MA-GILLETTE/RAZER
Gillette™, the world’s largest male grooming company, and Razer™, the world’s leading lifestyle brand for gamers, have teamed up to launch the ultimate collaboration in grooming and gaming. The two brands – who both have rich history and tradition within the community – meet at the intersection of design, innovation, and cutting-edge technology to unveil the limited-edition series of Razer-branded GilletteLabs with Exfoliating Bar products.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230822417322/en/
Feel Sharp, Play Sharp: Gillette and Razer Team Up for the Ultimate Collaboration in Grooming and Gaming. To learn more, visit gillette.com/razer. (Graphic: Business Wire)
Set to start rolling out in stores and online at the end of August, consumers will be able to purchase the GilletteLabs with Exfoliating Bar razor – the latest innovation from the Gillette brand – with Razer’s iconic triple-headed snake logo and acid green trademarks. Additionally, gamers and fans can engage with the brands at the largest gaming events in the world as well as activating campaigns through the Gillette Gaming Alliance roster of streamers and Razer influencers.
“Razer, an elite gaming company, and Gillette, the world’s leading razor brand, is not just a naming coincidence,” said Daniel Ordonez, Global Brand Franchise Leader for Gillette. “We’ve been fans of Razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture. Gamers and fans worldwide will enjoy our latest collaboration – the perfect combination of form, function, and design.”
These two brands have long had an admiration for each other – occupying the same spaces in gaming, coming together at events through the years, and discussing the idea of collaborating to provide the gaming community with something they would want and use. Earlier this year, an April Fool’s Day video – put out by Razer – teased a shaving mouse to the community – a subtle yet fun nod to the potential partnership. The video generated significant momentum, signaling to the two brands that it was a great idea and time to bring the collaboration to life.
“After Razer Razer was introduced on April Fool’s Day, we’ve been inundated with requests to design one. We’re excited to give our fans what they asked for,” explained Ayesha Durante, VP, Global Head of Marketing at Razer. “This collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.”
The two iconic brands come together under the platform of “Feel Sharp, Play Sharp” – highlighting the ethos of when you feel sharp, you play sharp, whether it be gaming or in life.
The GilletteLabs with Exfoliating Bar provides effortless shaving in one stroke. With built-in exfoliation technology, this razor is designed to release trapped hairs while the flex-disc contours to the face for Gillette’s ultimate shaving experience.
GilletteLabs with Exfoliating Bar has recently been surfacing in the most relevant areas in culture for men, including commercials during the world’s largest sporting events and activations at some of the biggest festivals. Additionally, Gillette has been spotlighting the razor’s stylish aesthetic and creating demand amongst early adopters and culture drivers. As a result, the brand is excited to announce the latest in GilletteLabs culture disruption and partner with one of the best gaming technology companies on the planet, Razer.
For more information, please visit gillette.com/razer and follow Gillette Gaming on social media, including TikTok here, as well as Razer here.
About Gillette:
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble:
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper® The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.
About Razer:
Razer™ is the world’s leading lifestyle brand For Gamers. By Gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. With over 200 million users, Razer’s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230822417322/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Andersen Consulting starter samarbejde med 2i Solutions23.5.2025 12:39:00 CEST | Pressemeddelelse
Andersen Consulting udvider nu sine teknologiske og transformationsmæssige kapaciteter med en samarbejdsaftale med 2i Solutions, der er en virksomhed inden for teknologirådgivning, som bidrager med dybdegående ekspertise inden for ERP og andre specialiserede teknologier for at levere omfattende digitale transformationsløsninger til kunder. 2i Solutions blev grundlagt i 2005 og rådgiver kunder om teknologisk transformation af virksomheder med speciale i implementering, support og tilpasning af SAP. Virksomheden har et stærkt fokus på at levere intelligente forretningsløsninger og tilbyder tjenester inden for SAP S/4HANA-migrering, cloudløsninger, dataanalyse, kunstig intelligens og automatisering af forretningsprocesser. 2i Solutions samarbejder med en bred vifte af kunder inden for forsyning, forsikring, lægemiddelindustrien og fremstillingsbranchen, herunder også den offentlige sektor. Deres branchespecifikke løsninger og globale kapaciteter gør dem i stand til at hjælpe virksomheder,
Reply Announces the Jury for the First AI Music Contest: Finalists Will Perform Live on Stage at Kappa FuturFestival in Turin23.5.2025 10:05:00 CEST | Press release
The jury of the first contest connecting artificial intelligence with the world of live performance comprises the following DJs and artists: Albertino, Nicola Gotti, Jacopo Di Cera, DJ Tennis, Damir Ivic, Ali Demirel, Ale Lippi, Auronda Scalera & Alfredo Cramerotti, Annibale Siconolfi, Seth Troxler. Reply, an international group specialized in the creation of new business models enabled by Artificial Intelligence and driven by a strong culture of innovation, is expanding its creative experimentation initiatives this year with the launch of the AI Music Contest. Organised in collaboration with Kappa FuturFestival, one of Europe’s leading electronic music festivals, the competition is open to creatives and innovators who use AI technologies to explore new forms of integration between sound and visuals. It aims to enhance the expressive potential of artificial intelligence in live performances. This press release features multimedia. View the full release here: https://www.businesswire.co
Kioxia Holdings Corporation Wins IPO of the Year Award in the Equity Category at the DealWatch Awards 202423.5.2025 09:00:00 CEST | Press release
Kioxia Holdings Corporation (TOKYO:285A), a world leader in memory solutions, today announced that it had won the IPO of the Year award in the Equity category at the DealWatch Awards 2024, organized by DealWatch, the most authoritative source of real-time intelligence for deal activity within Japan's capital markets. The award was presented at a ceremony held on May 20. The DealWatch Awards recognize outstanding issuers of bonds or equities in the Japanese capital market, as well as Japanese issuers who have conducted offerings overseas, and the securities firms that manage these transactions. The awards for 2024 comprised six categories: Overall, Bonds, Local Government Bonds, Cross-Border Bonds, Sustainable Finance, and Equity. Selection is based on criteria such as the appropriateness of pricing in the issuance market, price formation after transition to the trading market, contribution to the development of capital markets, and innovative efforts, with the awards designed to promot
Generix Named in the 2025 Gartner® Magic Quadrant™ for Warehouse Management Systems (WMS) for the Seventh Consecutive Year23.5.2025 09:00:00 CEST | Press release
Generix, a global business software company offering an expansive portfolio of SaaS solutions for supply chain, finance, commerce, and B2B integration, today announces it has been recognized by Gartner in the 2025 Gartner® Magic Quadrant™ for Warehouse Management Systems (WMS). This is the seventh consecutive year that Generix has been recognized for its portfolio of WMS Solutions. Designed to scale as supply chain operations grow from simple to complex flows, Generix WMS and Solochain WMS are currently in more than 2,000 warehouses globally. “We are honored to be recognized in the Gartner® Magic Quadrant™ WMS for the seventh consecutive year. Generix continues its commitment to providing WMS for every warehousing need at a global scale. With our two recognized WMS solutions, Generix WMS and Solochain WMS, we continue to innovate to better serve customer needs with the introduction of industry game-changing AI use-cases such as resource planning and computer vision,” said Si-Mohamed Sa
NuORDER by Lightspeed and Mandatory Renew Partnership to Power Hybrid Commerce at the Third Edition of the Copenhagen Event23.5.2025 09:00:00 CEST | Press release
Third edition of the trade event will merge physical and digital experiences, supporting the vibrant and fast-growing Nordic fashion community Mandatory and NuORDER by Lightspeed, the industry’s leading B2B commerce platform, are joining forces for the third consecutive time to power the digital extension of Mandatory’s in-person trade event, taking place August 5–7 in Copenhagen. This renewed partnership reflects the continued momentum behind hybrid commerce—where physical and digital trade intersect to create smarter, more flexible buying experiences. As the Nordic fashion ecosystem expands with energy and innovation, Mandatory has become a magnet for trendsetting brands and forward-looking retailers. On NuORDER’s wholesale platform, buyer activity from Nordic-region retailers surged by 39.4% year over year in Q1 2025 (January to March). "Retailers in the Nordic region have been quick to adopt digital tools to enhance the efficiency of their buying processes. The increase in buyer ac
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom