REPLY
Reply announces the launch of AI Product Discovery a real-time 3D product configurator powered by generative AI. The solution introduces a new mode of interaction with digital twins, simplifying the understanding of the product and its variations, thus enhancing the overall product configuration experience.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240115218239/en/
AI Product Discovery is a solution that leverages real-time 3D configuration technologies and generative Large Language Models for photorealistic product visualisations and immersive experiences. (Photo: Reply)
Developed by Infinity Reply and Machine Learning Reply, specialised companies within the Reply group focusing on 3D Content & Spatial Computing and AI, "AI Product Discovery" enables the creation of highly realistic real-time 3D representations of objects and environments, thanks to Epic's Unreal Engine technology. Leveraging generative AI, the configurator provides a digital assistant on the Large Language Model by OpenAI but is integratable with other Large Language Models as well, interacting with and supporting the end user during configuration activities.
The AI Product Discovery configurator provides a seamless, intuitive, and personalised experience. It employs a generative AI model that guides the user through configuration paths, offering precise and contextualised information about each product or brand's specific features. Additionally, it allows for the creation of unique patterns of materials and textures. By utilising voice, gestures, or text commands, users can seamlessly customise the product in real-time – altering finishes, colours, materials, and options. Thanks to advanced real-time 3D technologies, users have control over the product's animations and a better visualisation of its features and movements.
Its versatile design enables AI Product Discovery to cater to diverse sectors, ranging from automotive and retail to home appliance manufacturing, offering round-the-clock personalised assistance through both physical and digital platforms.
For more information on AI Product Discovery and Reply's generative AI-based solutions, visit: www.ai.reply.com.
Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com
Infinity Reply
Infinity Reply is the Reply Group company specialised in 3D visualisations and the development of customised real-time and CGI solutions. The portfolio includes offline and realtime consulting services, the development and implementation of creative and technological concepts, the production and implementation of content based on established technologies, data formats and interaction devices. Possible applications include product design and development, marketing and sales, training and service, as well as entertainment. www.infinity.reply.com
Machine Learning Reply
Machine Learning Reply is the Reply Group company specialised in providing artificial intelligence services and solutions to guide its customers towards digitisation, helping them to become more competitive and data-driven through Smart Analytics, Machine Learning and Artificial Intelligence. With expertise in deep learning, machine vision, NLP and predictive modelling, the company helps its customers to empower their business by providing them with highly experienced dedicated development teams. www.machine-learning.reply.it
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240115218239/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ahead of Holiday Season, Visa Identifies Five Transformative Forces Reshaping Global Payment Security20.11.2025 19:50:00 CET | Press release
New Biannual Threats Report Reveals Fundamental Shift in Fraud Operations as Criminals Adopt Industrial-Scale Tactics To celebrate International Fraud Awareness Week, Visa (NYSE: V) today released its Fall 2025 Biannual Threats Report, revealing five forces that are transforming the global payments security landscape. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120412198/en/ The report, produced by Visa's Payment Ecosystem Risk and Control (PERC) team, draws on intelligence from Visa's global network to identify how criminal operations are evolving with unprecedented speed, scale, and sophistication. "The payments ecosystem is experiencing a paradigm shift in how fraud operates," said Paul Fabara, Chief Risk and Client Services Officer at Visa. "Criminals are no longer working as opportunistic individuals-- they're operating like tech startups, building reusable infrastructure and deploying systematic, industrial-scale
Suzano Forms Partnership with Tencent and Ecofuturo Institute at COP30 for AI-Powered Conservation and Nature Education20.11.2025 18:25:00 CET | Press release
New agreement signed at COP30 will see organisations collaborating to use artificial intelligence tools for biodiversity monitoring and digital platforms to boost public engagement in conservation efforts. The world’s largest pulp supplier, Suzano, today announces the signing of a Memorandum of Understanding (MoU) with the multinational technology business Tencent and the Brazilian non-profit Ecofuturo Institute, to pioneer new digital approaches to drive public engagement in conservation. The collaboration will leverage Suzano’s expertise in sustainable forestry, Tencent’s cutting-edge digital technology, and Ecofuturo’s expertise in environmental education, to pilot joint initiatives in both Brazil and China. These include enhancing ecological awareness, accelerating biodiversity solutions, and leveraging digital platforms to foster public engagement in conservation. The partnership will result in a pilot project where advanced AI tools for species recognition developed by Tencent’s
EMVCo Working on How Global Specifications Can Support Agentic Payments20.11.2025 17:38:00 CET | Press release
EMVCo – the technical body that creates and manages EMV® Specifications and programmes that enable seamless and secure card-based payments worldwide – has announced that it is working on how global specifications can support innovation in agentic payment solutions by increasing trust and interoperability across the ecosystem. Agentic commerce is rapidly reshaping the shopping experience by enabling AI agents to act on the consumer’s behalf. This is driving significant momentum for agentic payments, which introduce AI agents as new actors that can initiate transactions with merchants – without requiring direct involvement from the consumer. While agentic payments have the potential to increase convenience and personalisation, they present unique considerations for how transactions are initiated, authenticated and secured. As industry adoption and innovation accelerate, a globally interoperable and scalable approach may be beneficial in realising trusted agentic payments for consumers, m
Université Paris-Saclay and Owkin: A Unique Alliance to Propel University Medical Research to the Top of the European Rankings Through AI20.11.2025 15:17:00 CET | Press release
Université Paris-Saclay and Owkin announce the signing of a memorandum of understanding to explore the potential of K Pro Free - Owkin’s AI co-pilot for biology - for use by Paris-Saclay. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120130113/en/ K Pro Free will now be available to the entire Université Paris-Saclay community, and in particular teachers, researchers and doctoral students working in the biomedical sciences. The partnership includes workshops, training sessions and events designed to promote the discovery and adoption of K Pro Free, as well as the co-organization of communication and dissemination initiatives around the use of AI in health. In this way, the partnership will promote user training, but also enrich and continuously improve the co-pilot's models through feedback and use cases from the l’Université Paris-Saclay community. This partnership is part of Université Paris-Saclay’s strategy to integr
Frasca Advances Flight Training Technology with New Visual System Powered by Unreal Engine20.11.2025 15:05:00 CET | Press release
Frasca International, Inc., a FlightSafety International company and leader in flight simulation, today announced the launch of VITAL FVS 100, the next evolution of its visual system technology. Building on the proven TruVision Global platform, VITAL FVS 100 was developed using Epic Games’ Unreal Engine and delivers unprecedented realism, scalability, and innovation in pilot training. The Unreal-powered VITAL FVS 100 system introduces major advancements in visual fidelity and training realism, further enhancing the capabilities of Frasca, a leading developer of flight simulators and training devices. The new system includes physically based renderings, advanced lighting effects, and a new volumetric cloud model that creates dynamic, weather-rich environments. Terrain imagery now includes one-meter resolution coverage for the contiguous United States and Hawaii, with expanded global datasets covering European buildings and tree covered regions. Additionally, enhanced particle effects re
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom