Carlsberg completes acquisition of Waterloo Brewing in Canada
The Carlsberg Group is pleased to announce the successful acquisition of all the issued and outstanding common shares of Waterloo Brewing. The sale was approved by over 99% of Waterloo Brewing shareholders in a vote that took place on February 23 and all legal steps have now been finalised. Following the approval by Waterloo Brewing shareholders, the transaction was formally completed on Tuesday, 7th March.
Carlsberg Group CEO Cees ’t Hart says about the acquisition:
“One of the priorities of our SAIL’27 strategy is to grow our business in attractive markets where we are small today, such as Canada. The acquisition of Waterloo Brewing significantly improves our growth prospects in the Canadian market.”
Carlsberg’s international beer and cider portfolio complements Waterloo Brewing’s portfolio of local beers and ready-to-drink (RTD) beverages, creating a highly competitive company in the Canadian beer and RTD market. In addition, Waterloo Brewing’s production facility in Kitchener, Ontario, will produce some of the Carlsberg Group’s brands, including Somersby cider, which has been produced at Waterloo Brewing since 2020.
Waterloo Brewing President and CEO George Croft says: “We’ve enjoyed a close relationship with Carlsberg and are excited about becoming part of one of the largest brewing companies in the world.”
About Waterloo Brewing
Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.
Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®.
In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders.
About the Carlsberg Group
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with products sold in 150 markets. The Group’s beer portfolio spans both local and international premium brands, including Carlsberg, Tuborg, 1664 Blanc and Grimbergen, strong local power brands and alcohol-free brews.
In addition, its portfolio of other beverages includes both alcoholic and non-alcoholic beverages such as ciders, including Somersby, soft drinks and energy drinks.
The Group’s purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg is listed on Nasdaq Copenhagen
Contacts
Media:
Tanja Frederiksen +45 5195 7778
Investor Relations:
Peter Kondrup +45 2219 1221
Iben Steiness +45 2088 1232
For more news, follow Carlsberg Group on LinkedIn, Twitterand Instagram or go to www.carlsberggroup.com/subscribe.
Images
About Carlsberg A/S
Subscribe to releases from Carlsberg A/S
Subscribe to all the latest releases from Carlsberg A/S by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Carlsberg A/S
Carlsberg Group Celebrates Return to UEFA National Team Football, Signing New Long-Term Partnership20.3.2025 07:00:00 CET | Pressemeddelelse
• Long term deal includes UEFA EURO 2028™and UEFA Women’s EURO 2029, UEFA Nations League Finals™ and UEFA Women’s Nations League, Men’s & Women’s European Qualifiers and UEFA Futsal EURO™ • Carlsberg is back to bring more access to the best of football and UEFA National Team Football with the first competition of the sponsorship kicking off with the European Qualifiers in March 2025 • As part of the sponsorship, Carlsberg Group brands will benefit from exclusive pouring rights at UEFA EURO 2028™, UEFA Women’s EURO 2029, UEFA Futsal EURO™and UEFA Nations League Finals™ • The partnership is part of Carlsberg Group’s broader strategy to invest in its brands to accelerate long-term growth
Carlsberg Group Completes Acquisition of Britvic PLC17.1.2025 14:30:24 CET | Pressemeddelelse
The Carlsberg Group (“Carlsberg”) is today announcing that its wholly owned subsidiary Carlsberg UK Holdings Limited has completed the acquisition of the leading international soft drinks business Britvic plc (“Britvic”) to create a single integrated beverage company in the UK. The combined business will be called Carlsberg Britvic. In July 2024, Carlsberg announced the recommended offer to acquire Britvic plc. With the transaction now complete, we are excited to create a highly attractive supplier of beer and soft drinks in the UK with an efficient supply chain and distribution network that provides customers with a portfolio of market-leading brands and world-class service. The transaction brings together an experienced and capable management team from both businesses that will drive attractive growth for the combined business. With this acquisition, Carlsberg is also strengthening its existing relationship with PepsiCo, becoming its largest bottling partner in Europe. Paul Davies, f
CARLSBERG GØR KLAR TIL SIN FØRSTE ØL MED REGENERATIVE RÅVARER FRA DANMARK11.11.2024 07:00:00 CET | Pressemeddelelse
Carlsberg Danmark har indgået aftale med DLG og Viking Malt om at indkøbe dansk produceret maltbyg, der er dyrket efter regenerative principper. Maltbyggen skal bruges til en specialbrygget Carlsberg. Den vil være Carlsbergs første øl i Danmark med regenerative råvarer.
Carlsberg tilslutter sig InterForce som Støttevirksomhed25.9.2024 13:52:28 CEST | Pressemeddelelse
Carlsberg bliver Støttevirksomhed hos InterForce og bidrager dermed aktivt til Danmarks sikkerhed og robusthed. Gennem medlemskabet styrker Carlsberg det danske forsvar og beredskab ved at støtte medarbejdere, der er en del af Reservestyrken, de frivillige og reservister i Forsvaret, Hjemmeværnet, Beredskabsstyrelsen og Kystredningstjenesten. Som en del af denne indsats tilbyder Carlsberg sine ansatte fem årlige fridage med løn, så de kan gøre tjeneste i uniform. ”I en verden præget af usikkerhed, klimaforandringer og krig i Europa er det vigtigere end nogensinde at stå sammen om Danmarks sikkerhed,” udtaler Jacob Aarup-Andersen, CEO Carlsberg Group, og fortsætter: ”Som InterForce Støttevirksomhed bakker vi op om det danske forsvar og beredskab ved at lade vores medarbejdere, der er en del af Reservestyrken, få fri med løn til at bidrage til dette arbejde.” Medarbejdere i Reservestyrken spiller en central rolle i at værne om Danmarks sikkerhed og beredskab. Samtidig anerkender Carlsber
Carlsberg to become new PepsiCo bottler in Kazakhstan and Kyrgyzstan12.9.2024 10:00:00 CEST | Pressemeddelelse
The Carlsberg Group (“Carlsberg”) and PepsiCo, Inc. (“PepsiCo”) are expanding their strategic partnership with a new agreement under which Carlsberg will become the PepsiCo bottler in Kazakhstan and Kyrgyzstan from 1 January 2026.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom