ALIPAY
16.5.2023 07:25:36 CEST | Business Wire | Press release
Ahead of 2023 International Museum Day, Digital to Asia, an Italian digital marketing agency focused on Chinese market, and Way Experience, an Italian production company that creates unique AR and VR immersive experiences for the culture and tourism sectors, today announced the launch of an innovative virtual tour featuring Leonardo da Vinci’s art on Alipay, the leading digital open platform in China.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230515005914/en/
A virtual museum launched by Italian companies on Alipay platform, exhibiting Leonardo da Vinci’s works displayed across different museums around the world (Photo: Business Wire)
The tour, with a 360-degree view powered by immersive 3D technologies, allows Chinese art lovers to see and learn about Leonardo da Vinci’s works that are displayed across different museums around the world into a single virtual museum. Italian designers and creatives took inspiration from European Renaissance architecture for the look and feel of the virtual museum. The virtual museum also includes a Chinese language guide of Leonardo da Vinci’s life and his most iconic paintings such as the Mona Lisa and The Last Supper, as well as his inventions, such as the flying machine, collected from Codex Atlanticus.
Chinese art lovers can purchase the tour through a mini program, named Yunshang Mibao, on the Alipay platform.
The virtual museum on Alipay is the latest example of how technology is being used to bring history and culture to life for a new generation of consumers. By partnering with Alipay, Digital to Asia and Way Experience are able to offer Chinese art lovers a unique and immersive experience that would not be possible otherwise.
“Emerging technologies give us the opportunity to create virtual places and travel inside them to discover humanity's greatest masterpieces. We are excited to partner with the Alipay platform to bring innovative sight-seeing experiences to Chinese consumers,” said Marco Pizzoni, co-founder and CEO of Way Experience, “Together with Digital to Asia, we created a virtual tour of Leonardo da Vinci’s masterpieces for Chinese art lovers in a Renaissance-like museum with inspiration drawn from different places that represent Italian history.”
“As an agency specializing in digital marketing strategies for Asian markets, we always stay ahead of the curve. Given mobile-savvy Chinese consumers’ open attitude towards new and innovative experiences, we have been working with Italian partner Way Experience and leading platform Alipay for the past several months to provide users with a Leonard da Vinci themed virtual tour that they have never experienced before,” said Giuliana Zagarella, General Manager of Digital to Asia. “Alipay’s deep connection with users and the availability of various digital tools on the platform make it the perfect platform partner for us in China.”
“Digital technology is making it possible for people to transcend the limitations of time and space and experience different cultures and art from all over the world. As a platform, Alipay is committed to supporting businesses to better engage with digital savvy audiences,” said Nicole Wang, Alipay’s digital solution expert for the museum industry.
The culture and tourism industries are becoming increasingly digital, with companies using more digital solutions to create new experiences for customers. According to a survey by Accenture, senior travel industry executives believe that technology is becoming more important in developing long-term business success1.
By the end of 2022, more than 2,000 museums have been using the Alipay platform to improve their digital operations and connect with museum enthusiasts, particularly younger, mobile-savvy generations. These museums leverage digital tools and services offered on Alipay, such as mini-programs, lifestyle accounts, live streaming, and blockchain-based digital collectibles to improve engagement with visitors.
According to OECD’s Tourism Trends and Policies report in 20222, “Digital technologies present wide-reaching opportunities to facilitate increased reach to consumers, productivity, and the transition to a more sustainable and inclusive future, delivering benefits to micro and small businesses and local communities as well as to visitors”.
About Way Experience
Founded in 2019, Way Experience is an Italian production company that creates unique AR and VR immersive experiences for the culture and tourism sectors. Way Experience comes up with, produces and shares innovative projects designed for the general public through both phygital experiences and full digital products. We are a team of digital creatives, storytellers and virtual artists whose mission is sharing culture, knowledge and beauty through disruptive experiences that enrich everyone who lives them.
About Digital to Asia (Branding Records Group)
Digital to Asia is a digital marketing agency founded in 2017 that supports European Brands in promoting products and services towards Chinese customers. Digital to Asia designs digital marketing strategies for Asian markets with significant and measurable results, starting from market analysis, defining sales and communications strategies and searching for suitable Chinese partners to develop online sales and brand promotions. Moreover, Digital to Asia is expert on travel marketing, with the aim to guide Chinese customers discover European attractions while ensuring the most amazing lifestyle and luxury shopping experiences.
About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform has connected over 80 million businesses with more than one billion consumers.
____________________________
1 https://www.accenture.com/content/dam/accenture/final/industry/travel/document/Travel-Technology-Vision-2022.pdf
2 https://www.oecd.org/cfe/tourism/oecd-tourism-trends-and-policies-20767773.htm
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230515005914/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
STL Selects Kinaxis Planning One to Strengthen Supply Chain Planning Across Global Operations12.8.2026 16:10:00 CEST | Press release
Deployment reflects Kinaxis' continued investment in India and expanding access through its growing partner ecosystem Kinaxis® Inc. (TSX:KXS), a global leader in supply chain orchestration, today announced that STL (NSE: STLTECH), a leading optical and digital solutions company, has selected Kinaxis Planning One to strengthen its supply chain planning capabilities and improve decision-making speed across its global operations. The deployment reflects Kinaxis' continued commitment to the Indian market and represents another milestone in expanding customer access through its growing network of value-added reseller (VAR) partners, and its first customer win through the company's Google Marketplace mid-market initiative. "Manufacturers are under increasing pressure to respond to volatility with faster, more coordinated decisions," said Ray Curbelo, SVP, Global Partner Organization at Kinaxis. "This engagement with STL reflects both the growing demand for modern supply chain planning in Ind
Azalea Vision Appoints Co-Founder Andrés Vasquez Quintero as Chief Executive Officer to Lead Next Phase of Clinical Development12.8.2026 16:00:00 CEST | Press release
Co-founder Andrés Vasquez Quintero assumes the CEO role while continuing as Chief Technology Officer, ensuring leadership continuity. Leadership transition positions Azalea Vision for clinical development of its smart contact lens platform, following selection for the EIC Accelerator. Co-founder Enrique Vega transitions to the Board of Directors, preserving founder continuity. Azalea Vision, a Belgian healthtech company, today announced that co-founder and CTO Andrés Vasquez Quintero will become Chief Executive Officer, effective immediately, while continuing as CTO. The transition marks the company’s next phase, advancing its smart contact lens platform into clinical development, following its selection for the European Innovation Council (EIC) Accelerator. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260812586109/en/ Andrés Vásquez Quintero, CEO & CTO of Azalea Vision As the inventor of Azalea Vision’s proprietary adapti
Seoul Semiconductor Secures Permanent Injunction in India Following Rulings in Europe and the United States12.8.2026 15:00:00 CEST | Press release
Seoul Semiconductor Co., Ltd. (KOSDAQ: 046890, hereinafter 'Seoul') and its affiliate Seoul Viosys Co., Ltd. (KOSDAQ: 092190), global opto-semiconductor technology companies, have obtained a permanent injunction enjoining infringement of Seoul’s opto-semiconductor patents in India, following similar injunction rulings in Europe and the United States. The Delhi High Court extended the injunction to the managing director as well. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260812490873/en/ Patented opto-semiconductor light-output enhancement technology applied in the lawsuits (left) and WICOP technology (right) (Graphic: Seoul Viosys) These rulings are expected to significantly impact the global opto-semiconductor industry, a market worth roughly USD 200 billion that is expanding from automotive lighting and displays into optical communications for AI applications. In India, Seoul Viosys won a final judgment against Ornate
Rimini Street Expands C-Suite Leadership for Growth with Appointment of Two Proven Industry Veterans as Chief Operating Officer and Chief Delivery Officer12.8.2026 15:00:00 CEST | Press release
Rimini Street appoints Keith Costello as EVP and Chief Operating Officer and Alexander Guasch as EVP and Chief Delivery Officer Rimini Street, Inc. (Nasdaq: RMNI), the Software Support and Agentic AI ERP Company™ and the leading third-party support provider for Oracle, SAP and VMware software, today announced the appointment of Keith Costello as chief operating officer (COO) and Alexander Guasch as chief delivery officer (CDO). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260812127732/en/ Rimini Street Expands C-Suite Leadership for Growth with Appointment of Two Proven Industry Veterans as Chief Operating Officer and Chief Delivery Officer New COO Brings Proven Experience Scaling Organizations for Growth Keith Costello brings decades of experience building and scaling global enterprise software and services organizations, including leading teams of tens of thousands and managing businesses generating billions of dollars i
Brightfin Helps Federal Agencies Plan IT Finances Faster and Cut Telecom Costs Through Knox’s FedRAMP Platform12.8.2026 15:00:00 CEST | Press release
Partnership gives government organizations a compliant path to faster financial planning, more strategic decision-making, operational efficiency, and lower IT and telecom costs Brightfin today announced that its technology spend management solutions are now available to U.S. federal agencies through Knox’s FedRAMP Authorized cloud platform. Deploying on Knox gives public sector organizations a compliant path to faster financial planning cycles, more strategic decision-making, and lower IT and telecom costs, the same discipline commercial enterprises rely on. Brightfin is actively working with Knox toward achieving FedRAMP certification. Federal agencies have long struggled with IT spend data that is siloed and disconnected, limiting their ability to manage hardware and software assets and their associated costs. The result is a reactive posture, scrambling to keep pace with evolving government requirements rather than getting ahead of them. Built natively on ServiceNow, Brightfin turns
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom