NY-EMPIRE-STATE-REALTY
22.3.2024 04:32:29 CET | Business Wire | Press release
The Empire State Building (ESB), in collaboration with Disney Consumer Products and Lucasfilm, today unveiled a Star Wars™-themed, villains-inspired takeover for fans in New York City that featured a dynamic light show, immersive experiences for visitors, character appearances, and participation from actor Hayden Christensen in a morning lighting ceremony. Fans who visit ESB this month will have the opportunity to immerse themselves into the Star Wars galaxy photo opportunities which feature a range of new Star Wars consumer products through April 29.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240321369670/en/
The Empire State Building Unveils Star Wars-Themed Takeover with a Dynamic Light Show, Interactive Fan Experiences, Celebrity Visit, and More (Photo: Business Wire)
"We are so pleased to unite Star Wars fans in New York City and throughout the world with this epic trip to a galaxy far, far away….,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “This one-of-a-kind takeover at the ‘World’s Most Famous Building’ allows fans to come face to face with pop culture’s most iconic villains in an authentic New York City way.”
Star Wars in Lights
This evening, a dynamic light show that featured fan-favorite scenes of Star Wars villains debuted on the building’s south side façade from 8 p.m. in continued intervals until 11 p.m. The montage was synched to the iconic “The Imperial March (Darth Vader’s Theme),” and was streamed simultaneously on iHeartRadio’s Z100 New York radio station and on the iHeartRadio app.
Star Wars actor Hayden Christensen visited the Empire State Building earlier this morning to tour the world-famous Observatory Experience and flip the ceremonial switch ahead of the dynamic light show.
Step into the Scenes
The Empire State Building’s iconic Fifth Avenue Lobby windows now feature special Star Wars-themed artistry that depicts scenes of Darth Vader, Darth Maul, and stormtroopers surrounded by a range of Star Wars merchandise, in collaboration with Disney Consumer Products and Lucasfilm. The window exhibit will remain on display until April 29.
At the base of the building, visitors can also join Hasbro and Amazon for a Star Wars fan experience on March 21-22 from 1-9 p.m. and on March 23 from 10-8 p.m. The experience highlights the villains of the Star Wars galaxy and features photo opportunities with costumed characters, which include Darth Vader and stormtroopers — as well as photo backdrops that recreate iconic scenes and locations inspired by the films like the opening hallway scene from Rogue One: A Star Wars Story, the Star Destroyer bridge, and Emperor Palpatine’s throne. Guests can also pose in the blister card packaging of a Star Wars Vintage Collection figure. Additionally, attendees will be able to check out the latest Hasbro Black Series helmets or wield their favorite character’s FX Elite or Kyber Core Lightsaber™ adult and kid collectibles.
To celebrate 25 years of the LEGO® Star Wars™ collaboration, the Empire State Building features a museum-quality display of life-sized Star Wars villains like six-foot tall brick-built recreations of Darth Vader and Darth Maul on the building’s 80th Floor. Fans also have the chance to pose with a 3D LEGO® Star Wars™ mural of Luke Skywalker and other fan-favorite characters from the film series. This exclusive LEGO® Star Wars™ exhibit will remain on display in the Observatory until April 29.
Once they reach the iconic 86th Floor Observatory, fans can pose for a photo with a life-size Darth Vader-themed POP! Figure from Funko with ESB’s unmatched New York City views as a backdrop until April 29. On March 21 and 22 from 10 a.m. to 1 p.m., Dairy Farmers of America will treat guests to samples of their new TruMoo Star Wars Blue Milk – inspired by the blue milk that made its first appearance in Star Wars: A New Hope.
“The Empire Strikes Back”
The Empire State Building Observatory will host a movie screening of Star Wars: The Empire Strikes Back on the 80th Floor on March 22. Guests who purchase tickets to the exclusive movie night will receive complimentary drinks and snacks to enjoy with the movie and access to the famed 86th and 102nd Floor Observatories. Tickets can be purchased here.
The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor Observatory with unmatched views. The reimagined Observatory Experience has been voted the #1 attraction in the U.S. in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two consecutive years.
Text CONNECT to 274-16 to receive real-time information about the Empire State Building’s tower lights.
Hi-res imagery and video can be found here. More information about the Empire State Building can be found online.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, the #1 attraction in the U.S. in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two consecutive years, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.
Source: Empire State Realty Trust
Category: Observatory
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240321369670/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
90% of IT Leaders See Gaps in AI Threat Readiness, Lenovo Brings Single Point of Accountability to Cyber Resiliency30.6.2026 15:00:00 CEST | Press release
New end-to-end resilience and managed security offerings help organizations reduce security complexity, cut system downtime by up to 50%, and lower remediation costs by up to 40% by bringing devices, security technologies, expert services, and ecosystem partners together under a single operational model As organizations accelerate AI adoption and digital workplace transformation, many are finding that cyber resilience is undermined not by a lack of security tools, but by growing operational complexity and threat sophistication. According to recent research, 90% of IT leaders acknowledge gaps in their ability to defend against AI-driven threats. While security investments continue to grow, many organizations face a different challenge: fragmented accountability. Security operations remain highly distributed and siloed, making it increasingly difficult to coordinate response efforts, maintain end-to-end business continuity, and recover quickly when incidents occur. To help organizations
Tacton Launches Portfolio Performance Intelligence to Help Manufacturers Understand Why Products Win30.6.2026 15:00:00 CEST | Press release
New configuration-aware commercial intelligence capability connects customer requirements, configuration decisions, and business outcomes to optimize win rates, margin and product strategy. Tacton, a global leader in Configure, Price, Quote (CPQ) solutions for manufacturers of complex products, today announced the launch of Portfolio Performance Intelligence, a new analytics capability designed to help manufacturers understand why products win, where margin is created or lost, and which decisions consistently drive successful business outcomes. Manufacturers don't lack data. They lack the context needed to understand why products perform the way they do and why customers choose them. ERP systems show what was sold, CRM platforms track opportunities, and BI tools visualize trends. But when manufacturers try to understand which customer requirements drive demand, which configurations consistently win, or why margins vary across products, regions or segments, the answers are often unclear
SC Therapeutics Initiates REACH2 Trial for Refractory Chronic Cough30.6.2026 15:00:00 CEST | Press release
First-in-class disease-modifying therapeutic aerosol targeting mechano-sensitive ion channels advances into phase 2 clinical evaluation in UK SC Therapeutics, a clinical-stage biopharmaceutical company pioneering therapies that deactivate mechano-sensitive ion channels (MSCs) to treat respiratory and cardiovascular disease, today reports initiation of the REACH2 trial. The study will evaluate the Company's lead product candidate in patients with refractory chronic cough (RCC) – a debilitating condition for which no disease-modifying treatment options currently exist. The trial will be run in three major cough centers across the UK. A Novel, Disease-Modifying Mechanism of Action SC0032, SC Therapeutics' most advanced product candidate, is a proprietary therapeutic aerosol composed entirely of ions endogenous to human airways. Unlike current symptomatic investigational drugs – including P2X3 receptor antagonists and neurokinin-1 (NK1) receptor antagonists that seek to dampen neural hyper
Riskified Study: As AI Drives a Summer Travel Boom, Clunky Security and Scam Fears Threaten Merchant Conversions30.6.2026 14:30:00 CEST | Press release
New 2026 Summer Travel Survey from Riskified finds that digital and AI tools are reshaping how trips are planned, while security and authenticity concerns continue to influence checkout decisions Riskified (NYSE: RSKD), a global leader in ecommerce fraud and risk intelligence, today released findings from global survey conducted ahead of the 2026 Summer Travel season, exploring consumer travel behavior, booking experiences, and trust in digital and AI-enabled travel tools. The survey, conducted among more than 4,000 consumers across the United States, United Kingdom, China, Japan, Mexico, Brazil, and Colombia, shows strong demand for travel heading into the summer season, alongside continued adoption of digital and AI tools in trip planning. Key findings from the Riskified 2026 Summer Travel Survey include: 81% of consumers use digital platforms for travel planning, with 26% already relying on AI like ChatGPT or Gemini. Leisure remains the dominant purpose of travel at 63%, followed by
Corpay Cross-Border Named the Official Global FX Partner of Fever30.6.2026 14:30:00 CEST | Press release
Providing access to currency risk management and cross-border payments solutions Corpay, Inc.*, (NYSE: CPAY) a global leader in corporate payments, today announced that its Cross-Border business has entered into an agreement with Fever, a leading global live-entertainment discovery and ticketing platform that specializes in immersive experiences, candlelit concerts, and interactive pop-up events. Under the agreement, Corpay becomes Fever’s exclusive and Official Global Foreign Exchange (FX) Partner. Through this partnership, Fever’s global operations across North America, Mexico, the UK, EMEA, and APAC will be able to leverage Corpay Cross-Border’s innovative solutions to help manage foreign exchange exposure arising from day-to-day business activities. “Fever represents the future of global live entertainment and event ticketing technology, and we are honoured to be named their exclusive and Official FX Partner,” said Brad Loder, Chief Marketing Officer, Corpay Cross-Border Solutions.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom