INFOBIP
New research from global cloud communications platform Infobip reveals how conversational customer experiences and generative AI developments have created a long-lasting impact for how people and brands interact. Infobip analyzed more than 473 billion digital communications interactions on its platform in 2023 between businesses and consumers to identify the latest global business messaging trends.
As consumers look for a deeper connection with the brands they buy from, conversational messaging channels are seeing the fastest growth. In 2023, Infobip recorded a 137% increase in mobile app messages compared to 2022, a 73% rise in social media messages, and a 63% increase in chat app messages. Conversational experiences are increasing throughout the customer journey, whether for marketing, commerce, or support.
WhatsApp remains the primary channel brands use for conversational support, where businesses send 90% of support messages over the chat app. However, brands are diversifying their channel mix, leveraging chat apps in specific regions. Brands are also using conversational AI to provide personalized customer support.
WhatsApp remains the top digital channel for conversational marketing, driven by new features that enable customers to start and complete a purchase in a single WhatsApp chat window. Infobip is also seeing significant increases in other messaging apps such as Telegram, Line, Viber, and Messenger. The data also shows a 29% increase in mobile app messaging for marketing in 2023 compared to 2022.
Ivan Ostojić, Chief Business Officer at Infobip, said: “Our data shows how conversational experiences are rapidly spreading across the globe as businesses roll out marketing, sales, and support use cases. Customers can now seamlessly progress through a journey within a single conversational thread on a chat app or RCS.”
For more information, see: https://www.infobip.com/messaging-trends-report
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240403207536/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Technology Holdings Unveils the 'TH Growth and Exit Strategy Report' for your Tech Services, Consulting, BPO or Technology Business: Get a Customised Exit Readiness, Recapitalization and Growth Strategy Report in Minutes Powered by Strat12.11.2024 18:44:00 CET | Press release
Technology Holdings (TH), an award-winning global boutique investment bank with a presence in 12 countries across 5 continents, proudly announces the launch of the ‘TH Growth and Exit Strategy Report.’ This innovative report is designed specifically for businesses in IT Services, Consulting, Professional Services, Business Process Management, Technology and SaaS. In just a few clicks, recipients will receive a customised report directly to their inbox, detailing their exit or recapitalization readiness and providing tailored recommendations for growth strategies. The report leverages TH’s 24 years of mergers and acquisitions, buy-out and growth advisory expertise and experience working with companies of all sizes combined with insights from management consultants. Click here to complete the survey and receive the ‘TH Growth and Exit Strategy Report’, tailored for your business. Using AI driven technology powered by Strat, Technology Holdings’ M&A experts have designed the survey to hel
The Saudi Film Commission Concludes The Second Edition of The Film Criticism Conference12.11.2024 18:22:00 CET | Press release
The second edition of the International Film Criticism Conference, organized by the Saudi Film Commission, concluded today after running from November 6 to 10, in Riyadh. The conference saw a great turnout of culture enthusiasts, industry professionals, filmmakers, and cinema audiences. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241112085602/en/ The Saudi Film Commission Concludes The Second Edition of The Film Criticism Conference (Photo: AETOSWire) Under the title “Sound in Cinema,” the conference explored various facets of cinema, with a focus on the impact of sound on the film experience and its influence on the film industry. The topic covered included original soundtracks, sound effects, and the sounds of nature. More than 40 speakers from 24 countries, including critics, filmmakers, and industry experts, expressed their great interest in the event, given the crucial role sound plays in cinema and its significance
Verimatrix XTD Wins Top Infosec Innovators Award for Mobile App Security12.11.2024 17:45:00 CET | Press release
Company honored for its excellence in app shielding technology that arms developers with the proactive protections needed to repel today’s attacks Regulatory News: Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced it was named a winner of the Editor’s Choice award for Mobile App Security in Cyber Defense Magazine’s (CDM) Top Infosec Innovators Awards. Continually honored with industry accolades recognizing the app shielding innovations within its Verimatrix XTD Enterprise Suite, the company provides some of the world’s most discerning mobile app developers with the latest security technologies to consistently protect their app-centric businesses. Verimatrix XTD stands as the go-to security solution for organizations looking to proactively protect vital mobile apps from today’s wide range of threats such as supply chain attacks, screen overlays, application repackaging, illicit modification or tampering, m
Citco Grows Asia Pacific Presence With New Japan Office12.11.2024 17:30:00 CET | Press release
Citco launches new entity in the region in response to the growing demand for alternative investments in Japan. The Citco group of companies (Citco), the leading asset-servicer to the alternative investment sector, has announced the launch of Citco Japan Co KK. This new entity in Japan underscores Citco’s commitment to the Asia- Pacific region and bolsters its global offering to both current and prospective clients. Citco has over $2 trillion in assets under administration (AuA) and offers a full suite of middle-office and back-office services to alternative investment companies across the globe. These services include fund accounting, treasury and loan handling, investor services, corporate services, regulatory and risk reporting, banking solutions, and tax and financial reporting services, among others. Citco Japan Co KK is situated in Grantokyo South Tower 11F, 1-9-2 Marunouchi Chiyoda-Ku, Tokyo, 100-6611, Japan, and will operate as Citco’s local operational headquarters in the regi
Asymchem’s Fully Automated Peptide Production Lines Set New Benchmarks as Large-Scale Capacity Continues to Grow12.11.2024 17:00:00 CET | Press release
To facilitate large-scale production of peptide drugs, Asymchem (stock codes: 002821.SZ/6821.HK), a leading global pharmaceutical contract development and manufacturing organization (CDMO), has achieved fully automated manufacturing. One initial hurdle was equipment scale-up. In particular, the optimal suspension and mixing of resin with reactants and the structural design of the synthesizer required careful attention. To address this, Asymchem’s Chemical Engineering Department (CED) utilized advanced simulation techniques and experimental validation to finalize the solid-phase synthesizer design and define the stirring paddles’ structural characteristics. The new structure is in the patent application process and is planned to be scaled up for use in 2000-liter solid-phase synthesizer equipment. The implementation of an automated formulation system was an additional challenge. Asymchem achieved this and additionally developed a host computer system that seamlessly interfaces with the
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom