NY-ESB/WHATSAPP
1.5.2024 01:58:34 CEST | Business Wire | Press release
The Empire State Building (ESB) today unveiled a street-to-Observatory takeover for fans in New York City, in partnership with WhatsApp, that featured an appearance from Mercedes-AMG PETRONAS F1 Team driver Lewis Hamilton, to celebrate WhatsApp’s rapid growth in the United States, dynamic light show, and a street-side F1 car demonstration down New York City’s iconic Fifth Avenue. The chance for F1 fans to participate continues this week with an exclusive opportunity to see firsthand iconic Mercedes-AMG PETRONAS F1 Team cars and an immersive emoji experience.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240430558058/en/
Festivities included appearances by Lewis Hamilton and Toto Wolff to the world-famous Empire State Building Observatory and a never-before-seen F1 car demonstration down Fifth Avenue (Photo: Business Wire)
“We are thrilled to use the Empire State Building’s authentic, international voice and for our Observatory to play host to the highest gathering of Mercedes-AMG F1 fans as we welcome guests to experience up-close viewings of the team’s cars and interactive WhatsApp emoji displays at the world-famous Empire State Building Observatory,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “It is great to welcome Lewis Hamilton and Toto Wolff to this WhatsApp partnership, only at the Empire State Building Observatory Experience,” he continued.
ESB in the Grand Prix
On April 29, ESB debuted a dynamic WhatsApp x Mercedes-AMG F1 race in lights that featured the brand-new emoji race car. The new emoji car zipped through lower Manhattan in a competitive race with other emoji cars and highlighted famous New York City neighborhoods and Emoji-Yorkers decorated around WhatsApp message bubbles. The light display looped on the south side façade from 8:30 p.m. until 10:30 p.m. Lewis Hamilton, driver for the Mercedes-AMG PETRONAS F1 Team along with CEO and Team Principal, Toto Wolff visited the Empire State Building earlier that day to tour the world-famous Observatory Experience and flip the ceremonial switch ahead of the dynamic light show.
Race Through NYC
Earlier this morning, seven-time World Champion Hamilton delighted fans by driving down Fifth Avenue between 35th and 33rd Street in a 2021 Mercedes-AMG F1 W12 E PERFORMANCE. The Brit piloted the W12 to eight Grand Prix victories as the team secured that year’s World Constructors’ Championship.
“I’ve always felt a special connection with the United States,” said Hamilton. “I remember going to New York as a kid and dreaming about living in the city and I’ve been fortunate to spend a lot of time here since then. I’ve had many incredible experiences and connected with many amazing people in New York, but to drive an F1 car down Fifth Avenue and light up the Empire State Building is incredibly special. It’s something I never thought would be possible and it’s been even better to do it in partnership with WhatsApp, an app that keeps my connection to the US alive by making it easy to stay in touch with so many people stateside.”
Welcome to the Paddock
The Empire State Building’s iconic Fifth Avenue Lobby windows now feature special 2D and 3D emoji-themed designs that depict scenes of a Formula 1 garage loaded with tools, tech, and stickers. The window exhibit will remain on display until May 7.
Visitors to the Empire State Building Observatory can view a life-size emoji car and pit stop on the building’s 80th floor. The WhatsApp and Mercedes-AMG F1 branded engineering station will feature versions of the technology that goes into Formula 1 car maintenance. Audio will emulate the noises of a fully functioning F1 car crew. The Empire State Building’s 80th floor will also be adorned with Mercedes-AMG F1 memorabilia which includes three Formula 1 trophies, driver overalls, boots, gloves, and helmet.
Once guests reach the iconic 86th Floor Observatory, fans can pose inside a WhatsApp chat with ESB’s unmatched New York City views as a backdrop and can view a Mercedes-AMG F1 W14 E PERFORMANCE show car, until May 7.
The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor Observatory with unmatched view. The reimagined Observatory Experience was recently voted the number one attraction in the U.S. by Tripadvisor travelers for two consecutive years.
Text CONNECT to 274-16 to receive real-time information about the Empire State Building’s tower lights.
Hi-res imagery and video can be found here. More information about the Empire State Building can be found online.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, the #1 attraction in the US for the second year in a row in Tripadvisor’s 2023 Travelers’ Choice Awards: Best of the Best, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.
Source: Empire State Realty Trust
Category: Observatory
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240430558058/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Visual Bank Expands “Qlean Dataset” to Support Large-Scale Japanese Speech Foundation Models1.4.2026 21:45:00 CEST | Press release
Delivering 100,000+ hours of rights-cleared Japanese audio, including regional dialects and culturally contextualized speech essential for commercial AI development. Visual Bank Inc. (CEO: Saneyuki Nagai), through its subsidiary amanaimages Inc., one of the largest digital asset providers for the marketing and advertising industry in Japan with over 40 years of history, today announced the expansion of its Qlean Dataset, a premium AI training data solution designed for developers building high-performance Japanese speech foundation models. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401752248/en/ Visual Bank Group, leveraging over 40 years of expertise through amanaimages Inc., expands Qlean Dataset, delivering high quality, rights cleared Japanese language corpora, including 100,000+ hours of commercially usable audio. A new development within the Qlean Dataset division, which focuses on providing datasets for institu
Manna Air Delivery Raises $50Million Series B as It Announces Plans to Expand in the United States1.4.2026 18:00:00 CEST | Press release
ARK Invest, backer of OpenAI, Anthropic, Tesla and SpaceX, the Ireland Strategic Investment Fund and Schooner Capital back new round bringing total funding to $110M Plans to scale to 40 bases in the United States, supported by seven years of operational orchestration experience, and recently expanded its global partnerships with Uber, joining Deliveroo, Just Eat and DoorDash in delivering everyday items by air. Manna Air Delivery, a global leader in consumer drone delivery, has announced a $50 million funding round to scale its proven operations further in the United States and Europe. The round brings Manna’s total funding to $110million. Manna now operates one of the most active consumer drone delivery networks in the world, with more than 250,000 regulated commercial UAV flights completed. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260310714366/en/ Manna Air Delivery raises $50m Series B Investors in the round include
Bureau Veritas Launches an Independent AI Assessment Offering for European Enterprises, Developed in Partnership with Amazon Web Services (AWS)1.4.2026 17:45:00 CEST | Press release
Bureau Veritas, a global leader in Testing, Inspection, and Certification services (TIC), announces the launch of an AI systems audit to help European enterprises assess and demonstrate their compliance with the European Union's "AI Act" regulatory requirements. This offering combines on-site audits, document analysis, and direct testing to deliver an independent maturity report. Since the EU's AI regulation came into force in 2024, companies have faced major implementation challenges. According to a recent report*, 68% of them struggle to interpret the provisions of the text, while 60% have yet to put in place the governance needed to comply. Non-compliance can cost them up to 7% of annual revenue. Bureau Veritas has developed this new audit offering to help companies identify their compliance gaps and remedy them. Bureau Veritas's new audit offering comprises a pre-audit, document review, on-site audit, and direct testing, resulting in an independent report on the client's AI maturit
Greenland Resources Signs Eight Year Off-take Agreement With SSAB to Supply High Quality Molybdenum1.4.2026 16:29:00 CEST | Press release
Greenland Resources Inc. (TSX:MOLY, FSE:M0LY) (“Greenland Resources” or the “Company”) is pleased to announce the Company has signed a binding off-take agreement with SSAB, a Nordic and US-based steel producer headquartered in Sweden. The company is a leading producer on the global market for advanced high-strength steels providing solutions to the defence, automotive, infrastructure and energy industries. A stock exchange press release from SSAB can be found on their website at www.ssab.com This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401270749/en/ The off-take agreement provides an established price floor and price ceiling and will allow SSAB to secure high quality low carbon emission ferromolybdenum extracted in Greenland and refined in Belgium. SSAB will be able to ensure a stable and responsibly sourced long term secured primary molybdenum supply with high sustainability standards and low scope 1&2 emissions from a
VDYNE Receives FDA Approval to Initiate the TRIVITA1 IDE Pivotal Trial of Transcatheter Tricuspid Valve Replacement System1.4.2026 15:30:00 CEST | Press release
VDYNE, Inc. (“VDYNE” or “the Company”), a privately held medical device company developing next generation transcatheter valve replacement technologies, today announced that the U.S. Food & Drug Administration (FDA) has approved an investigational device exemption (IDE) for the company’s pivotal clinical trial evaluating its Transcatheter Tricuspid Valve Replacement (TTVR) system. The IDE approval enables initiation of a U.S. pivotal study at leading clinical centers to evaluate the safety and effectiveness of the VDYNE system in patients with severe tricuspid regurgitation (TR). “This is a defining milestone for VDYNE and an important step toward bringing a much-needed therapy to patients with severe tricuspid regurgitation,” said Mike Buck, Chief Executive Officer. “Our focus now is on disciplined clinical execution and partnering with leading investigators to generate high-quality data that advances the field and improves patient care.” Significant unmet clinical needs exist in the
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom