PRN
21.5.2024 14:02:23 CEST | ACCESS Newswire | Press release
Willems Brings Deep Experience to the Burgeoning European Retail Media Market
SAN FRANCISCO, CA / ACCESSWIRE / May 21, 2024 / PRN announced the launch of a new in-store retail media focused division, PRN Europe, led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA. In this role, Willems will spearhead the growth of PRN In-Store Retail Media Networks in Europe. Willems and his team will partner with PRN sister company Scala to develop new retail media platforms with current retail clients and prospects and will grow PRN's retail media sales organization in the EMEA region.
To view this piece of content from cdn.nwe.io, please give your consent at the top of this page.Tijmen Willems, PRN Europe Vice President of Retail Media EMEA.
Willems, based in Amsterdam, has deep experience working in retail media and leading growth. Having previously held the Country Director Benelux and Nordics role with Criteo, an industry leader in handling media programs for some of the world's top e-commerce retailers, Willems was responsible for setting and implementing Criteo's growth strategy.
"With exceptional expertise and vision, we are confident that Tijmen will drive significant growth in retail media advertising sales for our clients, further solidifying our position as the global leader for in-store retail media advertising," commented PRN CEO Kevin Carbone. "With the number and quality of in-store retail media networks in Europe projected to grow dramatically in the next three to five years, Scala and PRN offer a complete in-store solution that creates a superior in-store shopper experience and delivers maximum retail media revenue to retailers."
"I look forward to supporting retailers and brands in creating innovative in-store experiences that drive sales and increase customer engagement. The STRATACACHE group offers a unique suite of solutions that provides retailers and brands with greater in-store performance measurement and gives consumers a more personalized shopping experience. Together with the talented team, we will further grow the business in EMEA," said Willems.
Chuck Billups, PRN SVP Global Retail Media, adds, "Tijmen brings years of experience to this role, striking the perfect balance between shopper experience and delivering retailer revenue results for our partners. Getting him on the team and working with Scala's retail technology experts and the rest of PRN's in-store retail media experts is going to have a huge impact."
About PRN:
PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN's proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out-of-home and retail consumers, engage brands, and deliver maximum value to our venue partners. Learn more about PRN at www.prn.com, on LinkedIn, Twitter @PRNllc or on Facebook.
Contact Information
Andrea Poley
Director, Communications & Digital Marketing
andrea.poley@scala.com
610-704-8142
SOURCE: PRN
To view this piece of content from stats.nwe.io, please give your consent at the top of this page.View the original press release on newswire.com.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
LHH 2026 C-Suite Research: Executive Turnover Falls Sharply as AI Accountability and Decision-Making Gaps Define Leadership Agenda26.3.2026 17:05:00 CET | Press release
High-turnover leadership teams drop from 43% to 19% year-over-year; AI identified as the #1 executive skill gap. NEW YORK CITY, NY / ACCESS Newswire / March 26, 2026 / LHH, the integrated professional talent solutions provider and global business unit of the Adecco Group, released its 2026 View from the C-Suite report, examining executive priorities, leadership skill gaps, and organizational performance internationally. The report highlights a notable shift in the executive landscape: while turnover is falling, the expectations and pressures on leaders are intensifying across technology, decision-making, and talent strategy. Brief The annual View from the C-Suite report finds that executive turnover is declining significantly. Leaders are navigating high external pressures, including economic uncertainty, market volatility, inflation, rising costs, and heightened data security risks. Internal priorities are increasingly focused on talent retention, team effectiveness, and employee well
Multi-Billion-Dollar Sports Brand U.S. Polo Assn. Launches Global Polo Shirt Campaign: An Icon Born from the Game26.3.2026 12:00:00 CET | Press release
WEST PALM BEACH, FLA. / ACCESS Newswire / March 26, 2026 / U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA) founded in 1890, today announced the launch of its Global Polo Shirt Campaign, An Icon Born from the Game. The global campaign is a powerful tribute to the iconic polo shirt's authentic sports origins and its evolution into one of the world's most enduring style essentials.1. U.S. Polo Assn. Global Brand Ambassador, 6-goal American professional polo player Nico Escobar takes in the game atop his equine partner, wearing polo whites and a classic navy U.S. Polo Assn. polo shirt, An Icon Born from the Game 2. U.S. Polo Assn. models in polo shirts at the Spring-Summer 2026 Global Collection Photoshoot in Charleston, South Carolina 3. ‘The Polo Shirt: An Icon Born From the Game' campaign imagery featuring U.S. Polo Assn. models The polo shirt's beginning was born on the polo fields, shaped by motion, competition, and the spirit of the game for wh
U.S. Mined and Refined Metals as well as Rare Earth Elements to Be Tokenized in Historic American Strategic Minerals and Datavault AI Deal26.3.2026 11:07:00 CET | Press release
Partnership Sets the Stage for the Launch of an International Elements Exchange Powered by Patented AI Platform Datavault AI and American Strategic Minerals debut minting of up to $2 billion USD of refined Antimony-backed stable coins will be followed by the strategic development of future projects in silver, gold, and other American refined Rare Earth Elements the companies have targeted for expansion PHILADELPHIA, PA AND LAS VEGAS, NV / ACCESS Newswire / March 26, 2026 / Datavault AI Inc. ("Datavault AI" or the "Company") (NASDAQ:DVLT), a provider of data monetization, credentialing, digital engagement, and real-world asset ("RWA") tokenization technologies, and American Strategic Minerals Inc. ("ASMI"), today announced a strategic partnership to develop and monetize one of ASMI's resource extraction projects in Arizona through a $78.2 million digital tokenization initiative, with Datavault AI entitled to earn up to a 20% equity interest in ASMI upon successful completion of performa
Stagwell Expands the Harris Poll's Harrisquest Across Europe26.3.2026 11:00:00 CET | Press release
Expanding always-on brand and reputation tracking with deeper consumer insights across Europe LONDON, GB / ACCESS Newswire / March 26, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the European expansion of The Harris Poll's HarrisQuest, bringing deeper always-on, brand and reputation tracking capabilities to Europe. This expansion brings HarrisQuest's trusted brand intelligence to Europe, extending capabilities already relied on by global companies like Lucid Motors, Storck, and Post Consumer Brands to inform critical brand decisions. Now, European brands and teams can access the same high-quality data, flexible and customizable platform, and global scale spanning 24 countries to guide strategy with greater speed and confidence. Built by researchers for enterprise growth, HarrisQuest delivers continuous, decision-ready insight designed to support modern brand decision-making. The platform uniquely combines brand health
Formerra Announces Transportation Surcharge to Address Ongoing Freight and Logistics Market Pressures25.3.2026 21:00:00 CET | Press release
CLEVELAND, OH / ACCESS Newswire / March 25, 2026 / Formerra, a leader in performance materials distribution, announced the implementation of a transportation surcharge to address continued cost escalation across the Americas freight and logistics market. Beginning April 1, 2026, a $350 per delivery surcharge will apply to all shipments. The freight and logistics market continues to experience elevated costs driven by rising diesel prices, evolving regulatory requirements affecting driver availability, tighter trucking capacity, and increasing operating expenses across the logistics sector. Industry forecasts indicate these pressures will persist for the foreseeable future. "Maintaining reliable service for our customers requires us to adapt to sustained shifts in the transportation landscape," said Tom Kelly, Formerra CEO. "This surcharge is necessary to address these industrywide cost pressures that are outside of our control while continuing to provide the high service levels custome
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom