Lenovo Becomes Global Partner of Formula 1® in Renewed Deal
Formula 1® and Lenovo have today announced the extension of its partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025. As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240905029431/en/
(Photo: Business Wire)
As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.
Since 2022, Lenovo technology has been at the heart of F1’s operations as an Official Partner. Through its on-site High-Performance Computing (HPC) solutions, servers and edge devices, Lenovo has been supporting Formula 1 in its delivery of its best-in-class broadcast product, bringing the drama and excitement of F1 to millions of fans around the world, with a truly global team that’s always-on. Lenovo hardware – including laptops, workstations, desktop computers and monitors, as well as tablets and Motorola smartphones – provide F1 staff with high-quality equipment to create engaging, customised content for the sport’s ever expanding and passionate fanbase.
Additionally, Lenovo’s Asset Recovery Service supports F1’s wider sustainability strategy, alongside its efforts to reduce emissions and reach Net Zero by 2030. Lenovo’s Asset Recovery Service helps ensure that retired computing hardware is recycled in a socially and environmentally conscious manner. Since the beginning of the partnership, F1 has sustainably disposed 95% of obsolete hardware, which ultimately helps to reduce costs and mitigate security risks through reliable data destruction with enhanced security.
Throughout the partnership, Lenovo has aimed to integrate smarter technology into the sport. The world’s first kiss-activated trophies at the FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 and FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023, along with this year’s laurel wreath design, combining tradition and innovation, elevated the podium celebrations and serve as strong symbols of Lenovo’s drive for purposeful design and cutting-edge technology.
In recent years, F1 has seen a significant growth in popularity, with increased television audiences, record attendance and fan engagement across all platforms. Both F1 and Lenovo share a commitment to sustainability and the exploration of next generation technologies, like Lenovo AI PCs, AI-enabled Motorola smartphones and AR/VR solutions.
Through direct collaboration between F1’s technical teams and Lenovo’s Centres of Excellence, highly innovative solutions are being found to a variety of challenges, such as the use of onsite and Edge Compute AI solutions to improve operational efficiency during live F1 broadcasts. Together, F1 and Lenovo will continue to build on years of successful collaboration to develop the future of the sport.
Stefano Domenicali, CEO and President of Formula 1 said:
“I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Yang Yuanqing, Chairman & CEO of Lenovo, said:
"We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world."
Luca Rossi, President of Intelligent Devices Group, Lenovo, said:
“When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the F1 organization fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a pocket-to cloud portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub
View source version on businesswire.com: https://www.businesswire.com/news/home/20240905029431/en/
Contacts
Formula 1 Press Office
Formula 1 Press Office
E: f1media@f1.com
T: @f1media
Note: If you no longer wish to receive these emails, please write to f1media@f1.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
SIAL Innovation Awards Prize Winners 202411.10.2024 17:27:00 CEST | Press release
SIAL Innovation is a global food innovation observatory, run in partnership with ProtéinesXTC, that reviews thousands of applications submitted by the show’s exhibitors every two years. Through SIAL Innovation, SIAL Paris recognises these innovations through about twenty theme-based awards allocated by category (dairy, seafood, frozen food, etc.), as well as special awards like the Own the Change (CSR) Awards, the Start-up Awards, and the Public’s Choice Awards for which the SIAL Paris ecosystem is invited to vote before and during the show. This 2024 edition features new special prizes such as the Top 3 Countries Awards, for the pick of the nations that have offered the most innovative products, and the Africa Awards. SIAL Paris is a trendsetter and offers visitors a unique insight into the future of global food through a dedicated area at the show featuring products from the SIAL Innovation selection. INNOVATION BOOSTED IN 2024 Quality and quantity: the SIAL Innovation 2024 Awards sh
Datos Insights Recognizes Laserfiche Customer Stonehage Fleming with 2024 Impact Award for Technology Transformation11.10.2024 16:00:00 CEST | Press release
Laserfiche — the leading SaaS provider of intelligent content management and business process automation — today announced that its customer, Stonehage Fleming, has won the Datos Insights 2024 Digital Wealth Management Impact Award for Technology Transformation. This award recognizes Stonehage Fleming’s innovation in leveraging Laserfiche’s suite of content management, process automation, integration, information governance and intelligent data capture tools to drive operational excellence across the organization. Stonehage Fleming, a leading international provider of wealth management and fiduciary services, addressed a number of challenges with its transformation, including inefficient legacy systems, increasing regulatory complexity, and meeting evolving client needs. To achieve its digital initiatives, the IT team adopted Laserfiche as a process orchestration engine across its 19 global offices. The team automated various legacy processes in the Business Development department whic
Oakio Concludes Successful Participation at Batimat Paris 202411.10.2024 15:30:00 CEST | Press release
Oakio has successfully concluded its participation in Batimat 2024, held in Paris from September 30th to October 3rd. The event provided a valuable platform to showcase a range of innovative Wood-Plastic Composite (WPC) solutions, while also facilitating connections with industry professionals from across the globe. Highlighting Innovation and Sustainability At Batimat, Oakio presented its latest range of sustainable building materials, including decking, cladding, fencing, beam, and pergolas. These WPC products are crafted from a blend of recycled oak wood fibers and high-density polyethylene, offering superior durability, weather resistance, and low maintenance. The Elashield decking, recognized for its advanced slip resistance, attracted attention for its use in poolside and high-traffic areas. The Armstrong WPC pergola and Proshield WPC beam, with their enhanced protection against moisture, UV rays, and staining, also drew significant interest for their aesthetic appeal and long-la
European DataWarehouse Presents 3rd Annual Data Quality Awards11.10.2024 13:59:00 CEST | Press release
European DataWarehouse (EDW) presented its third annual Data Quality Awards today at the 2024 TSI Congress in Berlin. This year EDW the annual Best Data Quality – Deal of the Year (2023-2024), award to Domivest B.V. for their deal, Domi 2023-1 B.V. "We are incredibly proud to receive this year's 'Best Data Quality – Deal of the Year' award from European DataWarehouse. Our team is dedicated to upholding top-tier data quality in its reporting, and EDW's tools play a key role in helping us maintain those high standards,” said Josja Reek, CFO at Domivest. The award program was founded in 2022 and was first presented at EDW’s 10th anniversary celebration in Frankfurt. The award program recognises exceptional effort and superior data quality from ABS issuers and their servicers. While presenting the award EDW’s CEO, Dr. Christian Thun, remarked, "EDW's award program gives us a chance to recognize the critical role of data quality and express our gratitude to our issuers for their meticulous
Vecima Acquires Falcon V Systems, Provider of Innovative Software Orchestration Platform for Cable, Fiber, and Mobile Access Networks11.10.2024 13:30:00 CEST | Press release
Combination of Vecima’s Entra Cloud™ and Falcon’s Principal Core and Test Suite will help operators accelerate and simplify cable, fiber, and mobile access network and service flow convergence, using automated software tools and testing Charter Communications will be the initial customer, signing a multi-year deal to deploy both the Principal Core and Test Suite Falcon V Systems’ open, interoperable platform supports multiple vendors’ vCMTS platforms, including Vecima’s Entra® vCMTS & Entra® vPON Manager Vecima Networks, Inc. (TSX: VCM) today announced that, through its subsidiary Vecima Technology B.V., it has acquired Falcon V Systems, a Poland-based provider of vendor-agnostic, virtualized software solutions and services for Broadband Service Providers worldwide. Vecima has acquired all outstanding Falcon V Systems shares, as well as the company’s technology, intellectual property, and talent. With the close of the acquisition today, Vecima will onboard a significant portion of the
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom