ANT-INTERNATIONAL
14.3.2024 05:30:31 CET | Business Wire | Press release
As an Official Partner of the UEFA EURO 2024, the 17th edition of the international football championship organized by Union of European Football Associations (UEFA), Ant International kicks off a global campaign across its businesses – Alipay+, Antom and WorldFirst – to engage and celebrate with fans globally in the lead up to one of the biggest sporting events of the year.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240313762995/en/
(Graphic: Business Wire)
UEFA EURO 2024 will take place from 14 June – 14 July 2024, in ten host cities around Germany, culminating in the finals at the historic Olympiastadion in Berlin.
“Nothing brings people closer together than travel, trade, and a legendary sport like football,” said Douglas Feagin, President of Ant International. “For European businesses, global enthusiasm over UEFA EURO 2024 brings not only international tourism revenue, but also the opportunity to grow their customer base. Through Alipay+, large and small European merchants can connect to Asian travellers through seamless, efficient digital payments and marketing offers enabled directly on their mobile phones. Ant International is also excited to work with leading mobile payment partners from around the world to boost their users' travel experience in Europe.”
Seamless travel in Germany, Europe with Alipay+ to support regional tourism drive
To ensure that tourists traveling to Germany and Europe for UEFA EURO 2024 enjoy a more seamless and convenient travel experience, Alipay+ is expanding its cross-border mobile payment acceptance and merchant coverage by enabling more payment partner apps to be accepted across Germany and other popular European destinations.
Alipay+ will connect users of 13 international e-wallets and bank apps to some of Europe's largest tourist markets in Germany and beyond. These digital payment solutions include: Alipay (Chinese mainland), AlipayHK (Hong Kong SAR), MPay (Macao SAR), Touch ‘n Go eWallet and MyPB by Public Bank Berhad (Malaysia), Hipay (Mongolia), GCash (The Philippines), Changi Pay and OCBC Digital (Singapore), TrueMoney (Thailand), and Kakao Pay, Naver Pay and Toss Pay (South Korea).
These mobile payment apps, who partner with Alipay+, will be accepted at tens of thousands of merchant stores across Germany, including in popular districts like Kurfürstendamm in Berlin, and Hofbräuhaus and Maximilianstraße in Munich. At top retailers like KaDaWe in Berlin, Oberpollinger in Munich, Galeria Kaufhoh department stores across Germany, and convenience stores, airports, F&B outlets and attractions, Alipay+ users can simply pay with their home payment app, enjoying not just convenience, but also special deals and competitive foreign exchange rates. On match days, fans can use their Alipay+ payment partner apps from home to make payment at the host stadiums.
Alipay+ is the exclusive Official Payment Partner of UEFA EURO 2024.
According to the Halle Institute for Economic Research, around 650,000 overseas fans are expected to attend UEFA EURO 2024, resulting in additional tourism revenue of €250 million1.
Beyond Germany, tourists who intend to travel in Europe will also find that Alipay+ is accepted in popular destinations including the United Kingdom, France, Italy and Spain. Merchants that accept Alipay+ span from luxury and casual retail brands to vending machines, F&B and transportation.
Alipay+ now connects over 88 million global merchants cross-border in 57 markets to 1.5 billion accounts on over 25 leading e-wallets and payment apps. International travellers may pay conveniently with their home payment app, while merchants can utilize Alipay+ to reach more customers with more effective consumer engagement.
Alipay+, Antom and WorldFirst encourage fans to #GoalBeyond
Alipay+ has launched an in-app UEFA EURO 2024 fan zone exclusively for users of AlipayHK, Touch ‘n Go eWallet, TrueMoney, GCash and DANA. In addition to themed quizzes and global merchant vouchers, more fan engagement activities such as interactive football mini games will also be introduced. Users can access the Alipay+-powered fan zone directly within these participating apps.
For all other fans, Antom, a leading provider of payment processing services to merchants worldwide, will work with partners in online retail, travel and digital services to offer each fan a chance to win exclusive prizes, including trips to the event. Users will also enjoy exclusive promotions by these top merchants, such as foodpanda, iQIYI, Spotify, Apple and many more. Through Antom, these top merchants can accept a variety of payment methods, including Alipay+, which are catered to each local markets’ preference.
Globally, online and offline payment and merchant partners of Alipay+ and Antom will run UEFA EURO 2024 campaigns, offering not just promotions, but also giving fans more opportunities to celebrate the sport and win tickets to the event.
Likewise, WorldFirst will hold a lucky draw for global SMEs to celebrate and enjoy the game. WorldFirst was established to help small and medium-sized businesses overcome the complexities of international payments while doing global business.
About Ant International
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
About Alipay+
Alipay+ is a suite of cross-border digital payment, marketing and digitalization solutions that help connect global merchants to consumers. Consumers enjoy seamless payment and a broad choice of deals using their preferred payment methods while travelling abroad. Small and medium-sized businesses may use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth.
About Antom
Ant International’s Antom is a leading provider of payment processing services to merchants worldwide. Antom provides one-stop, vertical-specific digital payment solutions to meet the payment needs for merchants of all sizes. Antom currently supports merchants in over 40 countries, including, amongst others, the Chinese mainland, Hong Kong SAR, Japan, Thailand, Malaysia, Indonesia, Philippines, Singapore, United States, and the EU countries, and offers over 250 payment methods globally.
About WorldFirst
WorldFirst is meeting the needs of SMEs engaged in international trade to expand globally. This includes global collection, making payments, currency conversion, risk management, and supply chain financing to help SMEs reduce costs and improve turnover efficiency to generate more revenue, and quickly capture global business opportunities. WorldFirst, which employs AI and other cutting-edge technologies for risk control, prioritizes the safety and security of client funds above all else and has a leading fraud-prevention track record in the industry. WorldFirst has served one million customers worldwide and is connected to over 120 marketplaces. WorldFirst was founded in 2004 and joined Ant Group in 2019.
To learn more about WorldFirst at https://www.worldfirst.com/.
___________________________
1 Yahoo! News: Germany expects tourism boom during Euro 2024
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240313762995/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
RSA Announces Expanded Partnership with Microsoft, Enhances Leadership in Passwordless Identity Security24.3.2026 17:00:00 CET | Press release
Innovative partnership ushers in new era of secure, AI-powered workforce authentication RSA today announced expanded support for the new Microsoft 365 E7: The Frontier Suite solution at RSAC Conference 2026. This new support joins additional passwordless capabilities that provide organizations with enhanced security, seamless experience, and resilient operations as they embrace the future of AI-driven productivity. By integrating RSA® ID Plus for Microsoft with Microsoft 365 E7, enterprises can ensure trusted authentication for both human users and AI agents, while safeguarding sensitive data and privileged operations across hybrid, cloud, and on-premises environments. This deployment follows RSA joining the Microsoft Intelligent Security Association (MISA), launching RSA Advisor for Admin Threats in Microsoft Security Copilot, and deploying RSA ID Plus Admin Logs Connector, further strengthening the ongoing collaboration between RSA and Microsoft. “The rise of AI agents in the enterpr
Lexon × Jeff Koons Unveil the Chromatic Collection: a Colorful New Chapter for the Acclaimed Balloon Dog Lamp and Balloon Dog Speaker24.3.2026 15:10:00 CET | Press release
Eight new models introduce vibrant color variations, expanding the collection’s appeal to new and existing collectors alike. Following the success of its 2025 inaugural edition, the Lexon × Jeff Koons collaboration enters a bold new era with the launch of the Chromatic Collection—a colorful evolution of its Balloon Dog Lamp and Balloon Dog Speaker. Pre-orders will be available starting March 24, 2026, exclusively on lexon-design.com as part of a time-limited edition. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324498068/en/ Lexon x Jeff Koons — new Chromatic Collection Retaining the signature translucent body that reveals the technology within, the Chromatic Collection introduces eight models: Balloon Dog Lamps in Gold, Blue, Red, and Platinum, and Balloon Dog Speakers in Gold, Blue, Red, and White, reinforcing the collectible nature of the series, offering new audiences an entry point while giving existing collectors
iQmetrix Joins TM Forum as ODA Component Directory Partner, Giving Telecom Operators a Faster, Cleaner Path to Modern Commerce24.3.2026 15:00:00 CET | Press release
Platform’s Standards-Based Architecture Reduces Integration Risk and Accelerates Transformation for CSPs Worldwide iQmetrix, the global provider of Interconnected Commerce solutions purpose-built for telecom retail, today announced it has joined TM Forum and earned recognition as an Open Digital Architecture (ODA) Component Directory Partner. The achievement validates that iQmetrix aligns with the ODA vision and that its platform is built around standardized open APIs, modular cloud-native components, and interoperable architecture aligned with how leading operators are building their digital futures. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324562860/en/ iQmetrix partners with TM Forum’s ODA Component Directory to accelerate open, future‑ready telecom transformation The recognition comes as communications service providers (CSPs) accelerate AI adoption and move away from integration-heavy legacy environments. For o
Miro Acquires Reforge to Help Organizations Navigate the Transition to AI24.3.2026 14:00:00 CET | Press release
Together, Reforge and Miro will provide a powerful and highly differentiated solution for teams that blends the tools and knowledge needed to innovate in the AI era Miro®, the AI Innovation Workspace for teams, today announced that it has acquired (subject to customary closing conditions) Reforge, an AI platform for product teams. The deal includes Reforge's team, learning platform, and AI-powered product development tools. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324623461/en/ Organizations are grappling with how to leverage AI to its full potential. In many cases, the problem is not how to code faster, but deciding what to build. That's the bottleneck slowing companies down today. Miro and Reforge are both solving this challenge for customers – tackling the need to build both at speed and with clear strategic direction. Miro brings a collaborative AI workflows platform that brings teams and AI together to plan, co
Xsolla and Stevenage FC Launch Charity Campaign With SpecialEffect to Make Gaming Accessible for All24.3.2026 14:00:00 CET | Press release
Donation Of 50 Accessible Setups Reinforces Xsolla’s Commitment To Inclusive Gaming Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, has partnered with Stevenage FC to launch a charity campaign with SpecialEffect in the United Kingdom, a charity dedicated to helping everyone to have the ability to enjoy video games. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324722671/en/ Graphic: Xsolla Through the Official Partnership of Stevenage FC, Xsolla is donating the kit for the April 6th match vs Blackpool. SpecialEffect will be the primary kit brand for the match and will receive a percentage of the jersey sales leading up to the match and throughout the rest of the season. Xsolla will match donations from jersey sales, with the goal of using the funds to provide up to 50 Accessible Setups to disabled gamers at the end of the 2025-2026 season, and to support programs
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom