OH-LUBRIZOL

The Lubrizol Corporation, a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve well-being, and enhance modern life, will showcase its LIPOFER™ microcapsules that deliver iron with optimum performance at Vitafoods Europe. LIPOFER™ microcapsules are designed with a combination of cutting-edge technologies that deliver iron in an optimized way, overcoming issues such as iron’s off-taste, reactivity, interaction with other ingredients, and color change.

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The technology enhances iron absorption with low gastric irritation and provides a pleasant taste that encourages consumers to stick to recommended daily intakes. LIPOFER is developed to cater to the growing demand for science-based products that meet the sensory needs of consumers.

In a recent consumer study in Europe, consumers found that the LIPOFER formulations exerted the mildest metallic aftertaste that lingered for a much shorter duration compared to the standard iron formulations.

Lubrizol’s Carbopol® Polymers for nutraceuticals will also be featured at Vitafoods. The new EU food-grade approval enables nutraceutical manufacturers to differentiate their portfolio and create unique product claims. Carbopol® Polymers offer multifunctional benefits that provide consumer-centric solutions by creating a convenient way to make tablets smaller and easier to digest.

Additionally, the unique properties of the polymers offer stable, sustained release, or suspension of active ingredients, ensuring consistent delivery of the nutraceutical benefits.

Visit Lubrizol at Stand #A122 at Vitafoods Europe or schedule a meeting to learn how our groundbreaking technologies are set to transform the nutraceutical industry: go.lubrizol.com/VitaFoods2024.

About Lubrizol

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit www.Lubrizol.com.

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