ALIPAY
Alipay’s AI features drew nearly 600 million interactions during Alipay's signature annual Five Fortune Chinese New Year campaign in a short span of 12 days, from January 29th to February 9th. The campaign encourages consumers to collect digital Five Fortune cards in the Alipay app as they gear up for the most significant festival of 2024.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240209720572/en/
AI Theatre allows users to play as key characters in iconic scenes from classic films (Photo: Business Wire)
This year, Alipay has introduced for the first time four AI-powered experiences for the Five Fortune campaign, namely "AI Theatre," "AI Fortune Hunt," "AI Photo Studio," and "AI Red Packets." These innovative features enable users to spend the fortune cards to create an AI-generated video or image, or earn more fortune cards.
In the "AI Theatre," users can upload a photo and take on the role of key characters in iconic classic film scenes, such as works by the comedic genius Stephen Chow. As of February 8th, this feature has been used to generate 2.3 million personalized clips, allowing users to take center stage in their own cinematic moments.
The "AI Fortune Hunt" challenge is the most popular means of collecting fortune cards this year. It invites users to decipher over 100,000 images generated by AI, each with the Chinese character “Fu” (Fortune) hidden inside. As of February 8th, users have discovered over 2.9 billion AI-generated “Fu” characters. For a glimpse of the AI Fortune Hunt feature, check out Alipay's TikTok video here.
The "AI Photo Studio” feature transcends physical barriers by bringing friends and family together in shared moments through AI-generated group photos with 16 customizable photo templates.
Furthermore, the "AI Red Packets" feature offers users a fun way of sharing best wishes for the new year by utilizing AI voice and video synthesis technology to help users create personalized digital red packets with video covers featuring their own avatars.
Launched in 2016, Alipay’s Five Fortune campaign quickly became a popular part of people’s lives in China during the Chinese New Year holiday period. During the Five Fortune campaign, users can collect digital fortune cards through various means, such as scanning the Chinese character “Fu” through the Alipay app's AR scan function, participating in merchant sub-campaigns, and so on. These cards, which represent good wishes, can be converted into monetary rewards.
About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform connects over 80 million businesses with more than one billion consumers.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240209720572/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
MI-LINEAGE26.7.2024 23:20:27 CEST | Press release
Lineage Announces Closing of Initial Public Offering
TN-LEDGER26.7.2024 17:16:33 CEST | Press release
Introducing LEDGER FLEX — Easy, Secure Self-Custody, Free From Compromise
CA-LAMBDATEST26.7.2024 17:01:33 CEST | Press release
LambdaTest Unveils Live Inspect for Enhanced App Automation Testing
RADICO-KHAITAN26.7.2024 15:05:31 CEST | Press release
Radico Khaitan comes onboard as the Official Partner for the first India House at The Paris 2024 Olympics
PA-FUJIREBIO26.7.2024 13:01:29 CEST | Press release
Fujirebio Launches the Fully Automated Lumipulse® G GFAP Assay for Research Use Only and Further Strengthens its Neuro Test Menu
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom