CO-CONTENTFUL
20.8.2024 15:01:29 CEST | Business Wire | Press release
Contentful, a leading composable content platform trusted by more than 4,200 customers, today announced it has signed a definitive agreement to acquire Berlin-based Ninetailed, the pioneer of structured content personalization and experimentation. This move will allow Contentful to offer its customers a scalable, AI-driven personalization solution that’s already integrated into the Contentful platform.
Unlike legacy solutions, the combined offering will leverage the power of composability, an API-first architecture, Generative AI, and lightning fast edge delivery. Customers will have the ability to quickly and easily identify, select, experiment, and analyze personalized experiences across channels without creating new workflows. This will enable brands to generate higher Return on Investment (ROI) from their content and data investments and ultimately increase revenue through tailored customer journeys.
“Personalization has long been a goal for marketers, but driving meaningful ROI at scale has been challenging due to fragmented tool chains, high development and content production costs, and poor customer data integration,” said Karthik Rau, Contentful’s CEO. “Ninetailed seamlessly integrates with Contentful, providing smooth workflows, code-free experiment creation, and robust connectivity. Ninetailed’s products radically simplify personalization of digital experiences.”
With an ecosystem of more than 100 integrations and plug-ins, Contentful’s scalable, reliable, enterprise-grade content platform is already the solution of choice for leading organizations. With the recent launch of Contentful Studio and the addition of Ninetailed’s products, Contentful will soon be the only solution in the market that offers a modern, composable platform tailored to technical users, combined with low-code experience-building and personalization products for marketing and design teams.
“Joining forces with Contentful means customers will benefit from a fully integrated, AI-native personalization solution paired with a robust composable content platform,” said Ninetailed co-founder and CEO Andy Kaiser. “My fellow co-founder Alexander Braunreuther, the Ninetailed team and I are beyond thrilled to be joining Contentful where we’ll have the opportunity and resources to rapidly iterate and bring category-changing innovations to market.”
Many well-known brands like Kraft Heinz, Ace & Tate and SumUp are already using Ninetailed technology in their Contentful-built digital experiences, driving higher click-through and conversion rates while reducing the time and effort it takes to bring tailored journeys to market. Direct-to-Consumer powerhouse Ruggable, another shared customer, increased its conversions by 25% and click-through rates by 7x by personalizing the landing pages for paid traffic. Ninetailed’s technology is “integral to Ruggable’s business,” said Daniel Graupensperger, the brand’s Associate Director of Product Management.
Ninetailed by Contentful will be generally available immediately after the deal closes in the coming days. Visit www.contentful.com for more information.
About Contentful
Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world. For more information, visit www.contentful.com. Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240820325810/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Egon Zehnder Elects German Herrera as New Chair28.1.2026 20:01:00 CET | Press release
Herrera succeeds Michael Ensser, who will remain an active member of the Firm after his term in a planned transition. Egon Zehnder, the world’s premier leadership advisory firm, today announced that, in accordance with its established governance and three-year election cycle, German Herrera has been elected as the Firm’s next Chair by its worldwide partnership. Herrera will assume the role effective March 1, 2026. He will succeed Michael Ensser, who has held the position since 2022, in a planned succession at the conclusion of his regular term. Herrera joined the Firm in 1998 in Bogotá and has helped shape the Firm’s global presence, taking on a broad range of leadership roles, from co-leading the Global Family Business Advisory Practice to serving on the Executive Committee and the Market Council. Most recently, Herrera has guided Egon Zehnder’s U.S. market through a period of impressive growth and transformation, which today includes 15 offices and more than 150 consultants. As the f
De' Longhi Group - Record Preliminary 2025 Revenues of €3.8 Billion, up 10.4% at Constant Exchange Rates28.1.2026 19:25:00 CET | Press release
The Group closed 2025 with brilliant results and solid growth at constant currency across both divisions throughout the year, further confirmed by an organic expansion of 8.2% in Q4 Below are the preliminary 2025 revenues for the De’ Longhi S.p.A. Group: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128191504/en/12 months, revenues at € 3,801.5 million, growing at 8.7% (+10.4% at constant currency); fourth quarter, revenues at € 1,340.0 million, growing at 5.7% (+8.2% at constant currency). Fabio de' Longhi, CEO of the Group, stated: "The Group achieved solid growth at constant currency of 10.4% in 2025, characterized by consistent results throughout the year. We are particularly pleased with the excellent performance achieved in the fourth quarter, which successfully overcame the challenges posed by the current market environment. The household division consolidated its recent growth momentum during the quarter, with or
Organon Completes Divestiture of JADA® System to Laborie28.1.2026 18:45:00 CET | Press release
Organon (NYSE: OGN), a global healthcare company with a mission to deliver impactful medicines and solutions for a healthier every day, announced today the successful closing of the sale of its JADA® System to Laborie Medical Technologies Corp. Please see our prior announcement for a summary of the transaction terms. Indications for Use The JADA® System is intended to provide control and treatment of abnormal postpartum uterine bleeding or hemorrhage when conservative management is warranted. Contraindications Ongoing intrauterine pregnancy Untreated uterine rupture Unresolved uterine inversion Current cervical cancer Known uterine anomaly Current purulent infection of vagina, cervix, or uterus For C-sections: Cervix <3 cm dilated before use of JADA Warnings Avoid excessive force when inserting JADA into the uterus or trauma to uterine wall may occur, including perforation. The safety and effectiveness of the JADA System in delivery at a gestational age <34 weeks or, if multiples, uter
Laserfiche Expands AI Data Capture with Auto-Classification to Transform Data into Business Intelligence28.1.2026 16:00:00 CET | Press release
New intelligent features automatically organize and classify documents, transforming how organizations manage information at scale. Laserfiche — the leading SaaS provider of intelligent content management — today announced major enhancements to its AI-powered data extraction tool, Smart Fields. The update introduces automated document classification and tagging, allowing organizations to move from unstructured content to informed decisions in seconds. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128228490/en/ Using natural language prompts instead of rigid, ruled-based OCR, Smart Fields can now identify document type — such as invoices, taxpayer identification forms, or student transcripts — and automatically apply the correct metadata template using AI. Users can also use Smart Fields to automatically add informational and security tags to files that meet certain criteria, defined using a natural language prompt. Users
Intersolar Africa 2026 to Position Nairobi as East Africa’s Key Hub for Solar and Energy Storage28.1.2026 15:20:00 CET | Press release
East Africa is emerging as one of the world’s most dynamic regions for solar power and battery storage. On 3–4 February 2026, Intersolar Africa will take place at the Sarit Expo Centre in Nairobi, expanding from the successful Intersolar Summit Africa in 2025 into a full international exhibition and conference. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128955267/en/ Intersolar Africa will take place on February 3-4 in Nairobi. East Africa’s Energy Market and Opportunities Rapid population growth, industrialization, and rising electricity demand are putting pressure on power systems across East Africa. Limited generation capacity, grid instability, and high electricity costs constrain economic growth. Solar photovoltaics combined with energy storage have emerged as the most cost-effective and scalable solution to expand capacity, stabilize supply, and strengthen long-term energy security for businesses and communities
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom