The Game-Changing Wireless Mouse: Higround’s YUMA is Designed for Style and Performance
9.9.2024 22:50:00 CEST | Business Wire | Press release
Higround, the premier lifestyle and graphic gaming peripheral brand, is thrilled to announce its first-ever wireless gaming mouse: YUMA. Lightweight, meticulously designed, and built to perform, YUMA marks a new chapter in Higround’s mission to elevate every aspect of your gaming setup into a true expression of individual artistry.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240909711165/en/
The YUMA mouse launches with two colorways: RADAR and CELSHADE. (Photo: Business Wire)
Meet YUMA: Where Art Meets Performance
Every wireless mouse features hand-applied graphic artwork, ensuring that each mouse is fine-tuned to the minutest detail. It’s a true collector’s item that reflects Higround’s commitment to individuality and creative expression. Weighing in at just 49 grams, YUMA is a game-changer in the world of gaming mice, combining top-tier performance with unparalleled design aesthetics. With two distinct designs—RADAR and CELSHADE—the YUMA collection brings bold, unique visuals to your fingertips.
YUMA is more than just an aesthetically pleasing mouse; it packs serious gaming performance, featuring a 4KHz wireless polling rate for ultra-responsive, lag-free gameplay. Every click and movement registers with pinpoint accuracy, giving users the competitive edge they need to rise to the top.
Equipped with a battery life of up to 70 hours, YUMA ensures you stay in the game longer without the worry of frequent recharges. Whether you’re a casual gamer or a competitive esports player, YUMA delivers the reliability and performance you need while looking incredible on your desk.
Higround's Expansion Across the Desk Setup
With the introduction of YUMA, Higround continues its mission to transform every piece of your gaming setup into a canvas for personal expression. "We started Higround with the belief that your setup is an extension of who you are," says Rustin Sotoodeh, CEO and Creative Director of Higround. "With YUMA, we’re expanding Higround’s reach onto an even more technical piece of hardware, giving gamers a mouse that not only performs at the highest level but also stands out as a unique work of art."
“We're excited to introduce our new YUMA mouse, engineered with performance in mind and infused with our distinctive visual style,” says Higorund’s Principal Product Manager, Jeff Chang. “This release marks a significant step for Higround and we can't wait to show off our unique vision to the world.”
YUMA launches with its debut designs—RADAR and CELSHADE— on September 13 at 12 PM PT exclusively on Higround.
ABOUT HIGROUND
Higround is a lifestyle and computer peripheral brand that is the expression of elevated gaming culture. Founded by Rustin Sotoodeh and Kha Lu, Higround creates high-quality peripherals with unique designs that call back to the overarching cultures of fashion, gaming, and technology. Each collection features a unique collection of items that add personality to computer setups that are known to sell out in an instant. The brand is widely known for collaborations with iconic brands such as Pokemon, Beats by Dre, and One Piece. With their expansion into mice, Higround continues its journey to take over your gaming setup—one peripheral at a time. In 2021 the brand was acquired by esports giant, 100 Thieves.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240909711165/en/
Contacts
Kelly Kim
Kelly Kim
kkim@higround.co
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Uniswap Labs and Securitize Collaborate to Unlock Liquidity Options for BlackRock’s BUIDL11.2.2026 15:00:00 CET | Press release
New integration pairs the efficiencies of Uniswap’s technology with the familiarity of traditional markets, enables near instant liquidity between BUIDL and USDC for investors Uniswap Labs, the leader in decentralized finance, and Securitize, the leader in tokenizing real-world assets (RWAs), today announced a strategic integration to make BlackRock USD Institutional Digital Liquidity Fund (BUIDL) shares available to trade via UniswapX technology. This integration will enable onchain trading of BUIDL, both unlocking new liquidity options for BUIDL holders, and marking a significant step in bridging the gap between traditional finance and DeFi. “Our mission at Labs is simple: make exchanging value cheaper, faster and more accessible,” said Hayden Adams, Uniswap Labs Founder and CEO. “Enabling BUIDL on UniswapX with BlackRock and Securitize supercharges our mission by creating efficient markets, better liquidity, and faster settlement. I’m excited to see what we build together.” Securiti
Calvin McDonald Joins The Wella Company as CEO11.2.2026 14:30:00 CET | Press release
--Industry Veteran with Track Record of Scaling Global Brands----Proven Leadership Driving Market Share and Profitable Growth-- The Wella Company, an innovative global beauty leader, today announced that Calvin McDonald has been chosen as the company’s next Chief Executive Officer, effective April 2, 2026. Calvin will also be appointed to the company’s Board of Directors and will be based in New York. Glenn Murphy will remain as Executive Chair to provide continuity as well as strategic advice to the new CEO and the leadership team. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210093439/en/ Calvin McDonald “We are delighted to welcome Calvin to The Wella Company,” said Glenn Murphy, Executive Chair. “As a three-time CEO, he brings decades of experience at industry-leading global consumer brands and retail businesses. Calvin’s proven ability to drive results through product differentiation, category expansion, and smart
Corpay Cross-Border Extends Exclusive Partnership with LIV Golf11.2.2026 14:30:00 CET | Press release
Corpay will continue to provide LIV Golf access to innovative global payments and comprehensive currency risk management solutions Corpay, Inc.* (NYSE: CPAY), a global leader in corporate payments, today announced that its Cross-Border business has entered into a multi-year agreement to extend its successful and exclusive collaboration with LIV Golf, as its Official Corporate Foreign Exchange (FX) Provider. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260211636852/en/ Since 2024, Corpay Cross-Border has delivered a range of corporate foreign exchange payment solutions to LIV Golf. With this multi-year extension, the League will continue to benefit from Corpay’s comprehensive currency risk management solutions and award-winning global payments platform. “Over the past two seasons, we’ve had the privilege of being the Official Corporate FX Provider for LIV Golf,” said Brad Loder, Chief Marketing Officer, Corpay Cross-Border
Energy Vault and Crusoe Announce Strategic Framework Agreement for Deployment of Crusoe Spark Modular AI Factory Units to DeliverCrusoe Cloud11.2.2026 14:30:00 CET | Press release
Multi-year framework enables rapid, phased deployments up to 25 MWbeginning in 2026, leveraging Energy Vault’s critical energy infrastructure capabilities and digital operating platform to deliver “powered shell” modular data center capacityFirst deployment planned at Energy Vault’s Snyder, Texas solar generation and energy storage technology centerto accelerate time-to-capacity for Crusoe CloudcustomersAgreement marks Energy Vault’s entry into the AI Infrastructure market, unlocking access to revenue-per-MW up to 20× higher than traditional BESS deployments, significantly accelerating Energy Vault’s EBITDA generation and scaling the Asset Vault platform Energy Vault Holdings, Inc. (NYSE: NRGV) (“Energy Vault”), a global leader in grid-scale energy storage solution infrastructure, and Crusoe, the industry’s first vertically-integrated AI infrastructure provider, today announced a strategic framework agreement for the phased deployment of Crusoe Spark modular data centers at Energy Vaul
INNIO Secures Additional Major Order from VoltaGrid: 1.5 GW for Behind-the-Meter Power Generation11.2.2026 14:00:00 CET | Press release
INNIO and VoltaGrid have signed an agreement to supply 1.5 gigawatts (GW) of behind-the-meter power generation infrastructure, including 300 Jenbacher gas engines The order comprises Jenbacher gas engines to support AI and high‑performance computing data centers INNIO Group today announced a major order from VoltaGrid for 1.5 gigawatts (GW), reinforcing the companies’ collaboration in behind‑the‑meter (on-site) power generation for AI and high‑performance computing infrastructure. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260211822384/en/ INNIO's Jenbacher J624 gas engine Under the agreement, INNIO expects to supply a total of 300 Jenbacher gas engines from its Type J624 and Type J620 series. The J624 series is integrated into VoltaGrid’s proprietary QPac™ platform. The engines are packaged into 25 MW units, enabling rapid, scalable deployment for data center customers across the United States. Delivery is scheduled by
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom