configured, governed, and scaled across customers, workspaces, and user groups. The launch addresses a growing enterprise challenge: while organizations are rapidly moving from experimentation to production with AI agents, consistent, secure, and scalable deployment across business units remains difficult without significant custom engineering. From Experimentation to Enterprise Scale While most a
Karbon-X Reports $60.8 Million in Nine-Month Revenue and Files Q3 Form 10-Q21.4.2026 17:40:00 CEST | Press release
CALGARY, AB / ACCESS Newswire / April 21, 2026 / Karbon-X Corp. (OTCQX:KARX) ("Karbon-X" or the "Company"), a vertically integrated climate solutions company, today announced that it has filed its Quarterly Report on Form 10-Q for the nine months ended February 28, 2026. The filing reflects Karbon-X's continued expansion in global carbon markets, with year-to-date revenue of $60.8 million, a strengthened balance sheet, and a growing project pipeline, supported by increasing demand for high-integrity carbon solutions. "Karbon-X has scaled significantly over the past twelve months, with nine-month revenue of $60.8 million reflecting strong commercial execution across our trading operations," said Chad Clovis, Chief Executive Officer of Karbon-X Corp. "While Q3 trading volumes reflected expected variability in settlement timing across international markets, our underlying business continues to strengthen. We remain focused on disciplined growth across trading, project development, and dig
Graid Technology Launches Agentic AI Storage Portfolio to Eliminate KV Cache Bottlenecks21.4.2026 17:00:00 CEST | Press release
From edge inference to NVIDIA STX, purpose-built KV cache infrastructure for consistent performance at scale. SUNNYVALE, CA / ACCESS Newswire / April 21, 2026 / Graid Technology, the pioneer in GPU-accelerated NVMe storage, today announced its Agentic AI Storage Portfolio: a purpose-built family of KV cache solutions designed to eliminate the storage bottleneck that stalls "always-on" production AI. The portfolio spans three deployment tiers: KV Cache Server, KV Cache Rack, and KV Cache Platform, all built on SupremeRAID™ technology. KV Cache Platform, the portfolio's highest tier, is purpose-aligned to NVIDIA's STX reference architecture, with native BlueField-4 DPU execution on the roadmap for H2 2026. As agentic AI moves from experimentation to production, the infrastructure assumptions that underpinned single-shot inference have broken down. Models running continuous multi-step tasks and maintaining context across hours of operation generate KV cache demands that overwhelm GPU HBM.
87% of HR Leaders Have Conducted or Plan Layoffs in 2026. New LHH Research Reveals How Integrated Outplacement and Targeted Redeployment Protect Future Talent and Support Those Who Must Leave21.4.2026 14:07:00 CEST | Press release
Only 19% of employees recognize redeployment programs that 77% of HR leaders say exist, revealing a critical visibility gap that prevents organizations from retaining future-critical talent and fulfilling their duty of care to departing employees. NEW YORK CITY, NY / ACCESS Newswire / April 21, 2026 / New research from LHH, a global talent solutions provider and business unit of the Adecco Group, finds that 87% of HR leaders say their organization has already conducted or is planning layoffs in the next 12 months, driven by skills displacement, AI transformation, and shifting market demands. At the same time, 62% of employers track rehiring costs and nearly three quarters of those organizations acknowledge that rehiring costs are more than targeted redeployment and mobility. The findings, published in LHH's The Mobility Breakdown: Redeployment and Outplacement Trends Report reveal that as workforce restructuring becomes continuous, most organizations lack integrated outplacement and ta
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom