U.S. Polo Assn.
15.2.2024 13:04:30 CET | ACCESS Newswire | Press release
Sport-Inspired Brand Brings Apparel and Activations to the Hottest VIP Party of the Year
WEST PALM BEACH, FL / ACCESSWIRE / February 15, 2024 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was excited to sponsor Sports Illustrated: SI The Party Presented by Captain Morgan with VIP-driven experiences and iconic performances at Wynn Las Vegas' famed XS Nightclub. Headlined by The Chainsmokers, Kygo, and other special guests, SI The Party featured one of the Big Game weekend's most buzzed-about lineups ever.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.The multi-billion-dollar global U.S. Polo Assn. brand presented exciting, sport-inspired activations at the party, as well as co-branded staff apparel and accessories with the iconic double horsemen logo, and party giveaways like hats and buttons. One of the most exciting activations was a beautiful, life-size, 3-D photobooth backdrop featuring the best images from championship polo games, where fans and celebs alike had fun posing with polo props as if they were competing on the polo field themselves.
It was a packed house at XS Nightclub filled with global influencers and some of the world's biggest celebrities like Kim Kardashian, Kendall Jenner, Justin and Hailey Bieber, Brittany Mahomes, Miles Teller, Trevor Lawrence, Tiffany Haddish, Dylan Sprouse and DIPLO, as well as sports icons such as Brooks Koepka, Aly Raisman, Tony Parker, and many more - all showing up to party with U.S. Polo Assn.
"U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards," said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. "As a sport-inspired, global brand, this partnership for the Big Game is one that's a great match with the DNA of U.S. Polo Assn."
Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle brought musical performances and immersive activations and an ultra-luxe, VIP experience to fans in Vegas for the Big Game. XS Nightclub at Wynn Las Vegas, one of the most exclusive and top-rated nightclubs in the world, was reimagined with enhanced production and oversized activations for all attendees to enjoy.
"It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo," added Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global.
Sports Illustrated is synonymous with the celebration of sports; fans around the world and SI The Party was no exception. The star-studded event to celebrate the Big Game Weekend invited fans to mingle with the who's who of the sports and entertainment worlds.
"SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time," said Tatum Mannion, Executive Director of Partnerships, Medium Rare. "It's fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year."
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country's oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. SI's award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film, and audio content as well as select lifestyle products. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.
About Medium Rare
Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties. The group's world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes. For more info, visit www.Medium-Rare.com
Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994
SOURCE: USPA Global Licensing Inc.
To view this piece of content from stats.newswire.com, please give your consent at the top of this page.View the original press release on newswire.com.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Hydrosat and Kazakhstan Gharysh Sapary Sign Agreement to Advance Satellite-Based Water Intelligence Across Kazakhstan and Central Asia25.6.2026 17:00:00 CEST | Press release
BRUSSELS, BE / ACCESS Newswire / June 25, 2026 / Hydrosat, the leading provider of thermal infrared satellite data and AI-powered analytics, and JSC "NC "Kazakhstan Gharysh Sapary" (JSC "NC "KGS"), Kazakhstan's national space company, announced the signing of a Joint Activity Agreement during a ceremony held in Brussels on 23 June 2026. The agreement establishes the framework for a national-scale program to digitize water resources management using satellite-based thermal analytics and AI, with the potential to expand across Central Asia. The agreement was signed as part of the state visit of the Head of State of the Republic of Kazakhstan to Belgium. During the visit, a number of strategic agreements were concluded to advance artificial intelligence, science, digital infrastructure, and space technologies, creating new opportunities for investment, joint research, technology deployment, and international cooperation. Representing Kazakhstan at the signing ceremonies were Deputy Prime
GA-ASI Adapts Ground Control Station to Fly MQ-9B25.6.2026 16:00:00 CEST | Press release
World Leader in UAS Invests in Upgrades That Ease MQ-9B Procurement SAN DIEGO, CA / ACCESS Newswire / June 25, 2026 / General Atomics Aeronautical Systems, Inc. (GA-ASI) is working to adapt its Block 30 Ground Control Stations (GCS) to fly the company's newer model MQ-9B SkyGuardian® and SeaGuardian® Remotely Piloted Aircraft. When these upgrades are complete, they will enable current users of the Block 30 system, originally designed to fly the MQ-9A Reaper®, to keep that equipment and use it to operate the more capable aircraft. Current users include the U.S. Air Force, U.S. Marine Corps, the Italian Air Force, the French Air Force, the United Arab Emirates Armed Forces, the Spanish Air Force, and the Royal Netherlands Air Force. GA-ASI developed the MQ-9B through its own internal research and development. The upgraded new aircraft required a new and more powerful GCS. The ongoing work with the Block 30 GCS now means that prospective users with existing stocks of equipment wouldn't ne
TIS Warns that Companies are Underprepared for Impact of ISO 20022 Financial Transaction Standard25.6.2026 15:30:00 CEST | Press release
Treasury Intelligence Solutions (TIS) reports that payment disruption is now reaching corporates as banks enforce stricter data standards under the new standard for transaction messaging, and critical gaps are appearing. BERLIN, DE / ACCESS Newswire / June 25, 2026 / TIS today announced a call to action for corporate treasury, finance, and IT teams: ISO 20022 is no longer a bank-only issue, and companies that treat it as simply a messaging upgrade may face payment delays, rejected transactions, higher manual intervention, and reconciliation problems. TIS is the creator of an award-winning cloud-based platform for managing global cash flow, liquidity, and payments. Hundreds of worldwide clients rely on the TIS platform for $80 billion in daily cash management and $2.7 trillion in annual transaction volume. The TIS call to action stems from the SWIFT global financial communication network's steps to phase in ISO 20022 as the sole standard for interbank payment instructions. The new stand
Envision Pharma Group Promotes Jennifer Lospinoso to President, Riparian25.6.2026 15:00:00 CEST | Press release
FAIRFIELD, CT / ACCESS Newswire / June 25, 2026 / Envision Pharma Group (Envision) has appointed Jennifer (Jenn) Lospinoso as President of Riparian, its business unit focused on pricing, access, and value optimization for pharmaceutical and biotech companies. "Jenn's promotion reflects her exceptional leadership, deep industry expertise, and unwavering commitment to clients," said Tom Langan, CEO of Envision. "Riparian represents a significant growth opportunity for Envision, and I'm confident that Jenn and her team will drive the innovation and excellence that sets us apart and delivers for our clients." Lospinoso came to Envision as part of the 2022 acquisition of Riparian, where she served as a key leader. Jenn has built a reputation as a trusted advisor to some of the industry's leading pharmaceutical companies, guiding manufacturers through commercial strategy implementation and navigating statutory and regulatory changes across government programs, including the development of pr
Pacific Avenue Capital Partners Announces Investment Committee Appointment, New AI Initiative, and Team Expansion25.6.2026 15:00:00 CEST | Press release
LOS ANGELES, CA / ACCESS Newswire / June 25, 2026 / Pacific Avenue Capital Partners ("Pacific Avenue"), a global private equity firm focused on corporate carve-outs and other complex transactions in the middle market, today announced the appointments of Jonathan Sinnott to the Investment Committee, the establishment of a dedicated artificial intelligence team led by Al Rahrooh and supported by Ahsan Hashmi and Alejandro Urrea, and the addition of Tyler Woodhouse, Adolfo Guerra, and Francisco Lima across portfolio operations and compliance, along with a new investment team member, Saiesha Sharma, as an associate. "We remain committed to building the best private equity firm to work at in Los Angeles. Jonathan's appointment to the Investment Committee is a well-deserved recognition of his contributions and I look forward to his continued impact in this expanded role. Additionally, the establishment of our dedicated AI team is a critical initiative for the firm, and one we believe will cr
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom