U.S. Polo Assn.
15.2.2024 13:04:30 CET | ACCESS Newswire | Press release
Sport-Inspired Brand Brings Apparel and Activations to the Hottest VIP Party of the Year
WEST PALM BEACH, FL / ACCESSWIRE / February 15, 2024 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was excited to sponsor Sports Illustrated: SI The Party Presented by Captain Morgan with VIP-driven experiences and iconic performances at Wynn Las Vegas' famed XS Nightclub. Headlined by The Chainsmokers, Kygo, and other special guests, SI The Party featured one of the Big Game weekend's most buzzed-about lineups ever.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.The multi-billion-dollar global U.S. Polo Assn. brand presented exciting, sport-inspired activations at the party, as well as co-branded staff apparel and accessories with the iconic double horsemen logo, and party giveaways like hats and buttons. One of the most exciting activations was a beautiful, life-size, 3-D photobooth backdrop featuring the best images from championship polo games, where fans and celebs alike had fun posing with polo props as if they were competing on the polo field themselves.
It was a packed house at XS Nightclub filled with global influencers and some of the world's biggest celebrities like Kim Kardashian, Kendall Jenner, Justin and Hailey Bieber, Brittany Mahomes, Miles Teller, Trevor Lawrence, Tiffany Haddish, Dylan Sprouse and DIPLO, as well as sports icons such as Brooks Koepka, Aly Raisman, Tony Parker, and many more - all showing up to party with U.S. Polo Assn.
"U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards," said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. "As a sport-inspired, global brand, this partnership for the Big Game is one that's a great match with the DNA of U.S. Polo Assn."
Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle brought musical performances and immersive activations and an ultra-luxe, VIP experience to fans in Vegas for the Big Game. XS Nightclub at Wynn Las Vegas, one of the most exclusive and top-rated nightclubs in the world, was reimagined with enhanced production and oversized activations for all attendees to enjoy.
"It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo," added Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global.
Sports Illustrated is synonymous with the celebration of sports; fans around the world and SI The Party was no exception. The star-studded event to celebrate the Big Game Weekend invited fans to mingle with the who's who of the sports and entertainment worlds.
"SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time," said Tatum Mannion, Executive Director of Partnerships, Medium Rare. "It's fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year."
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country's oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. SI's award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film, and audio content as well as select lifestyle products. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.
About Medium Rare
Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties. The group's world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes. For more info, visit www.Medium-Rare.com
Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994
SOURCE: USPA Global Licensing Inc.
To view this piece of content from stats.newswire.com, please give your consent at the top of this page.View the original press release on newswire.com.
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
GA-ASI and INTEC Group Sign MOU at ILA Berlin11.6.2026 17:00:00 CEST | Press release
BERLIN, DE / ACCESS Newswire / June 11, 2026 / Today at the ILA Berlin Air Show, General Atomics Aeronautical Systems, Inc. (GA-ASI) and the INTEC Group signed a Memorandum of Understanding (MoU) for INTEC to support the architecture and integration of mission systems, entry into service and logistic support services for GA-ASI's Gambit Series of Collaborative Combat Aircraft (CCA). The work is intended to provide sovereign capabilities to meet the growing interest in CCA in Germany. The MoU was signed by GA-ASI CEO Linden Blue and INTEC Group CEO Christoph Otten. GA-ASI's flight-proven Gambit CCA provides a common platform for air-to-air, air-to-ground and electronic warfare missions. Gambit is an uncrewed combat jet optimized for attack roles such as electronic warfare, Suppression of Enemy Air Defenses (SEAD), Destruction of Enemy Air Defenses (DEAD) and stand-off precision strike, making it a versatile option for evolving security needs. GA-ASI is currently flight testing the YFQ-4
U.S. Polo Assn. Palm Beaches Marathon Celebrates America's 250th, Adds $17,000 in Prize Money as it Returns December 12-13, 202611.6.2026 13:00:00 CEST | Press release
WEST PALM BEACH, FL / ACCESS Newswire / June 11, 2026 / The 2026 U.S. Polo Assn. Palm Beaches Marathon, a celebration of America's 250th, will introduce prize money for its top Marathon runners for the first time when the race returns to the streets of West Palm Beach on December 12-13, 2026, a move that will attract elite runners worldwide and elevate the status of Palm Beach County's most treasured road test. The introduction of $17,000 in prize money is the next strategic step for elevating this racing event that has experienced record growth in recent years. The men's and women's winners of the Marathon race will each receive $5,000, second-place finishers will receive $2,500, and third place will be worth $1,000. The winners' share of the purse is the largest in the state of Florida. In celebration of America's 250th, the 2026 U.S. Polo Assn. Palm Beaches Marathon Logo has been re-designed in stunning brushstrokes of red, white and blue to accompany the brand's iconic double horse
Ondas to Launch LADOS, a Layered Autonomous Defense Operational C2 Layer, at Eurosatory 202610.6.2026 14:30:00 CEST | Press release
LADOS connects Ondas' systems, including sensors, effectors, autonomous platforms, and command units, into one immediate operational core for integrated missions and serves as a critical systems-of-systems command-and-control layer LADOS is part of Ondas' multi-domain software architecture that includes SkyWeaver, a Palantir-powered Agentic AI layer for Multi-Domain Mission Autonomy and long-range ISR-to-assault applications The system will be officially launched at Eurosatory 2026 in Paris, France, one of the world's premier international defense and security exhibitions WEST PALM BEACH, FL / ACCESS Newswire / June 10, 2026 / Ondas Inc. (NASDAQ:ONDS) ("Ondas" or the "Company"), a leading provider of autonomous drone and advanced defense technologies, today announced that it will officially launch LADOS - a Layered Autonomous Defense Operational C2 System, during Eurosatory 2026 in Paris, France, one of the world's premier international defense and security exhibitions. LADOS serves as
Agassi Sports Entertainment Signs Tennis Coaching Icon Darren Cahill to Expand Global Coaching, Content and Technology Initiatives10.6.2026 14:30:00 CEST | Press release
Former coach to Andre Agassi joins ASE to support the Company's Agassi Intelligence platform, premium content initiatives and global growth strategy LAS VEGAS, NV / ACCESS Newswire / June 10, 2026 / Agassi Sports Entertainment Corp. (OTCID:AASP) ("ASE" or the "Company"), a sports, media, and technology platform focused on the global racket sports ecosystem and built around the iconic brands of Andre Agassi and Stefanie Graf, today announced that it has entered into a name and likeness license agreement with renowned tennis coach Darren Cahill. As a member of the team, Cahill will collaborate with ASE across a range of strategic initiatives, including the Company's previously announced Agassi Intelligence technology platform being developed in partnership with IBM, original content creation, media opportunities and other global growth initiatives designed to expand access to world-class coaching and deepen fan engagement across racket sports. Cahill, a former professional player and one
Leggett & Platt Automotive Launches New Brand Identity: Leggett Dynamics10.6.2026 12:50:00 CEST | Press release
ACCELERATES INNOVATION & GROWTH IN COMFORT, MOTION & SOFTWARE INTEGRATED SYSTEMS DETROIT, MI / ACCESS Newswire / June 10, 2026 / Leggett & Platt Automotive today announced the launch of its new brand identity, "Leggett Dynamics", and tagline "eMotion & Comfort for everyone, everywhere, every day" signaling a strategic shift to accelerate innovation and growth in comfort and motion systems for automotive, adjacent and diversified markets. Megatrend & Consumer Shifts "Leggett Dynamics creates experiences where comfort and motion feel effortless, intelligent, personalized and instinctive across all aspects of life. This positions us well in the market in terms of megatrends as well as anticipating and proactively innovating for future expectations," said Marinela Cirstea, President of Leggett Dynamics. According to Cirstea, comfort and motion are at the epicenter of converging megatrends and shifting consumers' priorities toward personalized experiences, health and wellness, plus instant
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom