SENSORMATIC-SOLUTIONS
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has been honored with the ‘Top Supplier Retail 2023’ award as adidas aG’s solution provider in the category ‘Best Instore Solution.’ The award was announced during the ReTa award ceremony as a part of the EuroShop tradeshow.
Today, retailers are looking for new and innovative ways to deliver a hyper-personalised, consistent, and unified shopping journey across all touchpoints. Additionally, the ability to maximise customer conversions through predictive and prescriptive insights remain a top priority for retailers. For adidas aG, with their strong focus on consumer centricity, they were looking for a technology solution that solved these challenges while also enabling consumer journey mapping from street to checkout.
Working together with Sensormatic Solutions, adidas aG implemented a solution through a suite of data touchpoints that closely followed the consumer journey. Using VLU (Visual Line Up) technology within the CCTV store landscape, adidas aG was able to capture customer movement, including those who walked-by, dwelled at the window, or entered into the store as well as their path throughout the various store zones and activation areas. This allowed for mapping customer journeys and provided a wealth of insights that helped to improve store design and merchandising, validate brand campaigns and activation activities, as well as enhance customer loyalty and new shopper acquisition.
“By working side-by-side with adidas and other technology partners, we were able to design and implement a solution that provided adidas aG with key insights to improve store operations and customer engagement,” said Sean Lee, regional vice president and general manager in EMEA for Sensormatic Solutions. “As physical stores define the shopping experience, it was exciting to help adidas aG improve the view of the shopper journey and help them better serve their customers and enhance the in-store and brand performance.”
To learn more about Sensormatic Solutions shopper experience and operational excellence solutions, visit stand C01 in Hall 6 at EuroShop Trade Fair Düsseldorf taking place from 26 February – 2 March 2023 and follow #Sensormatic on Twitter and LinkedIn.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit http://www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.
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