U.S. Polo Assn.
15.2.2024 13:04:30 CET | ACCESS Newswire | Press release
Sport-Inspired Brand Brings Apparel and Activations to the Hottest VIP Party of the Year
WEST PALM BEACH, FL / ACCESSWIRE / February 15, 2024 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was excited to sponsor Sports Illustrated: SI The Party Presented by Captain Morgan with VIP-driven experiences and iconic performances at Wynn Las Vegas' famed XS Nightclub. Headlined by The Chainsmokers, Kygo, and other special guests, SI The Party featured one of the Big Game weekend's most buzzed-about lineups ever.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.The multi-billion-dollar global U.S. Polo Assn. brand presented exciting, sport-inspired activations at the party, as well as co-branded staff apparel and accessories with the iconic double horsemen logo, and party giveaways like hats and buttons. One of the most exciting activations was a beautiful, life-size, 3-D photobooth backdrop featuring the best images from championship polo games, where fans and celebs alike had fun posing with polo props as if they were competing on the polo field themselves.
It was a packed house at XS Nightclub filled with global influencers and some of the world's biggest celebrities like Kim Kardashian, Kendall Jenner, Justin and Hailey Bieber, Brittany Mahomes, Miles Teller, Trevor Lawrence, Tiffany Haddish, Dylan Sprouse and DIPLO, as well as sports icons such as Brooks Koepka, Aly Raisman, Tony Parker, and many more - all showing up to party with U.S. Polo Assn.
"U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards," said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. "As a sport-inspired, global brand, this partnership for the Big Game is one that's a great match with the DNA of U.S. Polo Assn."
Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle brought musical performances and immersive activations and an ultra-luxe, VIP experience to fans in Vegas for the Big Game. XS Nightclub at Wynn Las Vegas, one of the most exclusive and top-rated nightclubs in the world, was reimagined with enhanced production and oversized activations for all attendees to enjoy.
"It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo," added Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global.
Sports Illustrated is synonymous with the celebration of sports; fans around the world and SI The Party was no exception. The star-studded event to celebrate the Big Game Weekend invited fans to mingle with the who's who of the sports and entertainment worlds.
"SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time," said Tatum Mannion, Executive Director of Partnerships, Medium Rare. "It's fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year."
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country's oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. SI's award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film, and audio content as well as select lifestyle products. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.
About Medium Rare
Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties. The group's world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes. For more info, visit www.Medium-Rare.com
Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994
SOURCE: USPA Global Licensing Inc.
To view this piece of content from stats.newswire.com, please give your consent at the top of this page.View the original press release on newswire.com.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
LiberNovo 2026 Triple Launch: SE, Pro, and Maxis Introduce Dynamic Ergonomics for Every Body Type Across Europe18.5.2026 19:00:00 CEST | Press release
LONDON, GB / ACCESS Newswire / May 18, 2026 / LiberNovo, the premium ergonomic chair brand pioneering movement-based seating, today confirmed the full details of its 2026 product expansion for the European market. Three new lines-the Omni SE, Omni Pro, and the all-new Maxis series-will be available to customers across the UK and EU starting June 16, with pre-orders now open. Across Europe, the shift toward hybrid and remote work has turned the home office into a permanent fixture. Yet the chair at the centre of that setup is often the last thing to be upgraded. Most ergonomic seating still operates on a decades-old premise: find the correct posture, lock it in, stay put. LiberNovo rejects that model entirely. Its Dynamic Ergonomics platform is built around continuous adaptation-chairs that respond to how users actually move through their day, rather than forcing them into a fixed position. With three distinct product lines, that approach now reaches users of every build and budget. Omn
Europe's Healthcare IT Market Enters the 2027 Readiness Cycle as Black Book Names 26 Top Client-Rated Vendors During HIMSS26 Week in Copenhagen18.5.2026 18:00:00 CEST | Press release
Category-specific honors identify client-rated leaders in data-ready EHRs, interoperability, enterprise imaging, cloud, cybersecurity, AI, advisory, analytics, clinical decision support and digital health infrastructure COPENHAGEN, DK / ACCESS Newswire / May 18, 2026 / Black Book Research today announced its 2026 European Healthcare IT Client Satisfaction Honors, recognizing 26 healthcare technology vendors and platforms whose strongest client-facing performance aligns with the next phase of European digital health: trusted data, cross-border interoperability, AI accountability, cybersecurity resilience, cloud modernization, enterprise imaging liquidity, analytics readiness and clinical workflow transformation. The announcement is timed to HIMSS26 Europe, taking place 19-21 May 2026 at the Bella Center in Copenhagen, Denmark, where healthcare leaders, innovators and policymakers are convening around digital maturity, AI, interoperability, cybersecurity and health system transformation.
Tyson Fury, The Gypsy King, Joins Datavault AI as International Spokesperson to Champion Athlete Data Monetization18.5.2026 14:37:00 CEST | Press release
Forbes' Third Highest-Paid Athlete in the World Brings Global Platform to Datavault AI's Sports Illustrated Exchange and NIL Monetization Initiative PHILADELPHIA, PA / ACCESS Newswire / May 18, 2026 / Datavault AI Inc. ("Datavault AI" or the "Company") (NASDAQ:DVLT), a provider of data monetization, credentialing, digital engagement, and real-world asset (‘RWA') tokenization technologies, today announced that two-time world heavyweight champion Tyson Fury has signed on as International Spokesperson for Datavault AI a deal brokered by Nick Hunter of P11. Ranked No. 3 on Forbes' 2025 list of the world's highest-paid athletes with $146 million in estimated earnings (Forbes 2025), Fury brings global star power, and a uniquely personal understanding of what it means to own, protect, and capitalize on a name, to Datavault AI's mission of empowering individuals and organizations to monetize their data and digital assets. Known worldwide as "The Gypsy King," his appointment immediately precede
Tabor Redefines Anti-Drone Testing with Software-Defined SDR Platform15.5.2026 22:55:00 CEST | Press release
NESHER, ISRAEL / ACCESS Newswire / May 15, 2026 / Tabor Electronics today announced the commercial release of its Anti-Drone Test and Evaluation (T&E) solution, introducing a software-defined approach to validating counter-unmanned aircraft systems (C-UAS). Built on the company's Proteus™ Software Defined Radio (SDR) platform, the solution enables defense and security organizations to test and deploy counter-drone technologies in rapidly changing threat environments. As low-cost drones proliferate and communication protocols evolve, traditional hardware-bound test environments are struggling to keep pace. Tabor's platform replaces these constraints with a programmable framework that allows engineering teams to emulate and validate real-world RF scenarios in controlled lab environments-reducing reliance on extended field testing while accelerating development timelines. Originally developed in collaboration with leading anti-drone technology companies, the solution has already been prov
Wellgistics Health Accelerates Digital Health Expansion of its Newly Announced RPM, RTM and CCM Pilot with Planned Acquisition of WellCare Today and its Proprietary Samsung Galaxy Watch Care Monitoring Program14.5.2026 21:05:00 CEST | Press release
Highlights: WellCare Today brings established RPM, RTM and CCM infrastructure with wearable technology integrations and connected monitoring solutions Combination expected to integrate Wellgistics Health recently announced MSO initiative with Kare Clinicals and its network of 6,500+ independent pharmacies Proposed platform designed to enhance patient engagement, medication adherence, remote monitoring and longitudinal care coordination Proposed transaction valued at approximately $15 million Strategic initiative intended to create additional clinical revenue opportunities for participating pharmacies and providers TAMPA, FL / ACCESS Newswire / May 14, 2026 / Wellgistics Health, Inc. (NASDAQ:WGRX) ("Wellgistics" or the "Company"), a leading healthcare technology and pharmaceutical distribution company, today announced that it has executed a non-binding letter of intent ("LOI") to acquire WellCare Today. The proposed transaction structure includes a structured cash payment of $3 million,
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom