REPLY
Open Reply, specialising in digital products and services within the Reply Group, has helped the OBI Group, which operates across Europe, to transform its digital customer and advisory communications. A key component of this support was the co-development of the "heyOBI" app, an innovative platform designed to optimise the customer experience across multiple channels. Relevant and personalised content makes "heyOBI" a reliable companion for customers' individual “Do-it-yourself” (DIY) activities.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240729261687/en/
Open Reply has helped the OBI Group to transform its digital customer and advisory communications. A key component of this support was the co-development of the "heyOBI" app, an innovative platform designed to optimise the customer experience across multiple channels. (Graphic: Business Wire)
Open Reply was also involved in the development of OBI's marketing technology (MarTech) landscape. This includes replacing traditional paper inserts with advanced digital solutions, resulting in a more efficient and targeted customer approach. The creation of a central communication hub within this MarTech landscape enables cross-organisational and targeted communication with end customers. This hub connects all touchpoints in the “heyOBI” app with its comprehensive database, ensuring seamless data exchange between different departments and employees at OBI. It allows the company to personalise offers and advice to customers and provide a better customer journey.
Furthermore, new communication channels and platforms, such as a customer mailbox and new areas on the website, have been introduced to increase engagement and generate more customer contacts. These channels allow customers to contact OBI directly and be put in touch with the most appropriate expert from a pool of OBI employees. Store navigation tools and an integrated customer card with couponing functionality complete the shopping experience.
The "heyOBI" app has seen strong growth in recent years, reaching more than six million users, which speaks to the high level of acceptance of the service. This is also reflected in the app's consistently positive ratings of 4.6 out of 5 stars in the Apple App Store with over 90,000 reviews.
John Krieger, senior vice president digital customer platform at OBI, commented: "Our transformative approach aims to deliver a seamless, customer-centric home improvement experience. The integration of digital solutions, in-store tools and personalised communications reflects our commitment to meeting the evolving needs of DIY and garden enthusiasts. With Open Reply's support, we will be able to guide our customers through their entire DIY journey and establish ourselves as a pioneer in customer-centric service design."
Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors. www.reply.com
Open Reply
Open Reply is a Reply Group company specialising in digital transformation, mobile solutions and networked platforms. We offer cross-sector consulting services, conception, creation as well as the development of solutions based on mobile technologies with the aim of sustainably strengthening the market position through a state-of-the-art digital experience. www.open.reply.com
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240729261687/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Rimini Street Announces Additional Stock Repurchase Transactions1.12.2025 15:00:00 CET | Press release
Company will share its vision, strategy, sales and execution model, financial model and guidance at its Investor Day event on December 3, 2025 Rimini Street, Inc. (Nasdaq: RMNI), a global provider of end-to-end enterprise software support, managed services and innovation solutions, and the leading third-party support provider for Oracle, SAP and VMware software, today announced the following: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251201195169/en/ Rimini Street Announces Additional Stock Repurchase Transactions Share Repurchases The Company repurchased a total of 975,000 shares of common stock to date in the fourth fiscal quarter of 2025, for approximately $3.8 million with an average per share purchase price of $3.92, reducing outstanding shares by approximately 1.1%1. The Company has now completed and announced $13.3 million in common stock repurchases under its $50 million Common Stock Repurchase Plan that was app
MVNO Europe - Europe's Competitiveness Depends on a Truly Open Telecoms Market, Not on Increased Concentration That Benefits a Handful of Mobile Operators1.12.2025 14:37:00 CET | Press release
This is the warning that MVNO Europe – through its President Jacques Bonifay – has issued to the European Commission in an open letter to Ursula von der Leyen and Vice-President Henna Virkkunen. As discussions on the Digital Networks Act (DNA) enter their decisive phase, the association, which brings together alternative mobile operators in Europe, points out that the EU's digital ambition can only be achieved if competition remains a structuring principle, not an adjustment variable. While some players are calling for "necessary" consolidation in the sector, MVNO Europe warns against a simplistic and economically dangerous vision. "Reducing the number of operators has never guaranteed innovation, access for European industries, or fair conditions for new digital services. On the contrary, the historical driver of European competitiveness has always been the diversity of players, models, technologies and services," says Jacques Bonifay, President of MVNO Europe and CEO of Transatel. Re
IonQ and CCRM Announce Strategic Quantum-Biotech Collaboration to Accelerate Development of Advanced Therapeutics1.12.2025 13:30:00 CET | Press release
IonQ serves as strategic quantum technology partner across CCRM’s leading global regenerative medicine network IonQ (NYSE: IONQ), the world’s leading quantum company, today announced an investment partnership with the Centre for Commercialization of Regenerative Medicine (CCRM) to accelerate next-generation therapeutic development using hybrid quantum and quantum-AI technologies. The partnership includes an investment commitment into CCRM’s new quantum-biotech initiatives and establishes IonQ as the core technology partner across CCRM’s global network of advanced therapy hubs. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251201706303/en/ IonQ serves as strategic quantum technology partner across CCRM’s leading global regenerative medicine network. With more than 100,000 square feet of good manufacturing practice (GMP) facilities, 300+ scientific staff and a global network of academic and industry partners, CCRM is one of t
Ares Management Introduces Marq to Further Unify its Global Logistics Platform Within its Real Estate Business1.12.2025 12:00:00 CET | Press release
Ares Management Corporation (NYSE: ARES) (“Ares”), a leading global alternative investment manager, announced today that it is consolidating its global logistics real estate platforms under a single brand, Marq Logistics (“Marq”). The newly launched brand, Marq, will represent Ares’ vertically integrated global logistics real estate platform managing facilities that total more than 600 million square feet across the Americas, Europe and APAC. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251201173799/en/ Marq brings together Ares’ vertically integrated logistics real estate platform in North America and Europe, including Ares Industrial Management, with the global GLP logistics real estate platform outside of China. This follows Ares’ acquisition of the international business and certain affiliates of GLP Capital Partners Limited, which closed in March 2025. With Marq, Ares combines its scale, expertise and integrated logis
Prodalim Continues Its Accelerated Strategic Transformation With the Acquisition of René Laurent, a Leading Beverage Flavours Company Based in Grasse area, France1.12.2025 11:42:00 CET | Press release
Prodalim, a global leader in Juice and specialty ingredients solutions, announced today the acquisition of René Laurent, a leading beverage flavours company, from International Flavours & Fragrances Inc. (IFF). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251126582710/en/ René Laurent site, Le Cannet, France Established in 1885 in Grasse area, the capital of the flavours and fragrances industry in southern France, René Laurent is a century-old, trusted brand specializing in beverage flavours solutions and unique aromatic Ingredients. The company partners with leading multinational customers and local champions in the beverage industry, offering deep expertise in complex, tailor-made flavour development, including syrups, liqueurs, naturals and coffee. Its extensive flavour library and distinctive in-house distillation and extraction capabilities make René Laurent a respected expert in complex and customized formulations. R
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom