SERES-AUTO

Chinese new energy vehicle company SERES Auto has launched its MF platform for intelligent luxury vehicles. The new platform is designed to integrate technologies across safety, power, chassis, and software systems, enabling SERES to respond to dynamic market demands and consumer expectations.

"SERES Group's development is rooted in a 'user-centric' approach, focusing on software-defined vehicles," said Zhang Xinghai, Founder and Chairman of SERES Auto. "We will continue to advance our leadership in technology, and further collaborate with global business partners to provide SERES users all over the world with an ultimate experience throughout the entire lifecycle of vehicle use."

SERES MF platform’s key features span four key areas, notably safety, power, versatility, and intelligence.

The MF platform's safety features cover over 150 scenarios with more than 200 safety features and incorporate 40 safety technologies.

Diverse power options are also a part of the MF platform, which is compatible with range extender, pure electric, and hybrid power forms. It is currently the only platform in the industry that is compatible with range extender, pure electric, and hybrid power forms, giving users more choice.

In terms of space, the MF platform offers customisation and scalability across various vehicle models and types, ranging from B-class to D-class and encompassing sedans, SUVs, MPVs, and more.

Intelligence will form a core feature of all SERES models built on the MF platform, which is claimed to have achieved a 100% complete Service-Oriented Architecture, over 1,300 application programming interfaces, and is compatible with more than 5,000 applications.

Additionally, the platform's OTA upgrade capabilities ensure that vehicles remain up-to-date and highly functional.

SERES excels in multiple fields, including e-powertrain, manufacturing, range extension technologies, electronic and electrical architectures, and super e-Drive intelligent technology platforms.

The company's plans include focusing on developing service systems, establishing local sales companies, and constructing overseas factories.

With a presence in more than 70 countries, SERES is actively expanding its global footprint, with a growth strategy targeting key regions such as Europe, the MENA region, and Latin America.

SERES has consistently achieved steady growth. According to CPCA’s luxury brand sales rankings in the Chinese market (January 1 – March 10, 2024), SERES has already become a top-5 sales leader in the luxury brand in China.

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