PUMA
27.2.2024 10:31:32 CET | Business Wire | Press release
Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240227678721/en/
Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards. (Graphic: Business Wire)
Following the club’s meteoric rise from the fifth tier of German football to the top flight, RB Leipzig has been a breath of fresh air in the Bundesliga and has managed to qualify for the Champions League six times. The club also won the DFB-Cup twice and the DFL-Supercup once. The women’s team was promoted to the Bundesliga in 2023.
“The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt. “We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”
Apart from supplying kits to the different teams, PUMA also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations. PUMA will also equip RB Leipzig’s esports team.
“We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig. “Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.”
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240227678721/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Boomi and Guru Partner to Deliver AI-Powered Enterprise Knowledge Enriched by Real-Time Data Activation14.5.2026 16:30:00 CEST | Press release
Guru becomes a launch partner for Boomi Connect, integrating with Boomi’s managed connector service and MCP Registry to transform fragmented enterprise data into governed, actionable intelligence for AI agents Boomi, the data activation company for AI, and Guru, the AI-powered enterprise knowledge platform, today announced a technology partnership to help organizations unlock the full value of their enterprise data for AI-driven decision-making. Unveiled at Boomi World 2026, the partnership makes Guru a launch partner for Boomi Connect, Boomi’s new managed connector service, and integrates Guru’s knowledge agents with Agentstudio and the Boomi MCP Registry to deliver richer, more accurate, and more actionable insights to knowledge workers and AI agents alike. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260514440755/en/ Guru was selected as a Boomi Connect launch partner because its AI-powered knowledge platform represents
IQM and Real Asset Acquisition Corp. Announce Public Filing of Form F-4 Registration Statement with the SEC14.5.2026 15:55:00 CEST | Press release
This filing marks an important milestone in the transaction, moving IQM closer to becoming the first European quantum computing company to go public. Global commercial leader with 23 systems sold to customers to date – including 4 out of the top 10 supercomputing centres and increasing adoption by enterprise customers. Industrial leader with 15 systems delivered (largest number publicly disclosed by selected quantum companies1), 30+ computers built, own chip factory, assembly line and quantum data centre. The transaction values IQM at a pre-money equity valuation of approximately USD 1.8 billion. With the close of this transaction, IQM’s cash position is expected to be up to EUR 397 million (USD 465 million).2 Significant business momentum, with 2025 revenue of USD 36 million3 or over EUR 31 million. IQM intends to apply for its shares to be admitted to trading on Nasdaq Helsinki following the Business Combination. IQM Finland Oy, a global leader in full-stack superconducting quantum c
MOBX to Acquire U.S. Defense Rare Earth, Critical Minerals Company14.5.2026 15:40:00 CEST | Press release
Mobix Labs (Nasdaq: MOBX) today announced a non-binding Letter of Intent to acquire Special Project Delivery LLC ("SPD"), a U.S. company building sovereign supply chains for rare earth elements, critical minerals, and energy storage. The proposed acquisition would extend Mobix Labs' national security work — already supplying U.S. and allied fighter jets, missiles, submarines, and satellites — directly into one of the world's most strategically important industrial sectors. MOBX is moving directly into the supply chain powering modern defense, aerospace, and AI infrastructure. Forward-Looking Statements This press release contains forward-looking statements regarding the proposed acquisition of Special Project Delivery LLC ("SPD"), which are subject to risks and uncertainties described in Mobix Labs' SEC filings and similar provisions under applicable non-U.S. securities laws. The Letter of Intent is non-binding, and there can be no assurance that a definitive agreement will be executed
Flick Raises $6M Seed Round to Redefine How AI Films Are Created14.5.2026 15:19:00 CEST | Press release
Backed by True Ventures, GV (Google Ventures), and Y Combinator, Founded by Award-Winning Filmmaker Zoey Zhang and Instagram Stories Founding Engineer Ray Wang Flick (flick.art), an AI-native filmmaking platform founded by award-winning filmmaker Zoey Zhang and founding Instagram engineer Ray Wang, today announced it has raised $6 million in a seed round from True Ventures, GV (Google Ventures), Y Combinator, Lightspeed, Formosa Capital, Pioneer Fund, Olive Tree Capital, and N1 in addition to angel investors. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260514408256/en/ Flick was built around a simple belief: AI should enhance filmmaking, not replace it. Instead of another one-click video generator, Flick gives filmmakers cinematic control through an AI-native creative workflow designed for storytelling, iteration, and artistic direction. Flick will use the seed funding to accelerate product development, expand its core cr
PIF Named as Official Tournament Supporter of FIFA World Cup 2026™14.5.2026 15:08:00 CEST | Press release
PIF strengthens partnership with FIFA at FIFA World Cup 2026™ as Official Tournament Supporter, incorporating PIF companies, Savvy Games Group and Qiddiya City Announcement builds on successful FIFA Club World Cup 2025™ partnership and reflects PIF’s and FIFA’s shared commitment to driving growth and engagement in football Partnership reinforces PIF’s ongoing commitment to sport as priority sector PIF and FIFA has announced PIF as an Official Tournament Supporter in North America and Asia of the FIFA World Cup 2026™. The partnership reflects a shared commitment to expanding the growth of football at every level, from the grassroots to elite competition, as well as enabling greater participation in sport by unlocking new opportunities. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260514974404/en/ 14 May, 2026: Front row (L-R), Romy Gai, Chief Business Officer, FIFA and Kevin Foster, Managing Director and Head of Corporate A
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom