MA-ACCESS-ADVANCE
Access Advance today announced that Amazon, a major consumer electronics maker, along with Dell and Lenovo PC, two of the leading world-wide PC makers, have joined the HEVC Advance Patent Pool as Licensees. Access Advance further announced that Sony, also a major consumer electronics maker, has joined the VVC Advance Patent Pool as a Licensee.
According to Pete Moller, CEO of Access Advance, “We are extremely pleased to welcome Amazon, Dell and Lenovo PC to our HEVC program, and Sony now to both to our HEVC and VVC programs. Each is an extremely important and influential company that can help drive adoption of HEVC and VVC, the two newest standards-based video codecs, with all the benefits these new video technologies bring to consumers such as 4K and 8K video. Their participation in the HEVC Advance Pool and VVC Advance Pool is further evidence of the value that the HEVC Advance and VVC Advance pools provide to the consumer electronics marketplace. With Sony becoming a Licensee in both programs, they are now positioned to take advantage of our innovative Multi-Codec Bridging Agreement, which seamlessly incorporates HEVC and VVC technologies into a single streamlined reporting and discounted royalty rate structure.”
About Access Advance:
Access Advance LLC is an independent licensing administrator company formed to lead the development, administration, and management of patent pools for licensing essential patents of the most important standards-based video codec technologies. Access Advance provides a transparent and efficient licensing mechanism for both patent owners and patent implementers. Access Advance currently manages and administers the HEVC Advance Patent Pool for licensing patents essential to H.265/HEVC technology, and the separate and independent VVC Advance Patent Pool for licensing essential patents to VVC/H.266 technology. The HEVC Advance Patent Pool and the VVC Advance Patent Pool are elements of the Access Advance Video Codec Platform Initiative that seamlessly incorporates HEVC and VVC technologies into a single discounted royalty rate structure through the Multi-Codec Bridging Agreement for eligible Licensees whose products include both HEVC and VVC codecs. This innovation responds to the market’s desire for an even more efficient next-generation pool licensing structure. For more information, please visit www.accessadvance.com.
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