Winter Wonderland in the Heart of NYC: The Empire State Building Celebrates the Holiday Season with Extravagant Holiday Décor, Festive Movie Screenings, Special Lightings, and More
2.12.2024 22:30:00 CET | Business Wire | Press release
The Empire State Building (ESB) today announced details for its fan-favorite holiday festivities with over-the-top decorations, festive pop-ups, classic movie screenings, and special tower lightings.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241202020008/en/
Winter Wonderland in the Heart of NYC: The Empire State Building Celebrates the Holiday Season with Extravagant Holiday Décor, Festive Movie Screenings, Special Lightings, and More (Photo: Business Wire)
“There is no place quite like New York to spend the holidays, and the Empire State Building tops the list of things to do in NYC,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “From photos with Santa to classic film screenings, guests will make holiday memories to last a lifetime with the best views in New York City.”
Topped with Tinsel
Every corner of the Empire State Building Observatory will be adorned in festive holiday decorations with shining wreaths, lights, tinsel, bows, and a giant menorah at the two-story building model. As they make their way through the Observatory Experience’s immersive exhibits, guests can pose for holiday photos in a dedicated corner of the 80th Floor with Christmas trees, snowflakes, presents, and a cozy fireplace backdrop inspired by Santa’s workshop.
Once they reach the iconic 86th Floor Observatory, guests can pose in a dedicated Ghirardelli corner decorated with a candy cane arch, holiday greenery, twinkle lights, and Ghirardelli’s fan-favorite peppermint bark squares.
Guests will conclude their Observatory visit in the building’s famed Fifth Avenue Lobby – featured in the holiday classic, “Elf” – that is decorated with classic holiday decorations like hanging twinkle lights, wreaths, and an oversized Christmas tree. The iconic Fifth Avenue Windows depict scenes of sleighs full of elaborately wrapped gifts, teddy bears, and holiday ice cream sundaes by Ghirardelli Chocolate.
Tenants and visitors who pass through the Fifth Avenue Lobby from Monday through Friday in the month of December will hear holiday tunes performed by professional pianists.
The Man with the Bag
On Nov. 30 and Dec. 7, 9, 11, 14, 16, 18, and 20, Santa Claus himself will spread holiday cheer and pose for photos with Observatory guests in his dedicated corner on the building’s 80th Floor. More information on Santa visits can be found at esbholiday.com.
Baby, It’s Cold Outside
From Nov. 13 throughout the holiday season, Ghirardelli Chocolate will reside on the Empire State Building’s 86th Floor Observatory every day from 10 a.m.-1 p.m. and 5-8 p.m. The beloved chocolatier will offer their classic hot cocoa and peppermint hot cocoa to guests as they take in New York City’s best views from the comfort of the heated open-air Observatory.
Starbucks Reserve®Winter Wonderland
Holiday magic comes alive in the iconic Starbucks Reserve® Empire State Building store with the new, limited-time Winter Wonderland pop-up experience. Located at the Coffee & Cocktail Lounge on the second level of the store, Starbucks Reserve® Winter Wonderland highlights the coffee journey, from bean to cup. Exclusive to the experience is the new Empire State Cocoa Cocktail that features dark chocolate and steamed milk infused with Hennessy VS Cognac, topped with whipped cream, and served with a side of Royal Combier liqueur and dark chocolate bites.
Holiday Classics
Fans can purchase tickets to view classic holiday films on the Observatory’s 80th Floor which include:
- “Elf” on Dec. 2, 8, 10, 15, and 17
- “Home Alone 2: Lost in New York” on Dec. 5 and 11
- And “The Nightmare Before Christmas” on Dec. 13.
Tickets to these special holiday screenings will each include themed drinks and snacks, and full access to ESB’s second floor museum and the 86th and 102nd Floor Observatories.
Special Lightings
The Empire State Building’s iconic tower lights will shine throughout the holiday season with dedicated lightings for Thanksgiving, Chanukah, Christmas, and New Year’s Eve. The building will also debut its annual holiday music-to-light show. Text CONNECT to 274-16 to receive real-time information about each Empire State Building tower lighting.
The Empire State Building’s world-famous Observatory Experience underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and a new 102nd Floor Observatory with unmatched views from the heart of New York City. The iconic Observatory Experience was recently voted the number one attraction in the world – and number one in the U.S. for the third consecutive year – in the 2024 Tripadvisor Travelers’ Choice Awards: Best of the Best Things to Do.
Hi-res imagery can be downloaded here.
More information about the Empire State Building can be found online.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared the #1 Attraction in the World – and #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s Travelers’ Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.
Source: Empire State Realty Trust, Inc.
Category: Observatory
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202020008/en/

Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Marquee Brands Enters Strategic Partnership With DAMAC Group for a Majority Interest in Roberto Cavalli20.5.2026 20:30:00 CEST | Press release
The Partnership Positions Roberto Cavalli for a New Phase of Global Expansion and Omnichannel Growth Marquee Brands, the premier global brand management company and leading brand accelerator, today announced a definitive agreement for a majority interest in Roberto Cavalli, through a strategic partnership with DAMAC Group, the leading Dubai-based global conglomerate and luxury real estate developer. The transaction is expected to close in the second quarter of 2026, after which DAMAC Group will remain a significant shareholder. Founded in Florence in 1970, Roberto Cavalli the iconic luxury house celebrated for its avant-garde design and distinct Italian craftsmanship joins Marquee Brands’ portfolio of timeless global brands, including Martha Stewart, Laura Ashley, Sur La Table, BCBGMAXAZRIA and Stance. The addition of Roberto Cavalli further strengthens Marquee Brands’ position as a leader in the luxury and lifestyle sectors, bringing total portfolio-wide retail sales to approximately
Variational Secures ~$50M to Bring Liquidity from Traditional Markets To Crypto20.5.2026 19:07:00 CEST | Press release
Already powering $200B+ in crypto volume, Variational is using its zero-fee liquidity aggregation model to bring traditional markets on-chain. Variational, a protocol for on-chain derivatives trading, has announced a ~$50M Series A raise led by Dragonfly with support from Bain Capital Crypto, Coinbase Ventures, and other strategic investors. The funding coincides with the launch of the protocol’s first Real-World Asset (RWA) markets. This initial rollout allows traders to access perpetuals on select commodities alongside their crypto portfolio, laying the groundwork for Variational to route liquidity directly from traditional markets in the coming months. While the broader crypto industry is attempting to bootstrap RWA liquidity from scratch on isolated Central Limit Order Books (CLOBs), Variational introduces a fundamentally different architecture. Instead of starting new order books from scratch for each new market, Variational aggregates and routes liquidity from both existing tradi
EIG’s MidOcean Energy Announces $120m Investment from The Arab Energy Fund as Part of Equity Raise20.5.2026 17:29:00 CEST | Press release
MidOcean Energy (“MidOcean” or the “Company”), a liquefied natural gas (LNG) company formed and managed by EIG, today announced a $120 million equity investment from The Arab Energy Fund (‘’TAEF’’), a leading multilateral impact financial institution, as part of its current equity capital raise. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260520063539/en/ TAEF’s investment further strengthens MidOcean’s high-quality investor base and underscores continued strong interest in the Company’s strategy to build a diversified, resilient and long-life global LNG business. There is significant further momentum from additional investors currently in documentation, and MidOcean will continue to raise capital, with a cumulative target of up to $2 billion from new investors. R. Blair Thomas, MidOcean Chairman and EIG CEO, said: “We are delighted to welcome The Arab Energy Fund as a shareholder in MidOcean. Their significant expertise
TestMu AI Expands Real Device Testing With Multi-Language Playwright Support and Advanced Audio Testing for iOS20.5.2026 17:26:00 CEST | Press release
The latest updates enable Playwright automation across Java, Python, and C#, and introduce real-time audio injection capabilities on real iOS devices TestMu AI (formerly LambdaTest), the world’s first full-stack Agentic AI Quality Engineering platform, today announced two major enhancements to its Real Device Cloud: expanded support for Playwright automation across multiple programming languages and the introduction of Audio Injection and Live Audio Input capabilities for real iOS devices. These updates address a growing need for testing modern applications that are not only cross-platform but also increasingly multimodal, involving voice, audio, and real-time user interactions. With the latest release, TestMu AI now supports running Playwright tests on real devices using Java, Python, and C# in addition to existing capabilities. This allows enterprise teams to adopt Playwright within their preferred language ecosystems without being restricted to JavaScript-based workflows. As Playwri
Nexo Championship Returns to Aberdeenshire as Nexo Expands DP World Tour Footprint20.5.2026 16:00:00 CEST | Press release
Nexo renews its Nexo Championship title partnership for the second year in 2026. The Nexo Championship, with a newly increased prize fund of $3 million, will return to Aberdeenshire on August 20-23, 2026. The tournament concludes the 2026 Closing Swing on the Race to Dubai schedule. Nexo, the premier digital assets wealth platform, and the DP World Tour have confirmed a renewed agreement that will see the Nexo Championship return to Trump International Golf Links in Aberdeenshire from August 20-23, 2026. The tournament will serve as the concluding event of the DP World Tour’s Closing Swing – the final event of the first phase of the 2026 Race to Dubai. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260520684059/en/ Nexo Championship 2026 In 2025, Nexo joined the DP World Tour as its Official Digital Wealth Platform through 2027 before soon adding the title rights at the Nexo Championship. For its part, the Nexo Championship
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom